محصولات
Consumer Behavior 7th Edition
Consumer Behavior 7th Edition
نویسندگان: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters خلاصه: The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment
Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco
Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco
نویسندگان: Mark J. Greeven, Wei Wei خلاصه: We cannot afford to miss the remarkable rise of Chinese business ecosystems
Analyzing the Impacts of Industry 4.0 in Modern Business Environments (Advances in Business Information Systems and Analytics)
Analyzing the Impacts of Industry 4.0 in Modern Business Environments (Advances in Business Information Systems and Analytics)
نویسندگان: Richard Brunet-Thornton, Felipe Martinez خلاصه: In order to improve competitiveness and performance, corporations must embrace advancements in digitalization
The Psychology of Work and Organizations 2nd edition
The Psychology of Work and Organizations 2nd edition
نویسندگان: Stephen A Woods; Michael A West خلاصه: The Psychology of Work and Organizations 2nd edition by Stephen A Woods; Michael A West
Organization Theory and Design: An International Perspective (2nd edition) BY Daft - Orginal Pdf
Organization Theory and Design: An International Perspective (2nd edition) BY Daft - Orginal Pdf
نویسندگان: Daft خلاصه: The market-leading textbook on organization theory reaches a new level with Richard L. Daft being joined by Jonathan Murphy
Quantitative Methods For Business Research  - Original PDF
Quantitative Methods For Business Research - Original PDF
نویسندگان: John Duignan خلاصه: You don't need to be a mathematician to be able to use statistics effectively
E-Business
E-Business
نویسندگان: Gary Schneider خلاصه: Packed with cutting-edge coverage, the first Europe, Middle East & Africa edition of E-Business equips students with a solid understanding of the dynamics of this fast-paced industry
Macroeconomics
Macroeconomics
نویسندگان: N Mankiw خلاصه: Macroeconomics
Foundations of Marketing Thought:  The Influence of the German Historical School (Routledge Studies in the History of Marketing)
Foundations of Marketing Thought: The Influence of the German Historical School (Routledge Studies in the History of Marketing)
نویسندگان: D.G. Brian Jones, Mark Tadajewski خلاصه: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics
International Financial Reporting (7th edition) - Orginal Pdf
International Financial Reporting (7th edition) - Orginal Pdf
نویسندگان: Alan Melville خلاصه: With more than 140 countries in the world now using international financial reporting standards (IFRS® Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB®) is vital to students’ success in financial accounting

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