Advances in Islamic Finance, Marketing, and Management: An Asian Perspective
نویسندگان: Dilip Mutum, Mohammad Mohsin Butt, Mamunur Rashid
خلاصه: Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk management, industry readiness for better customer satisfaction, and policy issues coupling strategy and best practices