موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers - Original PDF
نویسندگان: خلاصه: The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities. * Provides a comprehensive how-to guide for travel & tourism PR practitioners to increase profits and enhance the visibility and image of their company or client* Introduces the key domestic/international media and audiences that PR pros in travel & tourism need to target, plus what the best PR tools are to use -- including crisis communication -- along with case studies * Addresses the unique communication challenges in each major industry sector as faced by travel & tourism PR professionals through perspectives from industry experts * Features a dozen sidebar contributions by some of the industry's top PR experts and media stars* Advises industry employers about the value of PR, what it is and is not, and suggests ways to identify PR talent
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research) - Original PDF
نویسندگان: خلاصه: This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Bioengineering of the Skin: Water and the Stratum Corneum - Original PDF
نویسندگان: خلاصه: Skin bioengineering is an expanding field of investigative and clinical dermatology. This second edition of the popular Bioengineering of the Skin: Water and Stratum Corneum focuses on a dramatically improved understanding of skin physiology based on a large number of recent publications. It explains the mechanisms involved in stratum Corneum barrier function and stratum Corneum hydration and brings up-to-date all research on epidermal water and transepidermal water loss in health and disease. All chapters are thoroughly revised and new chapters have been added on hydration and itching. This volume includes new guidelines on the standardization of measurements.
Handbookof Dermatology: A Practical Manual - Original PDF
نویسندگان: خلاصه: Because dermatology is a complex visual specialty that mixes medical and surgical approaches to management, trainees need fast access to a wide range of material. This concise new reference uses tables, algorithms, protocols, guidelines, and staging and scoring systems to present succinct guidance on best-practice patient care. Structured around three components -- medical, surgical, and pharmacological -- the book consolidates the core Board exam information residents most often look up.В Handbook of Dermatology: A Practical Manual В was road-tested as it was developed to ensure usefulness for dermatology residents, dermatologists, and family physicians.
Copper and the Skin - Original PDF
نویسندگان: خلاصه: Copper is increasingly recognized for its possible role in the prevention and moderation of disease, as well as the treatment of a number of conditions including skin irritation, sensitization, rheumatoid arthritis, and other inflammatory conditions. This source reviews general principles of percutaneous penetration to clarify the mechanisms controlling anti-inflammatory activity, dermal sensitivity, and the absorption of copper compounds in the human body and the effects of these functions on healthy skin and human health.
Topical Absorption of Dermatological Products - Original PDF
نویسندگان: خلاصه: Contains current methods of analysis for new formulations of cosmetics, perfumes, creams, and lotions! With contributions from world-renowned experts in the field, Topical Absorption of Dermatological Products summarizes• novel treatments for fungal nail infections• emerging risk assessment procedures for sunscreen products• real-time breath analysis and physiologically based pharmacokinetic modeling (PBPK) for the examination of chemically exposed tissues• the use of micelles, mixed micelles, liposomes, and microemulsions as effective drug delivery systems• modern therapeutic devices for the management of acute, subacute, and chronic steroid-responsive dermatoses Providing state-of-the-art strategies for the control of irritation and infection, Topical Absorption of Dermatological Products is an in-depth source for dermatologists, pharmacists, pharmacologists, cosmetic scientists, biochemists, toxicologists, public health officials, manufacturers of cosmetics and toiletries, and upper-level undergraduate and graduate students in these disciplines.
Fat Disaster: The How and Why of Weight Loss and Fitness | With Step-By-Step Instructions - Original PDF
نویسندگان: خلاصه: What if I told you, you could burn fat 24 hr a day? What if you integrated this all day fat loss with the best style of cardio and strength training to likewise shred your fat and optimize your metabolism? How do you believe you would wind up looking? How quickly do you think you could enter the top shape of your life? Complete information are gone over in this ebook ... YOU can burn fat 24 hours a day. The perfect way to enhance this 24 hour fat burning with cardio and strength training is likewise offered. And the secrets to both these earth shattering discoveries are here in this Guide. If your answers to these questions have actually delighted you, I'm here with excellent news.
Workout Plan for Seniors: Unlock the Power Fitness; A comprehensive workout plan for 60+ - Original PDF
نویسندگان: خلاصه: Unlock Life-Changing Benefits with an Exercise Plan Tailored Just for Seniors! Are you a senior looking to stay healthy and active? Look no further! This book provides you with an easy-to-follow workout plan tailored specifically for seniors. With simple exercises that require no equipment and can be done from the comfort of your own home, you can gain strength, flexibility, and balance. This book will provide you with step-by-step instructions on how to begin and maintain your exercise plan. You will learn how to use resistance bands, weights, and other tools to increase your strength, improve your balance, and enhance your flexibility. You will also learn how to incorporate cardiovascular exercises into your workout plan to improve your heart health. With this book as your guide, you will be on your way to a healthier, more active lifestyle! In this informative and practical book titled: Workout plan for seniors–Unlock the Power of Fitness: A Comprehensive Workout Plan for Seniors– will make your life as a senior something to envy. Written by a seasoned and experienced personality by the name of Dr. Rishi Arjun, who also has ample expertise in the area of physical fitness and yoga practice. A marvelous book like this one is a surefire to Maintaining health and physical fitness in your senior years. Don't hesitate and don't think twice about grabbing a copy NOW!
Evolution of the backpacker market and the potential for Australian tourism - Original PDF
نویسندگان: خلاصه: The technical reports present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government or other researchers. Unlike the Sustainable Tourism Cooperative Research Centre’s (STCRC’s) Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. The views and opinions of the authors expressed in the reports or by the authors if you contact them do not necessarily state or reflect those of the STCRC. While all reasonable efforts have been made to gather the most current and appropriate information, the STCRC does not give any warranty as to the correctness, completeness or suitability of the information, and disclaims all responsibility for and shall in no event be liable for any errors or for any loss or damage that might be suffered as a consequence of any person acting or refraining from acting or otherwise relying on this information.
Surgical Critical Care Vivas - Original PDF
نویسندگان: خلاصه: An understanding of critical care is one of the key objectives of medical and surgical training, and viva examinations in particular remain a source of anxiety for many candidates. Surgical Critical Care Vivas follows the same format as the hugely popular General Pathology Vivas and gives candidates a means of practising some of the most common questions that they will be asked in their viva examinations.Pocket-sized, for portability, and packed with useful information in an east-to-use A-Z format, this book will help the reader to broaden their knowledge base and, by practising the vivas, gain confidence in their examination technique.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.