محصولات
Marketing communications in tourism and hospitality : concepts, strategies and cases - Original PDF
Marketing communications in tourism and hospitality : concepts, strategies and cases - Original PDF
نویسندگان: Scott McCabe خلاصه: Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality ...
Research Methods for Leisure & Tourism: A Practical Guide - Original PDF
Research Methods for Leisure & Tourism: A Practical Guide - Original PDF
نویسندگان: A. J. Veal خلاصه: This best selling text offers a practical guide to the methodology and techniques of conducting research in Leisure and Tourism. Covering both qualitative and quantitative methods, this completely revised and updated third edition is essential reading for all students and leisure managers evaluating and planning the services they offer
Liechtenstein : princely moments - Original PDF
Liechtenstein : princely moments - Original PDF
نویسندگان: Princely Moments خلاصه: -
Asia - Tourism Pearls of the Silk Road - Original PDF
Asia - Tourism Pearls of the Silk Road - Original PDF
نویسندگان: Sheela Agarwal; Gareth Shaw خلاصه: Written by key experts, this book provides a critical assessment of the key management issues facing coastal tourism resorts globally. In doing so, it ...
Responsible Tourism: Critical Issues for Conservation and Development - Original PDF
Responsible Tourism: Critical Issues for Conservation and Development - Original PDF
نویسندگان: Anna Spenceley خلاصه: Description: Responsible Tourism presents a wide variety of valuable lessons learned in responsible tourism initiatives in Southern Africa that many tourism practitioners can use in their efforts to make the tourism sector work for the poor and for the environment. Dr Harsh Varma, Director, Development Assistance Department, World Tourism Organization (UNWTO) For those interested in how tourism can assist in the economic and social development of societies in need, Responsible Tourism effectively integrates scales and types of knowledge to present an informative, stimulating perspective. It will be on my bookshelf.
Urban tourism and urban change: Cities in a global economy - Original PDF
Urban tourism and urban change: Cities in a global economy - Original PDF
نویسندگان: Costas Spirou خلاصه: Urban Tourism and Urban Change: Cities in a Global Economy provides both a sociological / cultural analysis of change that has taken place in many of the world's cities. This focused treatment of urban tourism examines the implications of these changes for urban management and planning sense, for success and failure in metropolitan change. Uniquely suited for teaching purposes, Costas Spirou integrates numerous case studies of cities to illuminate the significant impact and promise of tourism on urban image and economic development
Forecasting Tourism Demand - Original PDF
Forecasting Tourism Demand - Original PDF
نویسندگان: Douglas Frechtling خلاصه: 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry.'Forecasting Tourism Demand' employs charts and tables to explain how to:* plan a forecasting project* analyse time series and other information* select the appropriate forecasting model* use the model for forecasting and evaluate its resultsIdeal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world. User-friendly guide to 13 methods of forecasting and selecting the one for youExamples from lodging, destination, airline and international tourism sectorsOver 40 case studies illustrating the application of techniques described in the book
The Discovery of Tourism Vol.13 - Original PDF
The Discovery of Tourism Vol.13 - Original PDF
نویسندگان: Stephen L. J. Smith خلاصه: The book will follow the precedent set by Dennison Nash's "Tourism Social Science Series" anthology, "The Study of Tourism". "The Discovery of Tourism", will present the personal histories of some of the world's leading tourism geographers, many of whom pioneered the field.
Tourism and Archaeological Heritage Management at Petra: Driver to Development Or Destruction? - Original PDF
Tourism and Archaeological Heritage Management at Petra: Driver to Development Or Destruction? - Original PDF
نویسندگان: Douglas C. Comer (auth.) خلاصه: Once visited only by the cognoscenti of the ancient world, over the last decade Petra has drawn almost a million visitors in some years. Petra burst into popular consciousness with the release of enormously popular motion picture Raiders of the Lost Ark in 1981. Moviegoers all over the world were introduced to some of the spectacular scenic wonders of Petra: the Siq, a narrow chasm with colorful, towering sandstone walls, and Al-Khazna, the exquisitely carved tomb for a Nabataean king. For centuries, the Nabataeans controlled the trade in precious commodities across the Arabian Peninsula, bring spices from Southeast Asia, incense from present-day Yemen, gold and ivory from Africa, and silk from the Far East across the Empty Quarter to ports on the western Mediterranean. In 1985, Petra was included on the list of World Heritage Sites. Since then, low cost jet travel and a fast highway from the capital city of Amman have made the site increasingly accessible. The Jordanian government has made attracting tourists to Jordan a top priority. For all of the attention that Petra has received, it is still surprisingly poorly understood. A widely accepted chronology of the city, even the dates of major tombs and monuments, has yet to be established. Even the mystery of why and how Arab nomads adopted a sedentary lifestyle and built a great city has yet to be fully explained. Will Petra’s popularity as a tourism destination overshadow the importance of addressing these questions, and, more importantly, will tourism damage the archaeological remains there in ways that make answers more difficult or even impossible to find?
Heritage Tourism in Southeast Asia - Original PDF
Heritage Tourism in Southeast Asia - Original PDF
نویسندگان: Michael Hitchcock, Victor T. King, Michael Parnwell خلاصه: First book to examine heritage tourism across the Southeast Asian region and from different disciplinary perspectives. Explores both cultural and natural ...

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