موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers - Original PDF
نویسندگان: خلاصه: The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities. * Provides a comprehensive how-to guide for travel & tourism PR practitioners to increase profits and enhance the visibility and image of their company or client* Introduces the key domestic/international media and audiences that PR pros in travel & tourism need to target, plus what the best PR tools are to use -- including crisis communication -- along with case studies * Addresses the unique communication challenges in each major industry sector as faced by travel & tourism PR professionals through perspectives from industry experts * Features a dozen sidebar contributions by some of the industry's top PR experts and media stars* Advises industry employers about the value of PR, what it is and is not, and suggests ways to identify PR talent
Water-Based Tourism, Sport, Leisure, and Recreation Experiences - Original PDF
نویسندگان: خلاصه: Written by a team of international contributors, from Australia, Europe and the USA, the text uses international case studies and examples to illustrate and highlight discussion.Contributors include: Paul Beedie, De Montfort University, UK; Kay Dimmock, Southern Cross University, Australia; Gary Easthope, University of Tasmania, Australia; Simon Hudson, University of Calgary, Canada; Gayle Jennings, Griffith University, Australia; Lilian Jonas, Jonas Consulting, USA; Les Killion, Central Queensland University, Australia; Gianna Moscardo, James Cook University, Australia; Harold Richins, Sierra Nevada College, USA; Chris Ryan, The University of Waikato, New Zealand. * A unique insight into these growing areas of the tourism industry looking at their interaction, market profiles, advantages and their effects on the environment.* International contributor team provides a wealth of perspectives and case studies* Considers future directions and impacts (positive and negative)
Franchising Hospitality Services (Hospitality, Leisure and Tourism) - Original PDF
نویسندگان: خلاصه: 'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others. an insight into the national and international activities of franchise operations within the hospitality service sector and the business dynamics associated with franchising in this contextidentifies examples of best practice from the point of view of both franchiser and franchiseea holistic understanding of all issues involved by showing them in a real life context
Tourism and Visual Culture, Volume 2 - Original PDF
نویسندگان: خلاصه: The study of tourism as a complex social trend is growing in importance as it receives recognition as a force far more significant than economic, environmental, and social analyses convey. This volume explores tourism as a significant phenomenon in both generating and receiving societies, examining methods and cases that demonstrate, develop, and affirm tourism's essentially visual nature. Tourism-related methodologies such as photographs, souvenirs and advertising material are used to discuss findings.
Commercial Homes in Tourism: An international perspective (Routledge Critical Studies in Tourism, Business and Management) - Original PDF
نویسندگان: خلاصه: This volume is the first to examine the commercial home from an international perspective, paying attention to the frequently occurring but often neglected forms of commercial accommodation including farmstays, historic houses, and self-catering accommodation. Conceptually, it helps to explain a range of behaviours and practices, for example the importance of setting and the nature of the host/guest exchange. The idea of home provides a conceptual bridge to related themes, for example identity, gender, emotional management and cultural mobilities whose investigation in a commercial home context offers fascinating insights into hospitality, tourism and society. This book is structured around three themes. The first is dimensions of the commercial home and includes discussion of issues pertaining to forms and characteristics and female entrepreneurship. The second theme considers the commercial home as an investigative lens to examine wider issues of society, hospitality and tourism such as the commercial home as a tool for rural economic development. The third theme, extending the commercial home paradigm, looks at new areas of development, including the Malaysian Muslim home as a site for economic and political action and the use of the home in marketing regional localities. Commercial Homes in Tourism is the first book to give recognition to this distinct, economically important and expanding form of tourism business by bringing together recent, international research on this common form of commercial tourism accommodation. Given the global nature of the commercial home phenomenon, and owing to the originality of its theoretical contributions and practical insights, this book will be of interest across a broad range of subjects and disciplines interested in the examination of the home phenomenon, including students, academics and business practitioners.
Japan's Great Stagnation: Financial and Monetary Policy Lessons for Advanced Economies - Original PDF
نویسندگان: خلاصه: Experts on the Japanese economy examine Japan's prolonged period of economic underperformance, analyzing the ways in which the financial system, monetary policy, and international financial factors contributed to its onset and duration.
Declarative Agent Languages and Technologies IV: 4th International Workshop, Dalt 2006, Hakodate, Japan, May 8, 2006: Selected, Revised and Invited Papers - Original PDF
نویسندگان: خلاصه: This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Declarative Agent Languages and Technologies, DALT 2006, held in Hakodate, Japan in May 2006 as an associated event of AAMAS 2006, the main international conference on autonomous agents and multi-agent systems.
Engineering Self-Organising Systems: 4th International Workshop, Esoa 2006, Hakodate, Japan, May 9, 2006: Revised and Invited Papers - Original PDF
نویسندگان: خلاصه: This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Engineering Self-Organising Applications, ESOA 2006, held in Hakodate, Japan in May 2006 as an associated event of AAMAS 2006, the 5th International Joint Conference on Autonomous Agents and Multi-Agent Systems
Intelligence of low dimensional topology 2006: Hiroshima, Japan, 22-26 July 2006 - Original PDF
نویسندگان: خلاصه: This volume gathers the contributions from the international conference "Intelligence of Low Dimensional Topology 2006," which took place in Hiroshima in 2006. The aim of this volume is to promote research in low dimensional topology with the focus on knot theory and related topics. The papers include comprehensive reviews and some latest results.
Number Theory: Sailing on the Sea of Number Theory: Proceedings of the 4th China-Japan Seminar - Original PDF
نویسندگان: خلاصه: This volume is not an ordinary proceedings volume assembling papers submitted but a collection of prestigious survey papers on various subjects studied enthusiastically by experts all over the world. The reader will uncover profound, new research problems as well as numerous signposts for future direction.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.