محصولات
Strategic Management: Competitiveness & Globalization: Concepts & Cases
Strategic Management: Competitiveness & Globalization: Concepts & Cases
نویسندگان: Robert Morgan (author), R. Duane Ireland (author), Robert Hoskisson (author), Patrick Reinmoeller (author), Michael Hitt (author) Henk Volberda (author) خلاصه: Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets
The Wealthy Body In Business:  Earn More Money By Being In Better Shape
The Wealthy Body In Business: Earn More Money By Being In Better Shape
نویسندگان: Tim Bean, Anne Laing خلاصه: The business world is getting tougher rather than easier, faster rather than slower, and more stressful rather than less
Strategic Social Marketing - Epub + Converted pdf
Strategic Social Marketing - Epub + Converted pdf
نویسندگان: Jeff French, Ross Gordon خلاصه: Strategic Social Marketing - Epub + Converted pdf
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior - Orginal Pdf
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior - Orginal Pdf
نویسندگان: W. Douglas, Ph.D. Evans خلاصه: This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings.
Social Marketing in the 21st Century - Orginal Pdf
Social Marketing in the 21st Century - Orginal Pdf
نویسندگان: Alan R. Andreasen خلاصه: The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society
Social Marketing Changing Behaviors for Good (5th Edition) - Epub + Converted pdf
Social Marketing Changing Behaviors for Good (5th Edition) - Epub + Converted pdf
نویسندگان: Nancy R. Lee, Philip Kotler خلاصه: Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change
Media Product Portfolios: Issues in Management of Multiple Products and Services
Media Product Portfolios: Issues in Management of Multiple Products and Services
نویسندگان: Robert G. Picard خلاصه: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide
Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy
Handbook of Research on Entrepreneurship in the Contemporary Knowledge-Based Global Economy
نویسندگان: Neeta Baporikar خلاصه: The rapid rise of knowledge-based economies has revolutionized the perceptions and practices of globalized business
Investments: Analysis and Management (13th Edition) - Orginal Pdf
Investments: Analysis and Management (13th Edition) - Orginal Pdf
نویسندگان: Charles P. Jones, Jensen خلاصه: This text is an unbound, three hole punched version
International Financial Management 3rd edition
International Financial Management 3rd edition
نویسندگان: Roland Fox Jeff Madura خلاصه: The third edition of Madura and Fox’s International Financial Management provides the ideal introduction to the study of interaction between firms of all sizes and global finance.

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