Handbook of Scales in Tourism and Hospitality Research
نویسندگان: Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu
خلاصه: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of demand and supply interactions in the field