موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Unleashing the Ideavirus - PDF
نویسندگان: خلاصه: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn’t want to hear it anymore from the traditional marketers. Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including: *Why ideas matter *Seven ways an ideavirus can help you *How to dramatically increase the chances your ideavirus will spread *The importance of sneezers *The thirteen questions ideavirus marketers want answered *Five ways to unleash and ideavirus
If You're Clueless About Accounting and Finance and Want to Know More - PDF
نویسندگان: خلاصه: This book translates the secret language of financial folks into plain English. Managing cash, preparing financial statements, dealing with inventory, and ratio analysis is all demystified in this book. Readers will get plenty of know-how that's lively, engaging, and snooze-free.
If You're Clueless About the Stock Market and Want to Know More - PDF
نویسندگان: خلاصه: Packed with user-friendly tips, charts, sidebars, pop quizzes, checklists and resources throughout, this guide helps stock market neophytes get their feet wet without drowning. Investment strategies for varying levels of risk tolerance are described, so that readers can start with the one best suited to them.
If You're Clueless About Selling and Want to Know More - PDF
نویسندگان: خلاصه: Seth Godin gives readers the lowdown on everything from getting contacts to asking the obligating questions. It provides hundreds of proven techniques from sales experts, and pinpoints some of the secrets of their success. The book is entertaining and accessible; the perfect tool for anyone who knows he's clueless--but is ready to learn.
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