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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work - Original PDF
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work - Original PDF
نویسندگان: Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard خلاصه: In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Life Preservers: Good Advice When You Need It Most - Original PDF
Life Preservers: Good Advice When You Need It Most - Original PDF
نویسندگان: Harriet Lerner خلاصه: With wit, wisdom and uncommon sense, Dr. Harriet Lerner gives readers the tools to solve problems and create joy, meaning and integrity in their relationships. Women will find Life Preservers (more than 40,000 copies sold in hardcover) to be an invaluable motivational guide that covers the landscape of work and creativity, anger and intimacy, friendship and marriage, children and parents, loss and betrayal, sexuality and health and much more.
Red-Hot Sales Negotiation: Everything You Need to Know to Close Deals, Build Relationships, and Create Win-Win Outcomes - PDF
Red-Hot Sales Negotiation: Everything You Need to Know to Close Deals, Build Relationships, and Create Win-Win Outcomes - PDF
نویسندگان: Paul S. Goldner, Peter McKeon خلاصه: Negotiation is a key skill for all salespeople. Great sales professionals need to be able to counter clients who are naturally trying to get rock-bottom prices, but at the same time maintain a good relationship, so the client will want to do business with them again. Negotiation is more than just closing a sale. It's the art of continuing a partnership that is successful for both parties. Red-Hot Sales Negotiation provides practical tips and strategies to help salespeople: Prepare in advance Ask Power Negotiation Questions to instantly draw out useful information Learn the difference between the customer's ''positions'' (what they're asking for) and the customer's ''interests'' (what they really want) Find a ''win-win'' solution. Red-Hot Sales Negotiation is a vital resource that enables readers to perfect their negotiation skills and take their sales into the stratosphere.
Master Writing for the SAT: What You Need for Test Success - PDF
Master Writing for the SAT: What You Need for Test Success - PDF
نویسندگان: Margaret Moran خلاصه: Master Writing Skills for the SAT prepares students for the SAT writing test with a detailed review of the English usage, grammar, and writing skills that are tested on the exam as well as expert test-taking strategies. Beginning with a diagnostic test to determine a student’s strengths and weakness, this book also includes a chapter of essay writing review—the essay, the writing process, writing an “Excellent” essay, types of essays, and advice for planning and writing the required essay. There is a comprehensive review of the multiple-choice section of usage and grammar. Students demonstrate their knowledge with practice questions at the end of each review chapter and four full-length practice tests. Unique ''Take It to the Next Level'' section offers further review and guidance for those who want to score even higher.
Find the Perfect College for You: 82 Exceptional Schools That Fit Your Personality and Learning Style - Original PDF
Find the Perfect College for You: 82 Exceptional Schools That Fit Your Personality and Learning Style - Original PDF
نویسندگان: Rosalind P. Marie, C. Claire Law خلاصه: A comprehensive approach to selecting a college that is in tune with a student's learning style, this guide offers a personalized, psychology-based approach to selecting the perfect university. Taking into account personal interests and personality types, this reference will help students and parents choose the most appropriate school from the listings of nurturing liberal arts schools, research-oriented universities, creative or spiritual campuses, and more. With accessible tables and simple descriptions of campuses and majors, college bound students and their parents will find self-assessments and suggestions for 82 well-known colleges.
Alternative Energy - Original PDF
Alternative Energy - Original PDF
نویسندگان: Peggy Daniels Becker خلاصه: E nergy continues to be one of the most hotly debated topics in America today. Public discussion often focuses on issues related to Americans’ use of fossil fuels such as oil, coal, and gasoline. With topics like gasoline prices and global warming in the news almost every day, Americans are also talking about al- ternative sources of energy that could replace fossil fuels. These alternative energies include solar, wind, and water power, and fuel made from trees, plants, and waste products. History tells us that these sources of energy, now viewed as alternatives, were once the primary sources of energy used by people to heat their homes, cook their food, and do their work. A look at the chang- ing use of energy over time can help in understanding how Americans became dependent on fossil fuels and how earth’s original sources of energy came to be seen as alternatives. Using Energy All of earth’s life forms use energy to survive. In nature, plants and trees get energy from sunlight through the photosynthesis process. Energy from the sun and wind drive earth’s water cycle, a critical support system for life. Wind energy helps the pollina- tion process of some plants and trees and moves water on the surface of lakes and oceans to create waves. The energy of water moving in rivers and waterfalls is powerful enough to carve mountains into valleys and canyons and to carry rocks and soil to new locations. Earth itself is full of energy from its under- ground center of hot molten rock, which creates heat known as geothermal energy. All of these different types of energy work together to support life on earth.
Read Better, Remember More: Read Effectively and Retain What You've Read - PDF
Read Better, Remember More: Read Effectively and Retain What You've Read - PDF
نویسندگان: Elizabeth Chesla خلاصه: Whether you're reading a textbook for class, a how-to manual at work, or researching information on the Web, your reading skills affect your performance. This fully updated edition of Read Better, Remember More features practical pre- and post-tests to help you gauge your reading progress. Plus, each chapter includes practice exercises with answers to quickly test your new skills. The book also contains common prefixes, suffixes, and word roots that will help you understand the meaning of unfamiliar words. You will learn to find the main idea and distinguish it from supporting details; identify opinions disguised as facts; improve your reading IQ; and most importantly-remember and understand what you've read!
Developing Story Ideas: Find the ideas you haven't yet had - PDF
Developing Story Ideas: Find the ideas you haven't yet had - PDF
نویسندگان: Michael Rabiger خلاصه: The vast majority of screenplay and writing books focus on story development and have little to say about the initial concept that generated the piece. Developing Story Ideas offers writers a spectrum of resources and a structure of writing practice so that anyone can quickly and reliably generate a wide variety of stories in a broad range of forms. It first shows you how to observe situations, acts, and themes-and use these observations as the basis for storytelling. Exercises and projects help you draw an artistic self-profile to summarize what you most need to investigate in your creative work. Micahel Rabiger, a renowned teacher, author, educator, and mentor, proves we all have the inner resources and life experiences to be creative. He guides aspiring writers step by step to come up with quality story ideas in a broad range of forms: a screenplay, short story, documentary, or play.
NLP Workbook: A Practical Guide to Achieving the Results You Want - PDF
NLP Workbook: A Practical Guide to Achieving the Results You Want - PDF
نویسندگان: Joseph O'Connor خلاصه: The author includes exercises to help create rapport with others; influencing skills; understanding and using body language; how to think about and achieve the results you want and more.
Restaurant Basics: Why Guests Don't Come Back...and What You Can Do About It - PDF
Restaurant Basics: Why Guests Don't Come Back...and What You Can Do About It - PDF
نویسندگان: Bill Marvin خلاصه: An easy-to-read, comprehensive, commonsense look at restaurant service from the guest's point of view. Helps teach the details of good service, develop meaningful middle management training and establish definitive operating guidelines that enhance service. Explores the particular process by which customers form their opinions of restaurant service. Provides a competitive advantage for restaurant operators.

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