محصولات
Principles of Marketing: European Edition 6th Edition
Principles of Marketing: European Edition 6th Edition
نویسندگان: Philip Kotler خلاصه: Like new - barely used
Unlocking the Customer Value Chain:  How Decoupling Drives Consumer Disruption
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
نویسندگان: Thales S. Teixeira, Greg Piechota خلاصه: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge
Fundamentals of Human Resource Management (4th Edition) - Orginal Pdf
Fundamentals of Human Resource Management (4th Edition) - Orginal Pdf
نویسندگان: Gary Dessler خلاصه: NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content
Strategic Management: Principles & Practice 2rd edition
Strategic Management: Principles & Practice 2rd edition
نویسندگان: Barry J. Witcher Vinh Sum Chau خلاصه: Strategic Management
Business Marketing Management : B2B, EMEA Edition
Business Marketing Management : B2B, EMEA Edition
نویسندگان: Michael D. Hutt خلاصه: Reflecting the latest trends and issues, the new Europe
Strategic Management: Competitiveness & Globalization: Concepts & Cases
Strategic Management: Competitiveness & Globalization: Concepts & Cases
نویسندگان: Robert Morgan (author), R. Duane Ireland (author), Robert Hoskisson (author), Patrick Reinmoeller (author), Michael Hitt (author) Henk Volberda (author) خلاصه: Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets
The Wealthy Body In Business:  Earn More Money By Being In Better Shape
The Wealthy Body In Business: Earn More Money By Being In Better Shape
نویسندگان: Tim Bean, Anne Laing خلاصه: The business world is getting tougher rather than easier, faster rather than slower, and more stressful rather than less
Strategic Social Marketing - Epub + Converted pdf
Strategic Social Marketing - Epub + Converted pdf
نویسندگان: Jeff French, Ross Gordon خلاصه: Strategic Social Marketing - Epub + Converted pdf
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior - Orginal Pdf
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior - Orginal Pdf
نویسندگان: W. Douglas, Ph.D. Evans خلاصه: This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings.
Social Marketing in the 21st Century - Orginal Pdf
Social Marketing in the 21st Century - Orginal Pdf
نویسندگان: Alan R. Andreasen خلاصه: The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society

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