موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Real You Incorporated: 8 Essentials for Women Entrepreneurs - PDF
نویسندگان: خلاصه: Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market - PDF
نویسندگان: خلاصه: David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on one of the most important subsets of the 15-34 year old consumer demographic: the highly coveted, yet incredibly elusive, college market. Marketing to the Campus Crowd has been universally hailed as the irrefutable ''bible'' for college marketers. Whether you're an experienced campus marketer or new to the field, this work represents the world's definitive resource for savvy marketers, advertisers, promoters, entrepreneurs, institutional buyers, designers, and other key decision-makers. If your responsibilities include the youth/young adult market, this book should be a permanent fixture on your desk. Learn how to maximize your on- and off-campus initiatives when targeting the elusive, yet highly desirable, campus crowd. This intelligent, witty book is essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes. Marketing to the Campus Crowd features: - Invaluable case studies across numerous industries and business models - Commentary on over 22 leading media and promotional channels - Key statistics & charts - Extensive advertising examples - Trending data (emerging trends and future predictions) - Unparalleled insights and strategic recommendations This ''must have'' book also takes a critical look at the pre- and post-college markets as well as gatekeepers, key influencers, and institutional buyers. Best in Classв„ў case studies have been provided by: American Express, American Management Association, America West, Car and Driver, Cingular Wireless, City of Philadelphia, The College Board, DaimlerChrysler, DeVito/ Verdi (eCampus.com), Domino's, Financial Times, General Motors, IBM, Ikea, Kaplan, Macy's, MasterCard, McCann-Erickson, McDonald's, NCAA, NestlГ©, New York University, Notre Dame, Penn State, Pepsi-Cola, U.S. Navy, University of Phoenix, Upromise, Vespa, Villanova University, Visa, Westinghouse, and more! Buy this book and see why the The Washington Post hails David Morrison, author of Marketing to the Campus Crowd , as the consummate marketing insider .
When Customers Talk... Turn What They Tell You into Sales - PDF
نویسندگان: خلاصه: Your Customers Are Talking…We’ve Been Listening! In the final installment of his customer service trilogy, T. Scott Gross has partnered with the leading consumer market intelligence firm BIGresearch to find out how retailers don’t listen to their customers—and what they risk by ignoring what their customers want. BIGresearch surveyed 100,000 retail customers, and their valuable feedback on service, pricing, habits, and what they look for in a shopping experience are presented for the first time in When Customers Talk. Their insights will help you anticipate customers’ needs and use emerging trends to your advantage. You’ll learn how to attract and retain profitable customers and effectively beat the competition. Here are just a few topics: В· Discover how customers view chain retailers differently than small operations.
The AdSense Code: What Google Never Told You About Making Money with AdSense - PDF
نویسندگان: خلاصه: Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ''crack'' The AdSense Code and unlock the secrets to making money online.
How to Raise All the Money You Need for Any Business: 101 Quick Ways to Acquire Money for Any Business Project in 30 Days or Less - PDF
نویسندگان: خلاصه: The biggest challenge faced by both Beginning and Experienced Wealth Builders is raising the money they need to start, buy, or expand their business activities. This guidebook shows these entrepreneurs how, and where, to get the money needed for their business moneymaking enterprises. Even if the Beginning Wealth Builder (BWB for short) or Experienced Wealth Builder (EWB), has poor credit, a history of bankruptcy, slow pays, or other financial troubles, this guidebook shows him/her how to get the loan, venture capital, public (or private) money, or grant they need. Since businesses vary widely in the amount of money needed, this book covers getting funding from just a few thousand dollars to multi-millions. Businesses covered range from the small mom-and-pop type activity to the successful firm having up to 500 employees. Either type of business can use the many hands-on directions given in this book.
The Smartest Investment Book You'll Ever Read: The Simple, Stress-Free Way to Reach Your Investment Goals - PDF
نویسندگان: خلاصه: Achieve financial security in 90 minutes or less. Daniel Solin cuts through financial propaganda to show readers exactly how assets should be invested, using trusted, brand name fund managers like Fidelity and Vanguard. Solin's easy-to-follow plan allows investors to create and monitor their portfolios in 90 minutes or less a year, explaining how to assess risk and how to allocate assets to maximize returns and minimize volatility. Readers will also learn how to avoid the biggest mistakes investors make, from buying into media hype to giving their hard earned cash to hyperactive brokers and investment advisors.
