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Marketing Communications: touchpoints, sharing and disruption (8th Edition) - Original PDF
Marketing Communications: touchpoints, sharing and disruption (8th Edition) - Original PDF
نویسندگان: Chris Fill خلاصه:  The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice
Marketing 5th Edition
Marketing 5th Edition
نویسندگان: Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti خلاصه: How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society

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