موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Lend Me Your Ears: All You Need to Know about Making Speeches and Presentations - PDF
نویسندگان: خلاصه: The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other...We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter.Topics Include:· How to win and hold the attention of audiences;· Using visual aids and PowerPoint more effectively;· Getting your message across and winning applause;· Inspiring audiences;· How to prepare quickly;· Fact and fiction about body language and non-verbal communication.
Punishment and Democracy: Three Strikes and You're Out in California (Studies in Crime and Public Policy X) - PDF
نویسندگان: خلاصه: The “Three strikes and you’re out” legislation adopted in Californiain 1994, was, at the same time, typical of recent American penalpolicy and decidedly unique. It is typical because of its orientation(long and mandatory terms of imprisonment), its devotion to sym-bolic gestures and slogans, and its willingness to displace discretionwith binding general commitments to particular punishments. TheCalifornia version was only 1 of 26 laws with that label passed in athree-year period during the 1990s, and the Three Strikes approachwas only 1 of many punitive reforms of the 1990s.What sets California’s law apart from the other Three Strikes lawsand every other penal law innovation of recent times is the extremityof its terms and the revolutionary nature of its ambitions. This statutewas drafted by outsiders to have the maximum possible impact oncriminal punishments. Whereas most penal laws are designed todeliver less drastic changes than they advertise—to bark louder thanthey bite—the California statute was designed to operate even morebroadly than its specialized title would suggest. It was a law de-signed to bite louder than it barked.The origin and impact of this legislation would have been an im-portant subject no matter which state had adopted it, but the settingfor the new law provided an even more compelling case for a majorstudy. The state of California is one of the largest criminal justice sys-tems in the free world. Its prisons and jails held almost a quarter of amillion inmates before the new law took effect. The California prisonsystem had grown more than fivefold in the 14 years prior to ThreeStrikes and already was larger than any prison system in the Westernworld. This was not only an extreme experiment but also one imple-mented in a very large and greatly expanded system.
Retire Worry-Free: Money-Smart Ways to Build the Next Egg You'll Need - PDF
نویسندگان: خلاصه: Retirement is closer than you think.The clock is ticking. Each day, retirement gets closer. And as guaranteed benefits like social security and Medicare are being threatened and our life expectancies are growing longer, workers like you have more to worry about than before when building a nest egg for retirement.In Retire Worry-Free: Money-Smart Ways to Build the Nest Egg You Need, the editors of Kiplinger’s Personal Finance magazine explain how to calculate how much you will need, how much you can count on from Social Security and pensions, and, finally, how to fill the gap. Whether you’ll need thousands or hundreds of thousands to retire and maintain your current lifestyle, Retire Worry-Free will teach you how to: •Get the most from your pension and 401(k) •Decide between traditional and Roth IRAs •Maximize tax-favored savings plans if you’re self-employed •Handle early-retirement offers and lump-sum distributions to avoid pension-payout traps •Protect your nest egg with the right amounts and types of insurancePacked full of charts and tips, Retire Worry-Free is a must-have resource for anyone planning for their retirement.
Wealth Building Journal: A Day by Day Journey to a Brighter Future, a Better You - PDF
نویسندگان: خلاصه: A personal and rewarding journey for building wealth and securityInspired by the Black Enterprise Declaration of Financial Empowerment and the highly praised wealth-building initiative that have sparked a renewed financial commitment among African Americans, Wealth Building Journal is a dynamic guide for taking your finances into your own hands and realizing your own version of the American dream. The editors of Black Enterprise magazine provide you with the steps and tools essential to making your aspirations come true, including strategies for becoming financially responsible, reducing debt, saving and investing, and leveraging your spending dollars. You'll not only design the life you and your family deserve, you'll see how your efforts can help build a healthier, more powerful, and more influential African-American community-one person at a time. The book offers you:* Motivational quotes from famous African Americans, such as Reginald F. Lewis, John H. Johnson, Muhammad Ali, and Maxine Waters* Daily affirmations/activities to help transform your thinking and embrace new resolutions* Eye-opening and illuminating anecdotes and success stories* The Declaration of Financial Empowerment, a self-empowerment tool for anyone committed to making changes to his/her lifestyleWhether you are struggling financially or are very well off-and regardless of your degree of knowledge or experience-Wealth Building Journal is your coach and companion as well as your personal call to arms for developing a solid and rewarding lifelong approach to money. Start today.