Can I Quote You on That?: A Practical Handbook for Company Executives Who Deal with the Media - PDF
نویسندگان: خلاصه: Media contact is a fact of business life. And yet this is the only book on the market that focuses exclusively on getting the best out of contact with journalists. It's written by a journalist, about journalists, and based on a long-established and successful media-training course. Circulating copies of this book around key executives would be a far cheaper and more cost-effective alternative to hiring media-trainers. Being able to handle the media effectively can be a significant career advantage. Doing it badly can be damaging both to the career and to the company.This book is a practical guide to handling media contact. It starts at first contact with a journalist and goes right through to discussing whether, and if so how, to follow up an interview. The book looks at print, radio, television and online journalism. There's a chapter on crisis management and one on interviewees' legal rights. A key feature of the book is that it focuses on what journalists want, why they want it, and how to give it to them in a way that achieves favourable media coverage.Can I quote you on that? describes techniques for handling a variety of interviews successfully, from the visit to your office by a trade journalist, through expected and unexpected telephone interviews, via calls from newspapers and magazines, radio interviews, phone-ins and discussion programmes, to the range of television experiences, including the camera crew at the office, the studio-based interview and the remote studio. There's a chapter on effective interview preparation and an emergency page for reference if the interview is imminent. This book is designed to convey an understanding of how journalists work and how to workwith them for mutual benefit.There are answers to a range of frequ
The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business - PDF
نویسندگان: خلاصه: An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis. For example: * Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. * Weigh the pros and cons among 8 legal structures, from corporations to LLCs. * Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. * Develop a powerful business plan in half the time. * Learn to sell products and services by considering 10 possible sales and distribution channels. * Discover the latest trends to quickly and inexpensively set up a web-site and e-store. * Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. * Get a quick overview of the 14 top forms of business insurance including workers comp and medical. * Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. * Understand the legal side of hiring, firing, and managing employees and contractors. * Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. * Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. * Lots more too!
Who Says You Can't Buy a Home!: How to Put Credit Problems, Down Payment Challenges, and Income Issues Behind You -- And Get a Mortgage Now - PDF
نویسندگان: خلاصه: For every prospective homebuyer there is a unique financial situation. Some may have past or current credit issues, others lack cash-on-hand for a down payment, and many have unpredictable incomes. But this doesn't mean these folks are any less entitled to own a home. Who Says You Can't Buy a Home! gives readers plenty of proven, powerful ways to overcome perceived obstacles to home ownership. Real estate and home-buying authority David Reed tells hopeful buyers everything they need to know about establishing credit, using government mortgage and zero money down programs, buying foreclosures, getting subprime loans, buying without a mortgage, and much more. And for those with shaky credit, Who Says You Can't Buy a Home! offers priceless advice on managing credit scores and reports, repairing bad credit, and other crucial steps that can make the difference between owning a home and being turned down. The book also shows how to avoid predatory lenders and common mistakes, while giving readers the confidence and know-how to get the home they've always wanted.
The Manager's Guide to HR: Hiring, Firing, Performance Evaluations, Documentation, Benefits, and Everything Else You Need to Know - PDF
نویسندگان: خلاصه: Managing people is a tricky business-and managers and small business owners can no longer get by without understanding the essentials of human resources. New questions abound. In our increasingly legal-minded age, how much documentation do we need to keep on each employee? What-s the best way to confront complicated personnel issues, and even workplace violence? The Manager-s Guide to HR provides readers with a straightforward, step-by-step guide to human resources topics, including: hiring - performance evaluations and documentation - training and development - benefits - compensation - employment laws - documentation and records retention - firing and separation The book clarifies hot-button issues such as dealing with conflict, privacy issues, COBRA compliance, disabilities, sexual harassment, and more. The Manager-s Guide to HR is a quick and ready reference for every leader.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.