محصولات
Advertising & Promotion w/ AdSim  (6th Edition)[2004] - Original PDF
Advertising & Promotion w/ AdSim (6th Edition)[2004] - Original PDF
نویسندگان: Belch, George E, Belch, Michael A خلاصه: Advertising & Promotion w/ AdSim 6th Edition by George E Belch (Author), Michael A Belch (Author)
Advertising : an integrated marketing communication perspective (4th edition)
Advertising : an integrated marketing communication perspective (4th edition)
نویسندگان: George E Belch; Michael A Belch; Gayle Kerr; Irene Powell; David Waller خلاصه: Advertising : an integrated marketing communication perspective (4th edition)
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) 11th Edition
Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) 11th Edition
نویسندگان: George E Belch, Michael A Belch خلاصه: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory

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