موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
If You're so Brilliant how Come Your Brand Isn't Working?: The Essential Guide to Brand Management - PDF
نویسندگان: خلاصه: This book is not for advertising and design professionals. It is for all those involved with building and defining their own brand, for those who know that brand management is crucial, but don't know how to go about it.Good brand management is the route to getting the brand to work harder and to make its proper mark. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. Good brand and business managers must understand what a brand is, what it can do for them and how it supports the strategic goals of the business. Good brand managers must also direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. ''How Come Your Brand isn't Working?'' tackles this challenge head on. Peppered with fascinating real-life examples (good and bad), and a brand health checklist, any manager will benefit from Cheverton's pragmatic advice on positing, targeting and implementation.
Becoming a Conflict Competent Leader: How You and Your Organization Can Manage Conflict Effectively - PDF
نویسندگان: خلاصه: Becoming a Conflict Competent Leader combines research, conceptual models, practitioner experience, and stories that highlight the core conflict competencies. The book underscores the importance for leaders to develop the critical skills they need to help them, their colleagues, and their organizations deal more effectively with conflict and move their organizations forward.
Blind Spots: Achieve Success by Seeing What You Can't See - Original PDF
نویسندگان: خلاصه: Do you know why you're not getting a promotion, taking on new leadership roles, managing a team with top-notch effectiveness, or reaching your full potential in the workplace and in your personal relationships?Maybe it's what you don't see about yourself that's holding you back.
The Real Estate Entrepreneur: Everything You Need to Know to Grow Your Own Brokerage - PDF
نویسندگان: خلاصه: Make the transition from real estate agent to broker-owner and watch your income skyrocket!Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future.Perotti gives you informed, step-by-step discussions of: * The reasons new brokerages fail-and how to avoid making the same mistakes * Innovative ways to recruit and retain the best agents * Proven methods for identifying your marketing niche and increasing your market share * Techniques for structuring compensation plans that motivate without draining profits * Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketingFeaturing insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.
Mastering The Essentials of Sales: What You Need to Know to Close Every Sale - Original PDF
نویسندگان: خلاصه: This book takes you to the source of sales excellence: the fundamentals. A gold mine of practical wisdom for seasoned professionals and beginners alike, it helps you build a strong foundation in the basics from which to soar to dizzying new levels of professionalism and profitability.International sales guru Gerhard Gschwandtner draws upon his 30 years of experience and on the wisdom of legends from the worlds of business, sports, the military, science, and entertainment to deliver 51 concise essays that teach powerful success lessons.
Surviving a Corporate Crisis: 100 Things You Need to Know (Thorogood Reports) - PDF
نویسندگان: خلاصه: Setting out the basic principles of crisis management for all businesses, this treatise on how to handle a public relations crisis is suitable for CEOs, PR executives, and MBA students. Professionals are guided through the various stages of setting up a viable corporate crisis response and are provided with a series of key questions that every chief executive officer or managing director should ask and every corporate crisis manager should be able to answer. It not only covers remedial action after the event but offers expert advice on preparing every department and every key player of an organization so that, should a crisis occur, damage of every kind is limited as much as possible.
The Silk Road to Riches: How You Can Profit by Investing in Asia's Newfound Prosperity - PDF
نویسندگان: خلاصه: Though it might seem a no-brainer, this investment primer proves to be a careful study of current economic development in Asia that includes some surprising findings. The authors debunk current fears of Asian hegemony (which echo Americans' 1980s ''turning Japanese'' angst) and suggest shrewd investments. Among other compelling observations, Mostrous and company note the numerous obstacles both China and India face in becoming first-world economies. For one thing, neither society is consumer-based, as are the West and Japan. For China and India to be able to support a first world economy, their domestic consumption would need to radically increase. However, the authors sidestep the troubling question of whether the planet can support consumption of the magnitude China and India would bring the bear. Equally disturbing are the authors' assertions that the U.S. will have to drop security commitments to Japan, South Korea and Taiwan in order to embrace China, and that India will have to be recognized as a ''responsible nuclear power.'' Certainly, money is to be made in Asia's rise, namely in commodities like wheat and fertilizer, and in the burgeoning goods markets of developed economies, including processed foods and frozen meats. An excellent overview of projected Asian (and global) economic and geopolitical development, this book suggests far-sighted strategies for the clever investor.
Understanding money: How to make it work for you - Original PDF
نویسندگان: خلاصه: People often ask me, ''What is the secret to being good with money?'' The answer I give is that there are a few basic financial habits that can really make a difference. Understanding money really does pay off. Understanding money means understanding how much money you have and where it goes. It means being in a position to make the most of what you've got. And it means protecting what's yours.No matter who you are or what you earn, it’s easier than you think to take control of your money. This handbook can help you to understand money better. Obviously it can’t provide detailed advice, because that depends on your personal circumstances, but it does contain loads of information that can help you to make your money work harder for you.
Can't Take It With You: The Art of Making and Giving Money - PDF
نویسندگان: خلاصه: What an incredible story! What an incredible life! What an incredible contribution to society! What an incredible man! Certainly, Mr. Cullman can say he has "lived" his life and it's not over yet. This book is a must read for the up and coming entreprenuer, the social philanthropist and those sitting on thousands, millions and even billions they, nor their families or generations to come could ever spend. I salute Mr. Cullman for creating the path and not following a trail in his generosity, philosophy and business acumen.
You and Your Money: A No-Stress Guide to Becoming Financially Fit - PDF
نویسندگان: خلاصه: I heartily endorse this thoughtful set of ideas, as people wade through choices for achieving "financial" fitness by thinking and acting in smart ways, especially in today's environment of financial uncertainty. Dr. Vitt and Karen Murrell provided me with a roadmap, a guide that allowed me to select that which will be most helpful to me, as a consumer, and most importantly as an independent planner for tomorrow! If one is to find ways to save, invest, and diversify in today's markets, I highly recommend this book. My particular favorite section was the one that many people do not focus on! How does one plan for senior years? How does one deal with the reality of aging, while protecting assets and investing wisely after 55? Go straight to You and Your Money, and read on! As an aside, Dr. Vitt's book was the monthly selection for our Bodacious Book Group, and terrific discussion was generated from its contents! Happy Reading! Get financially fit! Miriam Etrisآیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.