The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition
نویسندگان: Roman G. Hiebing Jr., Scott W. Cooper, Steve Wehrenberg
خلاصه: The planning guide marketers have relied on for two decades―updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets