Foundations of Marketing Thought: The Influence of the German Historical School (Routledge Studies in the History of Marketing)
نویسندگان: D.G. Brian Jones, Mark Tadajewski خلاصه: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics
The Routledge Companion to Marketing History (Routledge Companions in Business, Management and Accounting)
نویسندگان: D.G. Brian Jones, Mark Tadajewski خلاصه: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process
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