International Marketing (18th Edition)
نویسندگان: Philip Cateora, John Graham, Mary Gilly
خلاصه: Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region