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Ponomariov Against the Marshall Attack: Sometimes You Win, Sometimes You Draw: New in Chess Yearbook - PDF
Ponomariov Against the Marshall Attack: Sometimes You Win, Sometimes You Draw: New in Chess Yearbook - PDF
نویسندگان: Sosonko, Genna, Paul Van Der Sterren خلاصه: This is a ‘‘why to’’ book filled with principles that work over and over again in selling. You are about to learn how to take control of the dynam- ics of a selling situation and leverage every client contact. Very soon, you will be relying on your extraordinary selling skills instead of the faxing skills that reactive salespeople rely on. Expect to shorten your selling cycle and slash the number of objections you have to overcome. That’s just the first three chapters. In the remaining chapters, you will learn specific strate- gies for every stage of the selling process. Occasionally, you will remark to yourself, ‘‘I do that already.’’ That’s good. My challenge to you is simply to do it more often and do it on purpose. The Accidental Salesperson is not a survival manual. It is a manifesto for pros who want to thrive in sales. It’s a booster shot for propelling plateaued veterans to the next level. It’s a starter kit for the recent grad who has just discovered that the best jobs out there are sales jobs. As a professional speaker, I promise my audiences more usable information per minute than any speaker out there. Well, this book contains more usable information per chapter than anything on the market. All you have to do is read and apply the concepts to your current situation. You don’t even have to finish the book before you start applying its princi- ples. Each chapter spotlights a powerful concept that’s self- contained and immediately applicable to your very next cli- ent contact. Something Socrates said may help explain why this book will have an impact on you. ‘‘I cannot teach anybody anything. I can only make them think.’’ Although Socrates said it in Greek twenty-four centuries or so ago, it is still relevant. My role is to get you to think about what you’re doing and why you’re doing it that way. Each chapter suggests spe- cific refinements you can make in the way you do business. Opportunities abound for salespeople who sell on pur- pose.

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