Corporate Longitude: What you need to know to navigate the knowledge economy - PDF
نویسندگان: خلاصه: "Edvinsson is the person who has done the most to uncover the hidden values of intellectual capital." Fortune Magazine "The human brain is the most powerful weapon on planet earth. Corporate Longitude gives everyone new access to how to maximize this power. Forget Technicolor, grey matter matters. " Kjell A Nordstrom and Jonas Ridderstrale, authors of Funky Business It is wise to have some idea of where you are going. In the knowledge economy it's equally important to be prepared to change direction at a moment's notice. In business, we too often know all about our latest financial position without having any idea of our real or potential position. Do you know where you're going in the knowledge economomy? Where do we register the resignation of a key person? Where do we register the loss of a key customer? or the success of a key project? The measures by which we all manage only give us half an understanding of where we are or where we're going.In 1675, King Charles II of England set up the Royal Observatory, tasked with finding a method of accurately determining longitude at sea. A similar challenge currently faces the business world. Modern corporations habitually calibrate along a single measure: a financial one. This is corporate latitude. The trouble is that it only gives part of the picture, only half of the co-ordinates required to know their precise location and to map out the route to their destination. Without a practicable method for measuring corporate longitude - a measurement for intellectual capital - companies are unable to locate their true position or chart a meaningful course. Intellectual capital is a combination of human capital - the brains, skills, insights and potential of those in an organisation - and structured capital - wrapped up in customers, processes, databases, brands and systems. It is the only meaningful way to gauge the potential energy of a company. Corporate Longitude provides a way to measure these intangibles as well as the financial facts, and to navigate accurately through the turbulent waters of business. With the rise of the knowldge economy, the search for corporate longitude is on. The the founding guru of intellectual capital knows where to find it, and here provdes a compass for the entrepreneurial knowledge leader. Find out how intelligent enterprising will set apart the new navigators of knowldge markets. "Our journey in Corporate Longitude has a number of important markers. The first is that I believe there is a new commercial reality -- knowledge economics -- which transforms the concept of value and of value creation. Intangibles, such as intelligence, brands, trust and networks, are the driving force of knowledge economics. The rise of knowledge economics highlights a mismatch between current financial reporting systems and intellectual assets -- these I see as akin to corporate latitude and corporate longitude. One without the other gets us nowhere." Leif Edvinsson
Ten Years Thinner: 6 Weeks to a Leaner, Younger-Looking You - PDF
نویسندگان: خلاصه: Ten Years Thinner presents Yale-educated medical doctor Christine Lydon’s highly innovative diet and exercise program, every element of which Dr. Lydon has designed to fundamentally change how the body deals with food—all with the goal of developing a body chemistry that favors a youthful, toned, flab-free physique. To simplify the dietary transition to a higher metabolism, Ten Years Thinner includes a meal plan and dozens of quick, easy recipes that take the guesswork out of eating for a fabulous physique. Ten Years Thinner’s fully illustrated work-out component, also specifically designed for sustainability, focuses on exercises that both maximize fat burning and combat the aging process—in less than 25 minutes a day.
Loving Him Without Losing You: How to Stop Disappearing and Start Being Yourself - PDF
نویسندگان: خلاصه: Are you a Disappearing Woman?"Beverly Engel has identified a widespread problem and provided women with wise guidelines for bursting through it. She writes with compassion and insight. If you think you are a Disappearing Woman, you will drink in this book as if it were a health-giving elixir. It is!"-Susan Page, author of How One of You Can Bring the Two of You Together and If I'm So Wonderful, Why Am I Still Single?"This remarkably helpful book offers new insights into why so many women surrender their individuality in relationships. Don't wait until your hair is on fire to read it."-Maxine Schnall, founder and Executive Director of Wives Self Help"A book of depth and power. I highly recommend it not only to women who lose themselves in their relationships with men but to the parents of adolescent girls who need to be taught how to view themselves as valuable beings separate from their relationships with men and boys."-Michael Gurian, author of The Good Son and A Fine Young ManDo you frequently find yourself putting your lover's needs ahead of your own? Do you tend to lose yourself in your romantic relationships? Have you ever neglected your career, your friends, or even your health while in the midst of a love affair?Now, in this landmark book, Beverly Engel examines the intricate reasons why so many women submerge themselves in their relationships with men-and offers a straightforward, empowering program that you can use to free yourself from the powerful grip of this all-too-common problem and rediscover yourself as a Woman of Substance.
