Raj Rhapsodies: Tourism, Heritage and the Seduction of History (New Directions in Tourism Analysis) - Original PDF
نویسندگان: CAROL E. HENDERSON, MAXINE WEISGRAU
خلاصه: Heritage is a prized cultural commodity in the marketing of tourism destinations, with particular views of a place being promoted while others are downplayed. The representation of heritage in tourism as something that is static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. This is particularly seen in India, where its northern state of Rajasthan has been successfully marketed as the nation's most heritage-laden, traditional and authentic. This draws heavily on the late nineteenth and early twentieth century years of British rule in India - the Raj.