Strategic Management: Competitiveness & Globalization: Concepts & Cases
نویسندگان: Robert Morgan (author), R. Duane Ireland (author), Robert Hoskisson (author), Patrick Reinmoeller (author), Michael Hitt (author) Henk Volberda (author)
خلاصه: Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets