محصولات
Never Stop - Winning Through Innovation - Epub + Converted pdf
Never Stop - Winning Through Innovation - Epub + Converted pdf
نویسندگان: Kotler Impact , Philip Kotler , Shigetaka Komori خلاصه: "Never Stop Winning through Innovation is a classic story about Fujifilm’s near collapse and its amazing rebirth.
Marketing:  An Introduction, Global Edition (14th Edition) - Original PDF
Marketing: An Introduction, Global Edition (14th Edition) - Original PDF
نویسندگان: Gary Armstrong, Philip Kotler, Prof Marc Oliver Opresnik خلاصه: For undergraduate principles of marketing courses
Marketing (Pearson Education Australia) (9th edition)
Marketing (Pearson Education Australia) (9th edition)
نویسندگان: Philip Kotler; Suzan Burton; Kenneth Deans; Linden Brown; Gary Armstrong خلاصه: The ultimate resource for marketing professionals Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world.
HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Strategic Marketing
نویسندگان: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld خلاصه: Stop pushing products―and start cultivating relationships with the right customers
Democracy in Decline: Rebuilding its Future
Democracy in Decline: Rebuilding its Future
نویسندگان: Philip Kotler خلاصه: Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens)
Principles of Marketing: European Edition 6th Edition
Principles of Marketing: European Edition 6th Edition
نویسندگان: Philip Kotler خلاصه: Like new - barely used
Social Marketing Changing Behaviors for Good (5th Edition) - Epub + Converted pdf
Social Marketing Changing Behaviors for Good (5th Edition) - Epub + Converted pdf
نویسندگان: Nancy R. Lee, Philip Kotler خلاصه: Turning Principle into Practice   Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change
Marketing management 3rd edition
Marketing management 3rd edition
نویسندگان: Philip Kotler; Kevin Lane Keller; Mairead Brady; Malcolm Goodman; Torben Hansen خلاصه: The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject

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