موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Check Your English Vocabulary for Law: All you need to improve your vocabulary (Check Your English Vocabulary series) - PDF
نویسندگان: خلاصه: Check Your English Vocabulary for Law is a workbook designed to help non-native English speakers improve their knowledge and understanding of core legal terminology. The workbook includes crosswords, puzzles and word games to test English vocabulary and a combination of self-study exercises and practical speaking activities mean that this book is ideal for both home- and classbased study.
The Good Non Retirement Guide 2009: Everything You Need to Know About Health, Property, Investment, Leisure, Work, Pensions and Tax - PDF
نویسندگان: خلاصه: "The Good Non Retirement Guide" is essential reading for anyone looking to make the most of their retirement. It combines invaluable advice on how you can plan for a secure future with suggestions for creative and fulfilling activities - whether you want to start a new business or just relax. There is vital information on: money - boosting your income, pensions, investments, tax, and financial advisors; work - looking for paid work, voluntary work and starting your own business; health - keeping fit, accident prevention, insurance, the NHS, and caring for elderly parents; home - moving house, improvements and repairs, security, insurance, and equity; and, wills - making a will, minimizing money worries, state benefits, and tax. With new material on 'skin' - spending the kids' inheritance, 'grey gappers' - people who take a year out at a later time in life - and a look at the impact of it and technology, the guide will help you to decide what you really want from your retirement. Packed with the latest information and hundreds of useful addresses, "The Good Non Retirement Guide" is a book you will refer to again and again, as you decide how best to plan for your future.
Dirty Little Secrets of the Record Business: Why So Much Music You Hear Sucks - Original PDF
نویسندگان: خلاصه: For more than two generations the music industry behaved as if they had us all by the short and curly. They controlled the source, the prices and the demand. Then all hell broke loose - and they are still running. It had been always easier and more profitable to promote untalented signers or groups bootstrapped together with a lot of image and little else than having to deal with really talented artists. Real artists last long enough to start making demands and if they are not met they can always take their talent elsewhere. In contrast, untalented posers are a dime a dozen. And are all willing to waste their lives for fame, maybe some drugs and some short-lived adoration (p.237). Promoting far lesser talents was never a problem as the music industry has always been hand-in-hand with most radio producers. Payola-and-plugola scandals never seem to go out of fashion, from the 1960's in California to some years ago with SONY-BMG in New York. Ever wondered why most radio stations play the same drivel over and over and ignore both indie groups and older songs? And how exactly did you think "hits" are made? Not ..."listeners' requests" I hope! (p.105) It was like the Cola Company controlling both our taste-buds and our thirst center - and then going on selling watered-down soft drinks for the price of a four-course meal. So, the geniuses running the music industry kept picking stars-to-be from the lazy-yet-ambitious crowd and paid them close to nothing ("sure, you bring in millions son, but all that money goes to production and promotion expenses, see. I hardly break even myself"). When their shooting stardom faded, they simply discarded them and moved on to the next star-system victim. It was a well-oiled machine. It made billions - just not for the people we thought it did (p.259). Then, in the early-90's a group of inventive Germans came up with the mp3 sound-compression and the sky fell in. Even with the first slow internet connections, downloading a song of quality comparable to that of a CD took about 10minutes. Sure, it was not exactly kosher but what was worse: downloading a song you could hear on the radio for free or asking half a day's wages for a CD that was not only half empty but it also contained only a single good song - the rest was known as filler? NAPSTER, GROKSTER, KAZAA and then torrents - there was simply no closing the flood-gates once they had burst open. So what did the music industry do? First thing they came up with was the "let's make our customers pay for the same music again and again" policy. They lobbied for (and, being a wealthy industry, of course got) draconian "intellectual property rights" that make any form of sharing or reselling illegal. The long arm of RIAA in effect, is run just like a shakedown (p.277). Now, try to imagine Chrysler getting second-hand car sales to be