محصولات
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Original PDF
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Original PDF
نویسندگان: Michael Port خلاصه: Book Yourself Solid- now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid .
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work - Original PDF
Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work - Original PDF
نویسندگان: Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard خلاصه: In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Restaurant Basics: Why Guests Don't Come Back...and What You Can Do About It - PDF
Restaurant Basics: Why Guests Don't Come Back...and What You Can Do About It - PDF
نویسندگان: Bill Marvin خلاصه: An easy-to-read, comprehensive, commonsense look at restaurant service from the guest's point of view. Helps teach the details of good service, develop meaningful middle management training and establish definitive operating guidelines that enhance service. Explores the particular process by which customers form their opinions of restaurant service. Provides a competitive advantage for restaurant operators.
Blind Spots: Achieve Success by Seeing What You Can't See - Original PDF
Blind Spots: Achieve Success by Seeing What You Can't See - Original PDF
نویسندگان: Claudia Shelton خلاصه: Do you know why you're not getting a promotion, taking on new leadership roles, managing a team with top-notch effectiveness, or reaching your full potential in the workplace and in your personal relationships?Maybe it's what you don't see about yourself that's holding you back.
Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line - PDF
Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line - PDF
نویسندگان: John Sileo خلاصه: Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit , John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business. By interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach. Protect your net worth and bottom line using the 7 Mindsets of a Spy Accumulate Layers of Privacy Eliminate the Source Destroy Data Risk Lock Your Assets Evaluate the Offer Interrogate the Enemy Monitor the Signs In this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. Privacy Means Profit offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.
iPhone Fully Loaded (Iphone Fully Loaded: If You've Got It, You Can Iphone It) - PDF
iPhone Fully Loaded (Iphone Fully Loaded: If You've Got It, You Can Iphone It) - PDF
نویسندگان: Andy Ihnatko خلاصه: Get more out of-and onto-your iPhone than you ever thought possible The new, even more powerful iPhone enables you to carry almost everything you need right in your pocket. iPhone Fully Loaded, 3rd Edition shows you things about your iPhone that you never imagined. Written by Mac superstar and Chicago Sun Times technology columnist Andy Ihnatko, this irreverent and fun guide shows you how to put everything on your iPhone from old LPs, radio/TV shows, and movies to spreadsheets, presentations, and PC rescue files. It also covers all the latest applications as well as the basics like e-mail, music, and of course, making phone calls. Packed with the most tips and tricks found in any iPhone guide Shows how to upload Web pages, download TV shows, load Word, Excel, and Powerpoint documents on your iPhone, and back up files Covers using the new built-in video features, the search tool, the App Store, and all the newest applications Written in Andy Ihnatko's entertaining style and loaded with the unique ideas for which he is famous Applies to both Mac and Windows users Also covers the iPod touch iPhone Fully Loaded, 3rd Edition lets you take maximum advantage of every feature of your new iPhone.
Can't Take It With You: The Art of Making and Giving Money - PDF
Can't Take It With You: The Art of Making and Giving Money - PDF
نویسندگان: Lewis B. Cullman خلاصه: What an incredible story! What an incredible life! What an incredible contribution to society! What an incredible man! Certainly, Mr. Cullman can say he has "lived" his life and it's not over yet. This book is a must read for the up and coming entreprenuer, the social philanthropist and those sitting on thousands, millions and even billions they, nor their families or generations to come could ever spend. I salute Mr. Cullman for creating the path and not following a trail in his generosity, philosophy and business acumen.
The Hidden Art of Interviewing People: How to get them to tell you the truth - Original PDF
The Hidden Art of Interviewing People: How to get them to tell you the truth - Original PDF
نویسندگان: Neil McPhee, Roger Terry خلاصه: There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world. Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
Vegan on the Cheap: Great Recipes and Simple Strategies that Save You Time and Money - Original PDF
Vegan on the Cheap: Great Recipes and Simple Strategies that Save You Time and Money - Original PDF
نویسندگان: Robin Robertson خلاصه: I cant say enough about this book. Its got it all. I thought I was a pretty savvy mama when it came to stretching the dollar to feed my family but all that was thrown out the door when I switched to a vegan lifestyle. I thought no meal was complete without *expesive* faux meat. The meat alternatives alone were draining the food budget :( . All the information at the beginning of the book is soooooo useful. The Wheatballs are "amazing" (my meat loving husband says) and there are several recipies they are used in - in this book, super fast and easy to make. My littles (ages 5 and 3) also love making them. I recomend this book for anyone thinking of a vegan diet and for anyone who is just interested on how to save money in the kitchen.
Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business - Original PDF
Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business - Original PDF
نویسندگان: Jason Ryan Dorsey خلاصه: I recently read Y-Size Your Business - How Gen Y Employees Can Save You Money and Grow Your Business by Jason Ryan Dorsey. The Y generation comes after generation X and is often referred to as those being born between 1977 and 1992. That would put them between the ages of 17 and 32. They are also referred to as The Millennial Generation, being shaped heavily by the rapid growth of the Internet, cell phones, Twitter, blogs (I did not know I was shaping a generation)etc. The book has a number of practical ideas and suggestions on how to recruit, train and get the most out of Gen Y. One of the best chapters I liked was Day 1 is all important. The title says it all - basically make the first day a good one. Common sense (which often is not that common). We're now in a culture where we can expect to have four generations working in many businesses, often with different or unique values. I think it's critical for any manager or leader to understand some of these generational biases in order to run their company well. I loved the book, even though I don't like to categorize people and don't consider myself to be within a certain class of people (like boomers). Very early in the book, Jason handles this by saying "A generation is not a rigid box that every single person of a certain age will fit nearly inside. Rather I see generational identity as simply a clue -a big clue-about where to start to more effectively connect with, engage, and lead people of different ages. A clue-not a box." He talks about the Y-Generation having a feeling of entitlement, but places a lot of blame where it should be, on the parents. He says "I know how off-putting Gen Y's attitude can be, but before we condemn my generation as a bunch of spoiled brats (something that I find personally offensive and plan to tell my mom about) we should consider for a moment that entitlement is 100 percent a learned behavior. You are not born entitled. You have to be raised that way.." He talks about how Gen Y looks for fun and excitement in a job and tells the story of Coldstone Creamery, a 1400+ store ice cream franchise (with locations in 12 countries) who have repositioned their job interview as an audition. One thing I love about the Y generation is they're ease of use with technology and how they do Internet research and the use of techno gadgets comes so easily and naturally. The book did have a section that pointed out that the boomer generation was the generation of workaholics (this is one I'm in).

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