موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work - Original PDF
نویسندگان: خلاصه: In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen - Original PDF
نویسندگان: خلاصه: “Dr. Roberto has skillfully managed to blend in-depth research with his straightforward and enjoyable style and, in doing so, painted a masterpiece that should be considered by any institution or individual looking to detect or solve problems. Presenting cases and their lessons from multiple venues, he offers wisdom readily applicable to any arena.” —Duane Deal, Brigadier General, United States Air Force (Retired) “Solving problems is one thing; finding them early enough to do something about it is quite another. In this entertaining book full of insight and examples, Michael Roberto provides managers with hands-on recommendations on how to avoid falling into decision-making traps by getting a step ahead.” —Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth, and author of Why Smart Executives Fail and Think Again “In typical style, Mike Roberto gets right to the heart of major challenges facing businesses in today’s rapidly changing landscape. He provides not only a burning platform for thinking differently, but also practical tools for busy leaders to implement following an ‘action learning’ approach.” —Jon Shepherd, Chief Learning Officer, Mars Inc. In Know What You Don’t Know, best-selling author Michael Roberto shows leaders how to go beyond mere “problem solving” to uncover and address emerging problems while they’re still manageable–before they mushroom into disaster! Roberto first identifies the diverse, sometimes surprising reasons why problems typically fester in the shadows, ignored and unaddressed. Next, he systematically introduces seven powerful solutions. You’ll discover how to become a business “anthropologist,” observing how your employees, customers, and suppliers actually behave, not just how they’re “supposed” to behave. Roberto shows how and when to circumvent your gatekeepers to see crucial raw data...how to “connect the dots” among issues that seem unrelated, but are really signs of a deeper pattern...how to promote candor among front-line employees...encourage “useful” mistakes, and more. Along the way, Roberto offers powerful insights for overcoming the “isolation trap” so many senior executives face: the trap that can keep you assuming everything is fine, while your company’s problems are spiraling out of control! • Watch your company’s “game film”–and your competitors’ Systematically understand how your company is really behaving and performing–and how you really match up • Recognize the value of “small failures” Use small problems as a window on your system–and a signal of possible weaknesses elsewhere • Get beyond the numbers, to the reality Discover why too much formal analysis can actually hide your problems–and start leveraging the value of intuition • Become a true business “ethnographer” Observe your people in their natural setting–and recognize what they’re not telling you
Practicing Neurology: What You Need to Know, What You Need to Do - PDF
نویسندگان: خلاصه: This new edition, the latest volume from our Current Clinical Neurology™ series, takes readers through the process of treating neurological conditions from evaluation to emergencies. For each condition, the author provides basic facts, key definitions, step-by-step instructions for conducting a concise physical examination, neurologic signs to watch for, treatment strategies, and the prognosis.
1100 Words You Need to Know - Original PDF
نویسندگان: خلاصه: A Barron's bestseller for years, this book is better than ever in a brand new fourth edition. In addition to its standard vocabulary lists, this edition includes a new section called Panorama of Words. In this feature, each of the 1100 words appears in a sentence selected from among well known novels, plays, poems, and even newspaper editorials and TV broadcasts. The book is a vocabulary builder aimed directly at college-bound high school students, as well as college students who need extra vocabulary help. Students will find word lists with definitions, analogy exercises, entertaining word games, and fascinating words-in-context exercises.
Fearless Flash: Use Adobe InDesign CS5 and the Tools You Already Know to Create Engaging Web Documents - Original PDF
نویسندگان: خلاصه: InDesign CS5 opens the door to a new world: with the addition of exciting animation tools and deeper multimedia support. It's now a viable interactive authoring tool. Designers want to create engaging interactive content, but may resist making the transition from page layout to timeline-based thinking. But now it's much easier: InDesign CS5's new interactive features are intuitive and easy to learn. And once they've mastered those tools in the familiar world of InDesign, they'll find that Flash isn't scary after all. Designers already know how to add text, graphics, and geometric shapes to a page in InDesign, it's a short walk to adding interactive features. Before they know it, they're creating Flash content.
Creating Success from the Inside Out: Develop the Focus and Strategy to Uncover the Life You Want - Original PDF
نویسندگان: خلاصه: Creating Success from the Inside Out shares the inspiring and motivational story of Ephren Taylor, one of the world’s youngest-ever CEOs of a publicly traded company. A millionaire by the young age of sixteen, Taylor tells you what it takes to succeed in life by following your own path and refusing to be defeated. When you ignore the voices of negativity and follow our own true passions, there are no obstacles you can't overcome.
The Gospel of Food: Everything You Think You Know About Food Is Wrong - PDF
نویسندگان: خلاصه: Enjoy what you eat. From the author of the national bestseller The Culture of Fear comes a rallying cry to abandon food fads and myths for calmer and more pleasurable eating. For many Americans, eating is a religion. We worship at the temples of celebrity chefs. We raise our children to believe that certain foods are good and others are bad. We believe that if we eat the right foods, we will live longer, and if we eat in the right places, we will raise our social status. Yet what we believe to be true about food is, in fact, quite contradictory. Offering part exposé, part social com-mentary, sociologist Barry Glassner talks to chefs, food chemists, nutritionists, and restaurant critics about the way we eat. Helping us recognize the myths, half-truths, and guilt trips they promulgate, The Gospel of Food liberates us for greater joy at the table.
