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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need - PDF
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need - PDF
نویسندگان: Alan R. Andreasen خلاصه: Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Social Marketing in the 21st Century - Orginal Pdf
Social Marketing in the 21st Century - Orginal Pdf
نویسندگان: Alan R. Andreasen خلاصه: The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society

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