illegal only to enhance its own sales - would that make any (legal or moral) sense? They also discovered TV talent Shows. Enter the clowns - and make them run faster. Talent shows not only equate "success" with slave-labor contracts but they also provide the music industry with numerous fresh pools of semi-trained singers. No more need for the Milli-Vanillis of the world to lip-sing. Their new boys and girls may still be ephemeral but they can more or less sing by themselves. But it's a battle already lost. When an industry makes more money from suing its former customers than from selling its product (that becomes more irrelevant every day), you just know they are way past the point of no return. Intrigued? Well, this book tells the whole story with far more details and far juicer tidbits. The writer is a music industry insider and has no qualms backing his claims with a lot of inside information. It is an easy read and it even has a chapter on Amazon. A MUST READ FOR ANY MUSIC BUYER! (and any PC Gamer I am afraid, as the Gaming industry is following in exactly the same footsteps)
You Are Here: Exposing the Vital Link Between What We Do and What That Does to Our Planet - PDF
نویسندگان: خلاصه: In this groundbreaking book, the New York Times bestselling coauthor of The Green Book Thomas M. Kostigen reveals the vital missing link in today's environmental crisis: how we as individuals are connected to the most tenuous geography on the planet. Despite the recent prominence of ''green'' issues in the news, the direct relationship between our actions and the earth is too often ignored. But the seemingly insignificant things we do every day have the power to literally alter the landscape in the ongoing battle to resuscitate the planet. There are living narratives of climate change that reveal the consequences of our everyday actions. You Are Here allows us to both comprehend and care about what's happening in these encampments of ruin. Kostigen shows us what may well be a glimpse of our future in Linfen City, China, one of the most polluted places on the planet. From a garbage patch twice the size of Texas in the middle of the Pacific Ocean, to the melting arctic ice shelf, to the flood zone that is Mumbai, India, to the dwindling rainforests of the Amazon, You Are Here describes the environmental crisis in a way we can feel, see, and touch. Kostigen presents us with opportunities for change and shows us how to take action on the spot, wherever we are. Combining groundbreaking research and page-turning frontline reporting, Kostigen pulls back the curtain on the most pressing and provocative issues of the day and in so doing we see the earth and our place on it in a brand new light.
YOU: The Owner's Manual, Updated and Expanded Edition: An Insider's Guide to the Body that Will Make You Healthier and Younger - Original PDF
نویسندگان: خلاصه: Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body. While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life. The flagship book of the YOU series, which spawned three subsequent New York Times bestsellers, has now been expanded and updated to make you understand your body even better—perhaps too well. YOU: The Owner's Manual, Updated and Expanded Edition challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you. In this update, the doctors have included a new chapter on the liver and pancreas, which will finally demystify the most exotic parts of our bodies; a new workout chapter that will finally get you moving; and nearly one hundred Q&As asked by you, the reader. It has also been updated throughout to give you up-to-the-minute know-how to not just understand what to do to keep fit, but also why and how. The book opens with a quiz, ''How Well Do You Know Your Body?,'' which sets the stage for the following chapters. After taking the quiz, you'll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs, including the heart, brain, lungs, immune system, bones, and sensory organs. Each chapter also contains common myths of the particular body part that the authors will debunk. Just as important, you'll get the facts and advice you need to keep your body running long and strong. You'll find out how diseases start and how they affect your body—as well as advice on how to prevent and beat conditions that threaten your quality of life. Complete with exercise tips, nutritional guidelines, simple lifestyle changes, and alternative approaches, YOU: The Owner's Manual, Updated and Expanded Edition gives you an easy, comprehensive, and life-changing how-to plan for fending off the gremlins of aging. To top it off, this new edition includes even more great-tasting and calorie-saving recipes as part of the Owner's Manual Diet—an eating plan that is designed with only one goal in mind: to help you live a younger life. Welcome to your body. Why don't you come on in and take a look around?
