Advertising, Promotion, and other aspects of Integrated Marketing Communications (10th Edition) - Original PDF
نویسندگان: J. Craig Andrews
خلاصه: Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E