The New Day Trader Advantage: Sane, Smart, and Stable - Finding the Daily Trades That Will Make You Rich - PDF
نویسندگان: خلاصه: Markets are abuzz over the rebirth of the day trader. Rather than manaically trading volatile stocks multiple times in a single day, active traders are now holding onto investments longer, relying more on planning and patience rather than fast reflexes. The New Day Trader Advantage features surefire techniques for profiting from this more measured, cunning method of active trading-techniques that will help busy professionals and individuals achieve their investing goals with minimum stress and maximum gain. Written by veteran investment advisor and MSN Money columnist Jon Markman, The New Day Trader Advantage offers successful strategies for discovering, tracking, buying and selling the strongest companies in the best sectors of any economy. This hands-on guide introduces each trading method with compelling, real-life examples that show how the techniques work-then dives into the details of the actual trade from start to finish. You'll learn how to: Profit on the popularity of a stock's sector, which accounts for up to 60% of its movement Know which stocks historically trade way up or way down in particular months of the year-or before or after their quarterly earnings reports Buy new IPOs from previously bankrupt companies and make a fortune Find information on new offerings and corporate spin-offs and effectively trade them in the first week, month, and year Use the author's proprietary stock-rating system to buy five to ten winning stocks a month for six-month holds Gain valuable insight by observing a stock's relationship to its ten-month moving average Recognize local, national, and global “ecosystems,” and determine where the greatest short-term value is being created Sell or sell short at the right time to capture maximum profits No other book offers the same depth of coverage and expert insight into short-term market forces. By learning how to profit at the right time in the right markets, you can gain The New Day Trader Advantage.
Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used - PDF
نویسندگان: خلاصه: “Don Sexton has managed to weld key ideas from marketing, economics, finance, and statistics to explain clearly how marketing drives the financial performance of a company. Furthermore, he has given us forward control through his Customer Value Added™ metric that allows us to predict a company’s future performance.” –JC Larreche, INSEAD Alfred H. Heineken Professor of Marketing, author of The Momentum Effect “Customer Value Added™ combines a discipline with an insightful approach to assessing and capturing the intrinsic value of business opportunities.” –Scott Fuson, Vice President, Specialty Chemicals and Global Executive Director Life Sciences, Dow Corning “Value Above Cost reminds us that superior financial performance must be at the heart of every decision and every action we take as business professionals. And in addition to bringing fresh insight and accompanying techniques, the Customer Value Added™ metric provides a formula with which to measure results and the tools to deliver on that responsibility.” –Mark Yolton, Senior Vice President, SAP Foreword by Bob Liodice President and CEO of the Association of National Advertisers A Breakthrough Approach to Managing and Measuring Customer Value–and Maximizing Financial Performance! • Establish rock-solid linkages among marketing, branding, and business performance • Use CVA® to structure your organization and develop winning strategies that maximize contribution • Contains practical tools and worksheets you can start using right now • Learn from the experiences contributed by senior executives from more than 30 leading organizations Want more revenue, contribution, and profits? Then start managing, measuring, and optimizing the most crucial driver: Customer Value Added (CVA®). In Value Above Cost, award-winning professor and top consultant Donald E. Sexton demonstrates why CVA® is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA®, Sexton demonstrates how to systematically and incontrovertibly link your company’s marketing and branding activities to business financial performance–and build a marketing accountability scoreboard that tracks your effectiveness every step of the way. Sexton draws on his experiences working with enterprises of all sizes, from startups to the Fortune 500, sharing powerful insights drawn from disciplines ranging from marketing and economics to finance and beyond. He illustrates these ideas with cases contributed by numerous successful managers. Along the way, he offers a complete blueprint for CVA® maximization: one that will be indispensable to CEOs, CMOs, CFOs, strategists, managers, and entrepreneurs alike.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.