محصولات
Successful Global Account Management:  Key Strategies and Tools for Managing Global Customers
Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
نویسندگان: Nick Speare, Kevin Wilson خلاصه: While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts
A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
نویسندگان: Bev Burgess, Dave Munn خلاصه: Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice
Hyperspectral Remote Sensing of Vegetation, Second Edition, Four Volume Set Advanced Applications in Remote Sensing of Agricultural Crops and Natural Vegetation)
Hyperspectral Remote Sensing of Vegetation, Second Edition, Four Volume Set Advanced Applications in Remote Sensing of Agricultural Crops and Natural Vegetation)
نویسندگان: Prasad S. Thenkabail, John G. Lyon, Alfredo Huete خلاصه: Written by leading global experts, including pioneers in the field, the four-volume set on Hyperspectral Remote Sensing of Vegetation, Second Edition, reviews existing state-of-the-art knowledge, highlights advances made in different areas, and provides guidance for the appropriate use of hyperspectral data in the study and management of agricultural crops and natural vegetation
Pharmacotherapeutics for Advanced Practice A Practical Approach
Pharmacotherapeutics for Advanced Practice A Practical Approach
نویسندگان: Virginia Poole Arcangelo خلاصه: Be ready to prescribe and administer drugs safely and effectively—and grasp all the vitals of pharmacology—with the fully updated Pharmacotherapeutics for Advanced Practice, 4th edition
1,001 Pearls of Buddhist Wisdom
1,001 Pearls of Buddhist Wisdom
نویسندگان: Desmond Biddulph خلاصه: The latest book in Chronicle's best-selling collection of tiny treasuries combines our winning chunky format and copious colorful artwork with the eternal wisdom of the Buddha
Medizinische Fachsprache - leicht gemacht:  Lehr- und Arbeitsbuch - Plus Einführung in Medical English
Medizinische Fachsprache - leicht gemacht: Lehr- und Arbeitsbuch - Plus Einführung in Medical English
نویسندگان: Wunna Lippert-Burmester, Herbert Lippert خلاصه: Ob allein, zu zweit oder in einer Lerngruppe: Mit diesem bereits in 5 Auflagen erprobten Lehr- und Arbeitsbuch macht es richtig Spaß medizinische Fachbegriffe zu lernen!
Research Handbook of Marketing in Emerging Economies
Research Handbook of Marketing in Emerging Economies
نویسندگان: Marin A. Marinov خلاصه: Recently, emerging economies have contributed significantly to world economic growth and output
Law & Advertising: A Guide to Current Legal Issues 4th Edition
Law & Advertising: A Guide to Current Legal Issues 4th Edition
نویسندگان: Dean K. Fueroghne خلاصه: In this lively, entertaining, and informative book, Dean K
Handbook of Service Marketing Research
Handbook of Service Marketing Research
نویسندگان: Roland T. Rust, Ming-Hui Huang خلاصه: 'This is an essential resource for managers and scholars interested in services marketing
Handbook of Research in International Marketing 2nd Edition
Handbook of Research in International Marketing 2nd Edition
نویسندگان: Subhash C. Jain, David A. Griffith خلاصه: The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad

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