موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Tourism Management in the 21st Century - Original PDF
نویسندگان: خلاصه: Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. Leaders of countries find themselves thrown from power if they do not convert tourism potential to a revenue stream. This book presents the latest thinking from around the world.
The Management of Tourism - Original PDF
نویسندگان: خلاصه: The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Hollywood Utopia: Ecology in Contemporary American Cinema - Original PDF
نویسندگان: خلاصه: Hollywood UtopiaВ applies a range of interdisciplinary strategies to trace the evolution of ecological representations in Hollywood film from 1950s to the present. Popular science fiction, westerns, nature and road movies are extensively analysed while privileging ecological moments of sublime expression often dramatized in the closing moments of these films.
Tourism and Indigenous Peoples: issues and implications - Original PDF
نویسندگان: خلاصه: Tourism and Indigenous Peoples is a unique text examining the role of indigenous societies in tourism and how they interact within the tourism nexus. Unlike other publications, this text focuses on the active role that indigenous peoples take in the industry, and uses international case studies and experiences to provide a global context to illustrate best practice and aid comparison. First published over ten years ago the editors, Butler and Hinch, have thoroughly revised and updated the text to bring together a new collection of contributions and case studies from recognised international authors and those with first hand experiences in this area. Divided into five main sections, the text looks at this topic under the following headings: * Involvement: Uses case studies to discuss and compare such as 'campfire' programmes in east Africa, and the employment of indigenous peoples as guides, amongst other cases, * Turbulence: Host guest relationships, conflicts on communities and contrasting strategies and results of tourism in indigenous villages in South Africa * Issues: Discusses issues such as authenticity, religious beliefs and managing indigenous tourism in a fragile environment * Progress: Looks at tourism education, tourism and cultural survival and examples of the policy and practice of indigenous tourism. * Conclusions: Five contributions from indigenous people on North America, Australasia and Europe to discuss implications and experiences. Each section uses international case studies from, for example, Australia, New Zealand, Nepal, Namibia, Thailand, Saudi Arabia and South America. * Explores why and how indigenous people enter the global tourism nexus, concentrating on their involvement IN tourism rather than the impacts of tourism ON their societies. * Contains contributions and cases from around the world looking at different scales of involvement and success stories * Studies the complexity of the relationships between indigenous peoples and tourism with contributions from indigenous people in North America, Australasia and Europe relating their first hand experiences
Business Travel and Tourism - Original PDF
نویسندگان: خلاصه: I have been studying the business travel market for the past year and have been surprised by how little concrete information there is on business travel as a market segment. Leisure travel can be segmented into many known categories - independent travelers, adventure travelers, voluntourists, etc. But so much less is known about sub-segments of business travel. I thought this book was very helpful at creating a theoretical framework for analyzing the business travel market and had some useful case studies for those who want to work in business travel, especially events planning and travel management. I liked the book and found it useful, although I wish that the authors had been able to provide deeper analysis of the diverse business travel market segments.
Run, Melos! and other stories - PDF
نویسندگان: خلاصه: "Run, Melos!" (走れメロス, Hashire Merosu) is a Japanese short story by Osamu Dazai. Published in 1940, "Run, Melos!" is a widely read classic in Japanese schools. The story is a reworking of Friedrich Schiller's ballad Die Bürgschaft, which tells the story of Moerus and Selinuntius (who have lent their names to Dazai's characters as well), originally Damon and Pythias. Schiller's version is based on an ancient Greek legend recorded by the Roman author Gaius Julius Hyginus. The most prominent theme of "Run, Melos!" is unwavering friendship. Despite hardships, the protagonist Melos does his best to save his friend's life, and in the end, his efforts are rewarded. In the 1956 fiscal year, Run Melos! was used as a Japanese textbook for teaching material for the first time in middle high school.
SPSS for intermediate statistics: Use and interpretation, 2nd ed. - Original PDF
نویسندگان: خلاصه: This book is designed to help students learn how to analyze and interpret research data with intermediate statistics. It is intended to be a supplemental text in an intermediate statistics course in the behavioral sciences or education and it can be used in conjunction with any mainstream text. The authors have found that the book makes SPSS for Windows easy to use so that it is not necessary to have a formal, instructional computer lab; you should be able to learn how to use SPSS on your own with this book. Access to the SPSS program and some familiarity with Windows is all that is required. Although SPSS for Windows is quite easy to use, there is such a wide variety of options and statistics that knowing which ones to use and how to interpret the printouts can be difficult, so this book is intended to help with these challenges. This book demonstrates how to produce a variety of statistics that are usually included in intermediate statistics courses, plus some (e.g., reliability measures) that are useful for doing research. The authors' goal is to describe the use and interpretation of these statistics as much as possible in nontechnical, jargon-free language. Helping you learn how to choose the appropriate statistics, interpret the outputs, and develop skills in writing about the meaning of the results are the main goals of this book. (PsycINFO Database Record (c) 2016 APA, all rights reserved)
Restoring Tourism Destinations In Crisis A Strategic Marketing Approach - Original PDF
نویسندگان: خلاصه: Team DDU......Page 1 CONTENTS......Page 6 List of figures and tables......Page 8 Acronyms......Page 10 Acknowledgments......Page 12 Preface......Page 14 Author's note......Page 16 Part I Overview......Page 18 1 Defining tourism destinations in crisis......Page 20 2 Managing the recovery and restoration of destinations in crisis......Page 35 3 United States: September 11, 2001 terrorist attacks The impact on American and global tourism......Page 60 4 Egypt: terrorist attacks against tourists, 1990–98 Restoring confidence in tourism......Page 86 5 Israel: the Palestinian uprising, 2000–02 Promotion of tourism during an ongoing crisis......Page 104 6 Sri Lanka: civil war, 1995–2001 Marketing during a long-term crisis......Page 134 7 Fiji: political coups, 1987 and 2000 Post-crisis tourism recovery......Page 149 Part III Natural disaster......Page 168 8 Turkey: Izmit earthquake, 1999 Rebuilding the tourist industry......Page 170 Part IV Epidemic......Page 186 9 Britain: foot-and-mouth disease, 2001 Restoring confidence through information dissemination......Page 188 Part V Crime......Page 208 10 South Africa: crime wave, 1994–2000 Pre-emptive response to potential tourism crisis......Page 210 11 Australia: Port Arthur massacre, 1996 Tourism Tasmania's response to an aberrant crisis......Page 227 Part VI War......Page 242 12 Croatia: the Croatia–Yugoslav war, 1991–95 Post-war recovery and tourism development......Page 244 Part VII Combination crises......Page 260 13 Philippines: combination crises, 1990–2001 Managing terrorism, natural disaster, crime and political instability......Page 262 Notes......Page 282 Select bibliography......Page 293 Index......Page 297آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.