You were born rich: Now you can discover and develop those riches - PDF
نویسندگان: خلاصه: Zig Ziglar may be the master motivator, Mark Victor Hansen of Chicken Soup For the Soul, the master storyteller; Anthony Robbins may be the guru of personal development, but Bob Proctor is the master thinker. When it comes to systematizing life, no one else can touch him. He is simply the best. Bob Proctor collects thoughts like Imelda Marcos used to collect shoes. He strings them together in exquisite arrays; one thought leading logically to the next until a whole method has been constructed. In this volume, You Were Born Rich, Bob Proctor has done it again, this time taking you step by step to the surprising discovery that success is not always reaching out for something that you don’t have but rather only reaching over and rearranging the pieces already there. I read with fascination as Bob carefully built his case and then found myself instantly applying his conclusions to ongoing projects and relationships. Therein lies the great value of this book. You can instantly apply the conclusions to your own life. It will begin to impact you long before you reach the last chapter.
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market - PDF
نویسندگان: خلاصه: David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on one of the most important subsets of the 15-34 year old consumer demographic: the highly coveted, yet incredibly elusive, college market. Marketing to the Campus Crowd has been universally hailed as the irrefutable ''bible'' for college marketers. Whether you're an experienced campus marketer or new to the field, this work represents the world's definitive resource for savvy marketers, advertisers, promoters, entrepreneurs, institutional buyers, designers, and other key decision-makers. If your responsibilities include the youth/young adult market, this book should be a permanent fixture on your desk. Learn how to maximize your on- and off-campus initiatives when targeting the elusive, yet highly desirable, campus crowd. This intelligent, witty book is essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes. Marketing to the Campus Crowd features: - Invaluable case studies across numerous industries and business models - Commentary on over 22 leading media and promotional channels - Key statistics & charts - Extensive advertising examples - Trending data (emerging trends and future predictions) - Unparalleled insights and strategic recommendations This ''must have'' book also takes a critical look at the pre- and post-college markets as well as gatekeepers, key influencers, and institutional buyers. Best in Classв„ў case studies have been provided by: American Express, American Management Association, America West, Car and Driver, Cingular Wireless, City of Philadelphia, The College Board, DaimlerChrysler, DeVito/ Verdi (eCampus.com), Domino's, Financial Times, General Motors, IBM, Ikea, Kaplan, Macy's, MasterCard, McCann-Erickson, McDonald's, NCAA, NestlГ©, New York University, Notre Dame, Penn State, Pepsi-Cola, U.S. Navy, University of Phoenix, Upromise, Vespa, Villanova University, Visa, Westinghouse, and more! Buy this book and see why the The Washington Post hails David Morrison, author of Marketing to the Campus Crowd , as the consummate marketing insider .
Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School - PDF
نویسندگان: خلاصه: In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail. In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed ''Good Money in Good English'' and asked ''Is Good English Worth 25 Cents to You?'' His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
The AdSense Code: What Google Never Told You About Making Money with AdSense - PDF
نویسندگان: خلاصه: Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ''crack'' The AdSense Code and unlock the secrets to making money online.
How to Raise All the Money You Need for Any Business: 101 Quick Ways to Acquire Money for Any Business Project in 30 Days or Less - PDF
نویسندگان: خلاصه: The biggest challenge faced by both Beginning and Experienced Wealth Builders is raising the money they need to start, buy, or expand their business activities. This guidebook shows these entrepreneurs how, and where, to get the money needed for their business moneymaking enterprises. Even if the Beginning Wealth Builder (BWB for short) or Experienced Wealth Builder (EWB), has poor credit, a history of bankruptcy, slow pays, or other financial troubles, this guidebook shows him/her how to get the loan, venture capital, public (or private) money, or grant they need. Since businesses vary widely in the amount of money needed, this book covers getting funding from just a few thousand dollars to multi-millions. Businesses covered range from the small mom-and-pop type activity to the successful firm having up to 500 employees. Either type of business can use the many hands-on directions given in this book.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.