The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
نویسندگان: Anthony Iannarino
خلاصه: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling