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Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School - PDF
Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School - PDF
نویسندگان: Edwin L Battistella خلاصه: In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail. In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed ''Good Money in Good English'' and asked ''Is Good English Worth 25 Cents to You?'' His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
The Golem at Large: What You Should Know About Technology - PDF
The Golem at Large: What You Should Know About Technology - PDF
نویسندگان: Harry Collins, Trevor Pinch خلاصه: In the widely discussed first volume in the Golem series, The Golem: What You Should Know About Science, Harry Colllins and Trevor Pinch likened science to the Golem, a creature from Jewish mythology, a powerful creature which, while not evil, can be dangerous because it is clumsy. In this second volume, the authors now consider the Golem of technology. In a series of case studies they demonstrate that the imperfections in technology are related to the uncertainties in science. The case studies cover the role of the Patriot anti-missile missile in the Gulf War, the Challenger space shuttle explosion, tests of nuclear fuel flasks and of anti-misting kerosene as a fuel for airplanes, economic modeling, the question of the origins of oil, analysis of the Chernobyl nuclear disaster, and the contribution of lay expertise to the analysis of treatments for AIDS. Anyone who views technology with a wary eye will love The Golem at Large. Harry Collins is Professor of Sociology at Cardiff University and Director for the Study of Knowledge Expertise and Science at the University of Wales. His other books include the forthcoming The One Culture (University of Chicago Press, 2001) and (with M. Kusch) The Shape of Actions (MIT, 1998). nTrevor Pinch is a founding member of the Department of Science and Technology Studies at Cornell University, where he is now chair. He is co-editor (with Wiebe E. Bijker) of The Social Construction of Technological Systems (MIT, 1989).
Beyond Positive Thinking: A No-Nonsense Formula for Getting the Results You Want - PDF
Beyond Positive Thinking: A No-Nonsense Formula for Getting the Results You Want - PDF
نویسندگان: Robert Anthony خلاصه: A common-sense approach to achieving success in one's life offers workable, step-by-step methods and positive visualization techniques to help readers personalize goals, trust creativity, transcend old beliefs and limitations, and transform positive thinking into positive action. Original published in 1988 Berkley Publishing under the title of ''The Advanced Formula For Total Success''. For 13 years it continued to sell under that title. In 2002 Berkley Publishing discontinued publishing ''The Advanced Formula For Total Success''. As soon as it went out of print, it became a collector's item with copies selling for up to $100 per copy on the Amazon.com used books marketplace. In 2003 Dr. Anthony decided to update the book and republish it under the original name of Beyond Positive Thinking with an introduction by Joe Vitale.
Girltalk : All the Stuff Your Sister Never Told You - PDF
Girltalk : All the Stuff Your Sister Never Told You - PDF
نویسندگان: Carol Weston خلاصه: From bra shopping to babysitting, from making close friends to making great grades, Girltalk has all the answers Upbeat and up-to-date, honest and hip, Girltalk is an ''indispensable guide'' (Working Mother) for girls ages eleven to eighteen. This Fourth Edition is the ultimate preteen and teen source for advice on: Body: looking and feeling your best Friendship: you don't like everybody -- why should everybody like you? Love: falling in, falling out Sex: what you should know before saying yes Family: making the best of your nest Education: getting through school, getting into college Money: making it, saving it, spending it Smoking, Drinking, and Drugs: advice without lectures Quizzes: getting to know yourself
The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business - PDF
The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business - PDF
نویسندگان: Joe Kennedy خلاصه: An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis. For example: * Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. * Weigh the pros and cons among 8 legal structures, from corporations to LLCs. * Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. * Develop a powerful business plan in half the time. * Learn to sell products and services by considering 10 possible sales and distribution channels. * Discover the latest trends to quickly and inexpensively set up a web-site and e-store. * Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. * Get a quick overview of the 14 top forms of business insurance including workers comp and medical. * Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. * Understand the legal side of hiring, firing, and managing employees and contractors. * Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included. * Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud. * Lots more too!
The Mortgage Answer Book: Choosing the Right Loan for You - PDF
The Mortgage Answer Book: Choosing the Right Loan for You - PDF
نویسندگان: John Talamo خلاصه: Everybody wants to own his or her own home. But many feel that home ownership is out of their grasp because they do not believe they qualify for a mortgage. The Mortgage Answer Book dispels these myths by identifying the options available and showing how loans are available for everyone. Looking at the pros and cons of each loan, the reader is then given the ability to make an informed decision that fits his or her needs. Knowing which loan is right begins with understanding all of the available options. Loan options that are covered include: € Standard Mortgages € FHA Loans € Adjustable Rate Mortgages € Reverse Mortgages € Refinancing € Lines of Credit € Home Equity Loans € Second Mortgages AUTHORBIO: John J. Talamo is an attorney in Orange County, California. He is a graduate of the University of Notre Dame and Detroit College of Law at Michigan State University. He is the author of The Real Estate Dictionary which has sold over two million copies and is used nationally by government agencies, title companies, escrow companies and real estate agents. He has taught real estate courses on a part-time basis for many years.
Great Thoughts to Sell By: Quotes to Motivate You to Success - PDF
Great Thoughts to Sell By: Quotes to Motivate You to Success - PDF
نویسندگان: Gerhard Gschwandtner خلاصه: When the going gets tough, the tough need inspiration-and that's what Great Thoughts to Sell By provides. It's a collection of quotes from the world's top sales consultants, business leaders, historical figures, and bestselling authors, including: Norman Vincent Peale, Benjamin Franklin, Albert Einstein, Malcolm Forbes, Mary Kay Ash, Andrew Carnegie, Deepak Chopra, Sam Walton, and Brian Tracy, among others Packed with easy-to-read, compelling words on self-esteem, determination, opportunity, criticism, and many more topics, this book is a great motivational boost.
Everyone's Crazy Except You and Me...And I'm Not So Sure About You: America's Favorite Contrarian Cuts Loose - PDF
Everyone's Crazy Except You and Me...And I'm Not So Sure About You: America's Favorite Contrarian Cuts Loose - PDF
نویسندگان: Lionel خلاصه: Everyone's Crazy Here... In his twenty years on the radio, the mononymous Lionel (''one name, like God,'' as he is fond of saying) has forged his reputation as an irreverent, ribald, take-no-prisoners analyst of culture, politics, and the world at large. Now America's favorite contrarian takes to the page with this hilarious user's guide to our country and culture. In Everyone's Crazy Except You and Me ... And I'm Not So Sure About You , Lionel offers a collection of hilarious and insightful observations on life, liberty, and the pursuit of alien life forms. From the sublime (Why do so many of us believe in God?) to the ridiculous (Why did he run over his sister's hair with the vacuum cleaner?), Lionel takes his readers on a riotous ride through his world, and ours. A former prosecutor, Lionel examines our greatest national oxymoron--criminal justice. He hates hate crimes, and argues against drug criminalization and the Son of Sam laws. He's also an indefatigable defender of the First Amendment who nevertheless believes that men shouldn't drink mojitos or wear socks with sandals. And lest you think he just picks on the Right, rest assured that Lionel has plenty to say about Lefties, Centrists, and even barristas. No subject is off limits here. No group is immune--not conservatives, not women, and especially not American Homo sapiens. Consider these imponderables: Why today's acrobatic professional wrestler is inferior to the beer-bellied hulk of the sixties Why Hazmat suits are worn more than once, but not wedding gowns Why women can't tell jokes Why you should never drink anything you can't spell. An infectious, irresistible, and possibly persuasive book that is bound to entertain and inform, Everyone's Crazy Except You and Me ... And I'm Not So Sure About You is the perfect read for anyone who questions the state of our national mental health. Void where prohibited by law.
Are You Crazy?: 18 Scientific Quizzes to Test Yourself - PDF
Are You Crazy?: 18 Scientific Quizzes to Test Yourself - PDF
نویسندگان: Andrew N. Williams خلاصه: There is a fine line between quirky and out-and-out crazy. With 18 scientifically based quizzes, Andrew N. Williams helps readers decipher whether they're ''normal,'' toeing the line, or far past it. Developed by psychologists to analyze human behavior, the quizzes allow readers to discover if they (or their friends and family) are: - Sex addicts - Obsessive-compulsives - Food freaks - Thrill-seekers - Hypochondriacs - Fetishists - Paranoids - Imposters Plus the book includes descriptions, in layman's terms, of more than 80 specific quirks, illustrated with real life examples. Readers will marvel at stories of people who: - Crave dirt-and eat it by the handful - Are afraid of doughnuts because they can't see what's inside - Lie about deaths in the family-to collect sympathy cards But Are You Crazy? is much more than a party game, offering helpful insights for dealing with other peoples' crazy behavior as well as one's own insecurities and phobias.
You're Too Smart for This: Beating the 100 Big Lies About Your First Job - PDF
You're Too Smart for This: Beating the 100 Big Lies About Your First Job - PDF
نویسندگان: Ball خلاصه: Your first job isn't all it's cracked up to be . . . You just spent $100,000 on a college degree to make photocopies. And your manager probably isn't even happy with them. Life at the entry level isn't about what school you graduated from, or even who you know. It's actually about paying dues and brownnosing and keeping your foot out of your mouth during meetings. You're Too Smart For This explains everything your college professors didn't: Understand how college has no application to reality, or anybody living in it. Come to terms with doing gruntwork and smiling while being yelled at. Get straight with operating on a team - putting personal interests second, for once. Negotiate office politics, and recognize when to keep quiet (e.g., ''the daytime''). Earn the right promotion or transfer, instead of quitting and being poor again. Locate a balanced work life, not based on social sacrifice and being hostile. You're Too Smart For This will help you get the hang of the working life soon enough. And even have some fun with it. Especially at happy hour.

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