Marketing Public Health: Strategies to Promote Social Change (3rd Edition)
نویسندگان: Elissa A. Resnick, Michael Siegel
خلاصه: Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources