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پزشکی، دندانپزشکی و داروسازی
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محصولات
Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter - PDF
نویسندگان: خلاصه: From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. The $10 billion video gaming industry is now the second-largest segment of the entertainment industry in the United States, outstripping film and far surpassing books. Reality television shows featuring silicone-stuffed CEO wannabes and bug-eating adrenaline junkies dominate the ratings. But prominent social and cultural critic Steven Johnson argues that our popular culture has never been smarter. Drawing from fields as diverse as neuroscience, economics, and literary theory, Johnson argues that the junk culture we're so eager to dismiss is in fact making us more intelligent. A video game will never be a book, Johnson acknowledges, nor should it aspire to be-and, in fact, video games, from Tetris to The Sims to Grand Theft Auto, have been shown to raise IQ scores and develop cognitive abilities that can't be learned from books. Likewise, successful television, when examined closely and taken seriously, reveals surprising narrative sophistication and intellectual demands. Startling, provocative, and endlessly engaging, Everything Bad Is Good for You is a hopeful and spirited account of contemporary culture. Elegantly and convincingly, Johnson demonstrates that our culture is not declining but changing-in exciting and stimulating ways we'd do well to understand. You will never regard the glow of the video game or television screen the same way again.
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market - PDF
نویسندگان: خلاصه: David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on one of the most important subsets of the 15-34 year old consumer demographic: the highly coveted, yet incredibly elusive, college market. Marketing to the Campus Crowd has been universally hailed as the irrefutable ''bible'' for college marketers. Whether you're an experienced campus marketer or new to the field, this work represents the world's definitive resource for savvy marketers, advertisers, promoters, entrepreneurs, institutional buyers, designers, and other key decision-makers. If your responsibilities include the youth/young adult market, this book should be a permanent fixture on your desk. Learn how to maximize your on- and off-campus initiatives when targeting the elusive, yet highly desirable, campus crowd. This intelligent, witty book is essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes. Marketing to the Campus Crowd features: - Invaluable case studies across numerous industries and business models - Commentary on over 22 leading media and promotional channels - Key statistics & charts - Extensive advertising examples - Trending data (emerging trends and future predictions) - Unparalleled insights and strategic recommendations This ''must have'' book also takes a critical look at the pre- and post-college markets as well as gatekeepers, key influencers, and institutional buyers. Best in Classв„ў case studies have been provided by: American Express, American Management Association, America West, Car and Driver, Cingular Wireless, City of Philadelphia, The College Board, DaimlerChrysler, DeVito/ Verdi (eCampus.com), Domino's, Financial Times, General Motors, IBM, Ikea, Kaplan, Macy's, MasterCard, McCann-Erickson, McDonald's, NCAA, NestlГ©, New York University, Notre Dame, Penn State, Pepsi-Cola, U.S. Navy, University of Phoenix, Upromise, Vespa, Villanova University, Visa, Westinghouse, and more! Buy this book and see why the The Washington Post hails David Morrison, author of Marketing to the Campus Crowd , as the consummate marketing insider .
From Chocolate to Morphine: Everything You need to Know About Mind-Altering Drugs - PDF
نویسندگان: خلاصه: This essential, authoritative source book is newly revised and updated and covers a wide range of substances, from coffee to marijuana, from antihistamines to psychedelics, from steroids to the new ''smart'' drugs. In a way that neither condemns nor condones drug use, the authors describe the likely effects of each drug and discuss precautions and alternatives, allowing readers to make informed and intelligent choices. Illustrations.![Living with Darwin: Evolution, Design, and the Future of Faith (Philosophy in Action)[2009] - Original PDF](https://dl.libsan.ir/images/1/12/8_6468ecbbeb85c.jpg)
Wertschöpfung hybrid gestalten Geschäftsmodellentwicklung und Arbeitsgestaltung in der Digitalisierung - Original PDF
نویسندگان: خلاصه: V Vorwort Die fortschreitende vernetzte und intelligente Digitalisierung verändert bestehende Möglichkeiten und eröffnet neue Chancen, um Daten in Unternehmen wertschöpfend zu nutzen. Die daraus entstehenden Informationen können dazu beitragen, Kundinnen und Kunden innovative, datenbasierte Dienstleistungen zu bieten. Diese sogenannten Smart Services sind eine zusätzliche, hybride Wertschöpfung und helfen bspw. bei der Prozess- optimierung, Ressourceneinsparung und Planungseffizienz. In dem vom Bundesministerium für Bildung und Forschung geförderten Projekt „AnGeWaNt – Arbeit an geeichten Waagen für hybride Wiegeleistungen an Nutz- fahrzeugen“ wurde die Entwicklung und Gestaltung hybrider Wertschöpfung durch ein breites Konsortium aus Wissenschaft und Wirtschaft erforscht. Von 2019 bis 2022 wurden drei Anwendungsbetriebe bei der Entwicklung und Pilotierung hybrider Geschäftsmodelle unterstützt. Hybridisierung erfordert Digitalisierung und geht einher mit Veränderungen in der Arbeitsgestaltung in den Betrieben. Insbesondere Prozesse und organisatorische Strukturen können sich durch die Hybridisierung verändern, sodass überprüft werden sollte, ob derzeitige Führungsleitlinien sowie Zusammenarbeit und Kompetenzen zukunftsfähig sind. Darauf aufbauend dient eine ganzheitliche, sozio- technische Gestaltung, bei der die Bedarfe von Führungskräften und Beschäftigten sowie die Rahmenbedingungen des Betriebs berücksichtigt werden, als Basis für die erfolg- reiche Implementierung hybrider Geschäftsmodelle. Diese Buchpublikation soll Unternehmen und weiteren Institutionen die Vorgehens- weise zur Entwicklung von hybriden Geschäftsmodellen sowie ihrer Umsetzung im Betrieb aufzeigen. Eine soziotechnische Gestaltung hybrider Wertschöpfung sowie ein geeigneter Umgang mit Veränderungen, welche durch Digitalisierung und Hybridisierung entstehen, werden aufgezeigt. Die in diesem Werk vorgestellten Inhalte und Ergebnisse basieren auf den im Projekt AnGeWaNt gesammelten Erfahrungen und liefern Ihnen Hinweise und Methoden, mit denen eine Entwicklung, Umsetzung und Gestaltung hybrider Geschäftsmodelle unterstützt wi
Replacing Darwin: The New Origin of Species - Epub + Converted PDF
نویسندگان: خلاصه: If Darwin were to examine the evidence today using modern science, would his conclusions be the same? Charles Darwin's On the Origin of Species, published over 150 years ago, is considered one of history's most influential books and continues to serve as the foundation of thought for evolutionary biology. Since Darwin's time, however, new fields of science have emerged that simply give us better answers to the question of origins. With a Ph.D. in cell and developmental biology from Harvard University, Dr. Nathaniel Jeanson is uniquely qualified to investigate what genetics reveal about origins. The Origins Puzzle Comes Together If the science surrounding origins were a puzzle, Darwin would have had fewer than 15% of the pieces to work with when he developed his theory of evolution. We now have a much greater percentage of the pieces because of modern scientific research. As Dr. Jeanson puts the new pieces together, a whole new picture emerges, giving us a testable, predictive model to explain the origin of species. A New Scientific Revolution Begins So what comes next? Darwin's theory of evolution may be one of science's longest standing, but the latest genetics research is casting doubt on it. Are these new discoveries cause to critically reexamine Darwin's theory? Replacing Darwin asks you to give serious consideration to modern scientific advances and reevaluate the problems that have surfaced in Darwin's theory of evolution."
Objections To Evolution - Epub + Converted PDF
نویسندگان: خلاصه: Preface Evolutionary theory is the dominant scientific explanation for how all species came into existence. We are told there is such overwhelming evidence for the theory that it has become irrefutable. It is taught as fact in most science classrooms in the Western world, and the consensus in the scientific community is that the theory is true beyond doubt. In Western civilisation, if you do not subscribe to it, you are considered unintelligent or uneducated. However, there has been significant controversy and debate over the theory since it was first brought into the public domain about 160 years ago. This book attempts to explore this controversy and bring forth a case against evolutionary theory using various perspectives. It should be noted that this case does not attempt to disprove evolutionary theory, as this would appear to be a futile task, analogous to trying to disprove the existence of God. It only aims to demonstrate the flaws of the theory and address the pertinent question of whether the theory has been proven to a reasonable degree, such that it should be considered fact. This book is purely a collection of ideas and arguments designed to promote critical thinking and offer an alternative perspective. It critiques evolutionary theory primarily from a philosophical point of view. No new research, data or observations are provided. The focus is on criticising the reasoning that is being used and the conclusions that are being drawn from the information that evolutionists themselves use to formulate their theory. The majority of contemporary anti-evolution books are written from a religious point of view. Please note that this book is dissimilar in this regard: it attempts to discredit evolutionary theory without promoting religion or God. It is not advocating an alternative doctrine, nor advocating an active denial of the theory
The Language of God: A Scientist Presents Evidence for Belief - Epub + Converted PDF
نویسندگان: خلاصه: An instant bestseller from Templeton Prize–winning author Francis S. Collins, The Language of God provides the best argument for the integration of faith and logic since C.S. Lewis’s Mere Christianity. It has long been believed that science and faith cannot mingle. Faith rejects the rational, while science restricts us to a life with no meaning beyond the physical. It is an irreconcilable war between two polar-opposite ways of thinking and living. Written for believers, agnostics, and atheists alike, The Language of God provides a testament to the power of faith in the midst of suffering without faltering from its logical stride. Readers will be inspired by Collin’s personal story of struggling with doubt, as well as the many revelations of the wonder of God’s creation that will forever shape the way they view the world around them.
The Lost World of Genesis One: Ancient Cosmology and the Origins Debate (The Lost World Series, Volume 2) - Original PDF
نویسندگان: خلاصه: In this astute mix of cultural critique and biblical studies, John H. Walton presents and defends twenty propositions supporting a literary and theological understanding of Genesis 1 within the context of the ancient Near Eastern world and unpacks its implications for our modern scientific understanding of origins. Ideal for students, professors, pastors and lay readers with an interest in the intelligent design controversy and creation-evolution debates, Walton's thoughtful analysis unpacks seldom appreciated aspects of the biblical text and sets Bible-believing scientists free to investigate the question of origins. The books in the Lost World Series follow the pattern set by Bible scholar John H. Walton, bringing a fresh, close reading of the Hebrew text and knowledge of ancient Near Eastern literature to an accessible discussion of the biblical topic at hand using a series of logic-based propositions.
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