موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Start with NO...The Negotiating Tools that the Pros Don't Want You to Know - PDF
نویسندگان: خلاصه: Think win-win is the best way to make the deal? Think again. It’s the worst possible way to get the best deal. This is the dirty little secret of corporate America.For years now, win-win has been the paradigm for business negotiation—the “fair” way for all concerned. But don’t believe it. Today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Have you ever heard someone on the other side of the table say, “Let’s team up on this, partner”? It all sounds so good, but these negotiators take their naive “partners” to the cleaners, deal after deal. Start with No shows you how they accomplish this. It shows you how such negotiations end up as win-lose. It exposes the scam for what it really is. And it guarantees that you’ll never be a victim again.Win-win plays to your emotions. It takes advantage of your instinct and desire to make the deal. Start with No teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can’t really control, and how to focus instead on the activities and behavior that you can and must control in order to negotiate with the pros.Start with No introduces a system of decision-based negotiation. Never again will you be out there on a wing and a prayer. Never again will you feel out of control. Never again will you compromise unnecessarily. Never again will you lose a negotiation.The best negotiators:* aren’t interested in “yes”—they prefer “no” * never, ever rush to close, but always let the other side feel comfortable and secure* are never needy; they take advantage of the other party’s neediness* create a “blank slate” to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations* always have a mission and purpose that guides their decisions* don’t send so much as an e-mail without an agenda for what they want to accomplish* know the four “budgets” for themselves and for the other side: time, energy, money, and emotion* never waste time with people who don’t really make the decisionStart with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. It is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.
What They Didn't Teach You in Graduate School: 199 Helpful Hints for Success in Your Academic Career - PDF
نویسندگان: خلاصه: * 199 tips for getting your PhD and surviving and thriving in your first years of teaching* Irreverent, but serious, guide to what higher education institutions are REALLY like* Illustrated with original cartoons to bring the hints to lifeJust landed your first faculty position? Close to getting your Ph.D., and planning a career in academe? Already in your first job? This insightful guide will help you achieve success. What will academic life be like? How do you discover its tacit rules? Develop the habits and networks needed for success? What issues will you encounter if you’re a person of color, or a woman? How is higher education changing? In 199 succinct, and often humorous but seriously practical hints, Paul Gray and David E. Drew share their combined experience of many years as faculty and (recovering) administrators to offer insider advice—the kind that’s rarely taught or even talked about in graduate school. For instance, Gray and Drew advise you on what you can do to become known in your field and also to be humble about your Ph.D. They also warn you of the danger points along the Ph.D. path, and the possible stumbling blocks with litigious students. Their hints can cover topics as lofty as quantitative and qualitative methods and as mundane—but still as important—as negotiating campus parking.For easy reference as you climb the academic ladder, the hints are divided into 15 short chapters and 4 appendices covering the stages and responsibilities of faculty life. As the authors state, “It is a good life and it is a lifestyle for which you even get paid”. These hints will help you both make a valuable contribution to, and get the most from, academe. And if you are really penurious, persuade a family member or friend to buy this book for you.
The New Day Trader Advantage: Sane, Smart, and Stable - Finding the Daily Trades That Will Make You Rich - PDF
نویسندگان: خلاصه: Markets are abuzz over the rebirth of the day trader. Rather than manaically trading volatile stocks multiple times in a single day, active traders are now holding onto investments longer, relying more on planning and patience rather than fast reflexes. The New Day Trader Advantage features surefire techniques for profiting from this more measured, cunning method of active trading-techniques that will help busy professionals and individuals achieve their investing goals with minimum stress and maximum gain. Written by veteran investment advisor and MSN Money columnist Jon Markman, The New Day Trader Advantage offers successful strategies for discovering, tracking, buying and selling the strongest companies in the best sectors of any economy. This hands-on guide introduces each trading method with compelling, real-life examples that show how the techniques work-then dives into the details of the actual trade from start to finish. You'll learn how to: Profit on the popularity of a stock's sector, which accounts for up to 60% of its movement Know which stocks historically trade way up or way down in particular months of the year-or before or after their quarterly earnings reports Buy new IPOs from previously bankrupt companies and make a fortune Find information on new offerings and corporate spin-offs and effectively trade them in the first week, month, and year Use the author's proprietary stock-rating system to buy five to ten winning stocks a month for six-month holds Gain valuable insight by observing a stock's relationship to its ten-month moving average Recognize local, national, and global “ecosystems,” and determine where the greatest short-term value is being created Sell or sell short at the right time to capture maximum profits No other book offers the same depth of coverage and expert insight into short-term market forces. By learning how to profit at the right time in the right markets, you can gain The New Day Trader Advantage.
Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life - PDF
نویسندگان: خلاصه: As seen on NBCTODAY Show, MSNBC Dayside with Chris Jansing, Live! With Regis and Kelly and in US News and World Report and the Chicago Tribune. Named one of Library Journal’s Best Business Books of 2010. TV’s newest personal finance star shows how to develop the mindset, discipline, and spirit to grow wealth on your own terms–without fear or anxiety, Farnoosh Torabi combines behavioral psychology with real attitude! Build a healthier relationship with money…map a plan based on what you care about…transform dreams into reality.
Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used - PDF
نویسندگان: خلاصه: “Don Sexton has managed to weld key ideas from marketing, economics, finance, and statistics to explain clearly how marketing drives the financial performance of a company. Furthermore, he has given us forward control through his Customer Value Added™ metric that allows us to predict a company’s future performance.” –JC Larreche, INSEAD Alfred H. Heineken Professor of Marketing, author of The Momentum Effect “Customer Value Added™ combines a discipline with an insightful approach to assessing and capturing the intrinsic value of business opportunities.” –Scott Fuson, Vice President, Specialty Chemicals and Global Executive Director Life Sciences, Dow Corning “Value Above Cost reminds us that superior financial performance must be at the heart of every decision and every action we take as business professionals. And in addition to bringing fresh insight and accompanying techniques, the Customer Value Added™ metric provides a formula with which to measure results and the tools to deliver on that responsibility.” –Mark Yolton, Senior Vice President, SAP Foreword by Bob Liodice President and CEO of the Association of National Advertisers A Breakthrough Approach to Managing and Measuring Customer Value–and Maximizing Financial Performance! • Establish rock-solid linkages among marketing, branding, and business performance • Use CVA® to structure your organization and develop winning strategies that maximize contribution • Contains practical tools and worksheets you can start using right now • Learn from the experiences contributed by senior executives from more than 30 leading organizations Want more revenue, contribution, and profits? Then start managing, measuring, and optimizing the most crucial driver: Customer Value Added (CVA®). In Value Above Cost, award-winning professor and top consultant Donald E. Sexton demonstrates why CVA® is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA®, Sexton demonstrates how to systematically and incontrovertibly link your company’s marketing and branding activities to business financial performance–and build a marketing accountability scoreboard that tracks your effectiveness every step of the way. Sexton draws on his experiences working with enterprises of all sizes, from startups to the Fortune 500, sharing powerful insights drawn from disciplines ranging from marketing and economics to finance and beyond. He illustrates these ideas with cases contributed by numerous successful managers. Along the way, he offers a complete blueprint for CVA® maximization: one that will be indispensable to CEOs, CMOs, CFOs, strategists, managers, and entrepreneurs alike.
It's Not You, It's Biology.: The Science of Love, Sex, and Relationships - PDF
نویسندگان: خلاصه: At last, here’s what you should’ve learned in high school biology! This paperback edition is an Everyman’s humorous look at the real differences—biological, historical, psychological—between men and women…with fun and provocative insight into what really drives behavior and interactions between men and women. Men talk about women to men. Women talk about men to women. Men and women talk to each other (or try to) about relationships. It’s Not You, It’s Biology provides insight, ammunition, snappy comebacks, and interesting cocktail party banter for everyone who ever wondered why we do what we do vis-a-vis the opposite sex. It’s Freakonomics for the Relationship-Challenged.
Selling Information: How You Can Create, Market and Sell Knowledge in Any Field - PDF
نویسندگان: خلاصه: If you are interested in selling information of ANY kind, this book is for you. Whether you're interested in selling books, ebooks, audios, videos, DVDs, seminars, teleseminars or even softwared, this is the book for you! Information marketing is fast becoming the hottest business of the 21st century. You can get a piece of the action! This book will show you the inside secrets to make a fortune creating, marketing and selling information regardless of the field you're in. You don't even have to be a subject matter expert yourself. No academic theory, no mumbo jumbo, just the straight scoop on how to do things right. The system you'll learn in this book is all you need to be a mega-success as an information marketer.
Say What You Mean and Mean What You Say!: Saving Your Child from a Troubled World - PDF
نویسندگان: خلاصه: Parents have it tough. Kids have it tough, too. And few people are in a better position to guide readers through these tough times than Judge Glenda Hatchett. As chief presiding judge of one of the largest juvenile court systems in the country, she gained a front-row perspective on the hot-button social issues of our time -- including drug and alcohol abuse, truancy, date rape, and school violence. As presiding judge on the hit television series Judge Hatchett, she continues to build bridges between parents and their lost, angry, and alienated teens. And, as a parent, she's turned her professional experiences to personal advantage, helping her own children navigate through some of the more difficult dilemmas facing young people today. Using her experiences as a judge and a parent, Judge Hatchett shares with readers seven simple strategies to becoming more involved in a child's life and maintaining a strong relationship. Including concrete examples and illuminating anecdotes, Judge Hatchett says what she means and means what she says in this essential guide to raising safe, smart, and successful children ... even in the tough times.
Now You Die (The Bullet Catchers) - PDF
نویسندگان: خلاصه: Former Bullet Catcher and lone wolf investigator Jack Culver is on a mission. Thirty years ago, an innocent woman was convicted of murder. Jack believes he's found the real killer -- but to take down one of the highest legal authorities in the land, he needs access. Serious access. Unfortunately, the one person he knows with that kind of power is his ex-boss and ex-lover, the woman who still haunts his dreams.Bullet Catchers owner Lucy Sharpe realizes she's being used for her connections, and she intends to use Jack Culver right back. She's determined to see justice served, even if that means partnering with the man who once found his way past her iron shields. This time, she'll be strong enough to avoid Jack's persuasive touch.But when passion flares, and they become the killer's target, Lucy and Jack don't just break some rules -- they shatter them. And that means risking everything: their jobs, their hearts...and their lives.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.