موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions - Original PDF
نویسندگان: خلاصه: Sport, Recreation and Tourism Event Management provides an essential combination of the theoretical foundations and practical principles of event management. This text focuses specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator.Devoid of the standard "to do lists" found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field. * Encourages students to apply theoretical foundations to event management* Develops a knowledge strategy for event management that will guide students into theirfuture careers* Provides a great range of industry applications which support and illustrate the academic theory
Advances in Tourism Economics: New Developments - Original PDF
نویسندگان: خلاصه: 'Advances in Tourism Economics' follows his predecessor 'Advances in Modern Tourism Research' (2007) in providing a thorough assessment of state-of-the-art economic research in this rapidly developing field. The authors start by analyzing the recent upsurge of model-based economic research in the field, which builds on powerful tools in quantitative economics, such as discrete choice models, social accounting matrices, data envelopment analyses, impact assessment models or partial computable equilibrium models including environmental externalities. The volume originates from this novel research spirit in the area and aims to offer an attractive collection of operational research tools and approaches. It forms an appealing record of modern tourism economics and positions the field within the strong tradition of quantitative economic research, with due attention for both the demand and supply side of the tourism sector, including technological and logistic advances.
The Moralisation of Tourism: Sun, Sand...and Saving the World? (Routledge Contemporary Geographies of Leisure, Tourism & Mobility) - Original PDF
نویسندگان: خلاصه: Tourism is no longer an innocent pleasure. It has been interpreted and reinterpreted as an activity which is ultimately damaging to receiving cultures and the environment. 'New' forms of tourism, such as ecotourism, alternative tourism, community tourism and ethical tourism, have been presented as morally superior alternatives to the package holiday, yet ironically, even advocates of these new, ethical tourism brands are increasingly subject to criticisms, not dissimilar to those they themselves level against package holidays. Using a host of international examples from the industry, the media and non-governmental organisations, this intriguing book examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays. The only book on the market to provide a sustained critique of conventional mass tourism’s own critics, Butcher offers a counterpoint to the moral rhetoric steadily turning travellers into guilty tourists.
Polar Tourism: An Environmental Perspective (Aspects of Tourism) - Original PDF
نویسندگان: خلاصه: This book draws attention to the problems and issues surrounding fast-growing tourism in the highly sensitive wilderness areas of polar regions. The authors, both widely experienced in the practicalities of marine, land and heritage based polar tourism, discuss mainly polar issues, but their conclusions and management techniques apply equally to all environmentally sensitive areas throughout the world.
Tourism-marketing Performance Metrics and Usefulness Auditing of Destination Websites: Volume 4 (Advances in Culture, Tourism and Hospitality Research) - Original PDF
نویسندگان: خلاصه: This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics - field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the government's role in shaping China's domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Landscape, Tourism, and Meaning (New Directions in Tourism Analysis) - Original PDF
نویسندگان: خلاصه: How do we re-theorize tourism? By drawing less on the Foucauldian notion of 'tourism as gazing' and instead focussing on the social construction of meaning in the landscape, this insightful book provides an innovative and compelling new approach to tourist studies. Arguing that in any view of the landscape and in tourism generally, there is a multiplicity of insider and outsider meanings, the book grounds tourism studies within the framework of social theory, and particularly in the social theoretic approaches to landscape.Bringing together specialists in tourism and landscape studies to discuss the relationships between the two, it finds that issues of identity are a common thread and are raised with regard to the social construction of landscape and its portrayal through tourism. The international studies range in scale from regional to national, personal to political, and from local residents to international tourists, highlighting the multiplicity of interpretations and meanings between these scales.
Micro-Clusters and Networks: The Growth of Tourism (Advances in Tourism Research) - Original PDF
نویسندگان: خلاصه: This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations. *Provides a theoretical explanation of how and why micro-clusters come about*Brings together contemporary views of the potential of clustering theory to promote development in micro-markets*Enhances the discussion of rural development policies for tourism by local communities, policy analysts and academic researchers
Travel and Tourism (SAGE Course Companions) - Original PDF
نویسندگان: خلاصه: The Sage Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations, and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically.
Sports Tourism: Participants, Policy and Providers - Original PDF
نویسندگان: خلاصه: Sports Tourism: participants, policy and providers tackles these issues from three viewpoints:* participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants.* policy: analyses the response by policy makers to this phenomenon and the problems of achieving integration between two sectors with historically different cultures.* providers: their motivations, aims, objectives and strategies. * A unique text, covering the subject in unprecedented depth. * Extended case study chapters provide practical illustrations of the conceptual frameworks and theories.* Substantial areas of the book underpinned by extensive empirical data and primary research.
Tourism and Sustainability: New Tourism in the Third World - Original PDF
نویسندگان: خلاصه: Increasingly, advocates of tourism argue that tourism growth offers a means for Third World countries to escape the confines of 'underdevelopment' and that new forms of tourism in particular allow this transition to be achieved sustainably and equitably. Building upon this fundamental precept, this book explores and challenges the notions of sustainability, globalization and development, and their relationship to contemporary tourism in the Third World.Adopting a broad geographical and conceptual perspective, the authors contend that a clear understanding of the tourism process and its relationship to development can only be achieved by an interdisciplinary approach, touching on environmentalism, sociocultural studies, human geography, economics and development studies. In the first part of the book, the emergence of the concepts of sustainability, globalization and development, and their application to contemporary tourism are critically examined, whilst the second part of the book explores a number of critical themes. Developing the relationship between topics, from tourists and their relationships with new social movements to the impact of tourism policies adopted by national governments, this book examines a number of alternatives for the development of tourism in the Third World to progress.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.