If You're an Egalitarian, How Come You're So Rich? - PDF
نویسندگان: خلاصه: This book is very much a waste of time in that the most of the book did not directly address the question posed by the title. It also went into a lot of autobiography and for someone who is interested in philosophy I find it a waste of time to learn about someone's boring life - and as a philosopher, if the most important thing you can say about your beleifs is that you have them because of your upbringing, then your beliefs are pretty worthless even if they are right and true. This guy is a communist egalitarian because his parents are communist egalitarians. Not very interesting and quite unphilosophical. This is not to say he didn't address the issue as a philospher should but that he put in too much stuff that a philosopher shouldn't. Now on to the essence of what he should have and did include:
YOU: The Owner's Manual, Updated and Expanded Edition: An Insider's Guide to the Body that Will Make You Healthier and Younger - Original PDF
نویسندگان: خلاصه: Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body. While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life. The flagship book of the YOU series, which spawned three subsequent New York Times bestsellers, has now been expanded and updated to make you understand your body even better—perhaps too well. YOU: The Owner's Manual, Updated and Expanded Edition challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you. In this update, the doctors have included a new chapter on the liver and pancreas, which will finally demystify the most exotic parts of our bodies; a new workout chapter that will finally get you moving; and nearly one hundred Q&As asked by you, the reader. It has also been updated throughout to give you up-to-the-minute know-how to not just understand what to do to keep fit, but also why and how. The book opens with a quiz, ''How Well Do You Know Your Body?,'' which sets the stage for the following chapters. After taking the quiz, you'll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs, including the heart, brain, lungs, immune system, bones, and sensory organs. Each chapter also contains common myths of the particular body part that the authors will debunk. Just as important, you'll get the facts and advice you need to keep your body running long and strong. You'll find out how diseases start and how they affect your body—as well as advice on how to prevent and beat conditions that threaten your quality of life. Complete with exercise tips, nutritional guidelines, simple lifestyle changes, and alternative approaches, YOU: The Owner's Manual, Updated and Expanded Edition gives you an easy, comprehensive, and life-changing how-to plan for fending off the gremlins of aging. To top it off, this new edition includes even more great-tasting and calorie-saving recipes as part of the Owner's Manual Diet—an eating plan that is designed with only one goal in mind: to help you live a younger life. Welcome to your body. Why don't you come on in and take a look around?
He's Just Not That Into You: The No-Excuses Truth to Understanding Guys - PDF
نویسندگان: خلاصه: A collective epiphany burst forth in the room, and for me in particular. All these years I’d been complaining about men and their mixed messages; now I saw they weren’t mixed messages at all. I was the one that was mixed up. Because the fact was, these men had simply not been that into me. Now, at first glance it seems that this should have been demoralizing to us, it should have sent us all into a tailspin. Yet the opposite was true. Knowledge is power, and more importantly, knowledge saves us time. I realized that from that day forward I would be spared hours and hours of waiting by the phone, hours and hours of obsessing with my girlfriends, hours and hours of just hoping his mixed messages really meant “I’m in love with you and want to be with you.” Greg reminded us that we were all beautiful, smart, funny women, and we shouldn’t be wasting our time figuring out why a guy isn’t calling us. As Greg put it, we shouldn’t waste the pretty. It’s hard. We’re taught that in life, we should try to look on the bright side, to be optimistic. Not in this case. In this case, look on the dark side. Assume rejection first. Assume you’re the rule, not the exception. It’s intoxicatingly liberating. But we also know it’s not an easy concept. Because this is what we do: We go out with someone, we get excited about them, and then they do something that mildly disappoints us. Then they keep doing a lot more things that disappoint us. Then we go into hyper-excuse mode for weeks or possibly months, because the last thing we want to think is that this great man that we are so excited about is in the process of turning into a creep. We try to come up with some explanation He’sJustNotThatIntoYou for why they’re behaving that way, any explanation, no matter how ridiculous, than the one explanation that’s the truth: He’s just not that into me. That’s why we’ve included questions from women taken from real situations. They represent the basic excuses we all use that keep us in situations far longer than we should be. So read, enjoy, and hopefully learn from other women’s confusion. And above all, if the guy you’re dating doesn’t seem to be completely into you, or you feel the need to start “figuring him out,” please consider the glorious thought that he might just not be that into you. And then free yourself to go find the one that is. Introduction by Greg So I’m sitting in the writers’ room at Sex and the City pondering my good fortune to be the only straight male on the predominantly female writing staff (actually I’m just eating a cookie), when the writers begin talking about guys they’re seeing. This is a common occurrence, as it is part of the writing process for a show that explores romantic relationships. It is endlessly fascinating. I know that sounds sarcastic, but I’m being for real.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.