موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused - PDF
نویسندگان: خلاصه: Ruthlessly focus on what's convenient for customers, not what's convenient for youNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.Get proven steps to REALLY put your customer at the center of what you doDistinguish your business from the competition by understanding the principle that good sales ARE good serviceAuthor received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches dailyIt's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
The Myths of Standardized Tests: Why They Don't Tell You What You Think They Do - PDF
نویسندگان: خلاصه: Pundits, politicians, and business leaders continually make claims for what standardized tests can do, and those claims go largely unchallenged because they are in line with popular assumptions about what these tests can do, what the scores mean, and the psychology of human motivation. But what most of what these opinion leaders say-and the public believes-about standardized testing just isn't so. However, few members of the general public, not even concerned parents, have the time or the background to keep up with the latest findings of testing experts, psychometricians, and researchers. That's where The Myths of Standardized Tests comes in. In simple, accessible language, Harris, Smith, and Harris spell out the assumptions underlying standardized tests and point out what's true about them and what's just plain mythical. But they not only debunk common assumptions; they propose better ways to judge the success of our schools. They also offer readers suggestions for ways they can help reduce the burden of tests on their children.Appendixes offer readers contact information and suggestions for actions they can take to become part of the solution to the problem of overusing and misusing standardized tests.
60 Seconds and You're Hired! - Original PDF
نویسندگان: خلاصه: Now fully revised and updated-the must-have guide to acing the interview and landing the dream job For the past decade, 60 Seconds & You're Hired! has helped thousands of job seekers get the perfect job by excelling at the crucial job interview. Now, in this new edition, America's top career coach Robin Ryan offers proven strategies to help readers take charge of the interview process and get the job they want. Brief, compact, and packed with useful tips, 60 Seconds & You're Hired! features: ? Unique techniques like "The 60 Second Sell" and "The 5-Point Agenda" ? More than 100 answers to tough interview questions ? Questions you should always ask ? 20 interview pitfalls to avoid ? Negotiation techniques that secure higher salaries ? And much more!
Brought to You By: Postwar Television Advertising and the American Dream - PDF
نویسندگان: خلاصه: 'If there was a book like "Brought to You By" when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business' - Jerry Della Femina, President, Jerry Della Femina & Partners. 'The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture' - John Gerzema, Managing Director, Fallon NYC. 'A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective' - Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan. 'Incredibly thought-provoking for anyone interested in the shaping of our commercial culture' - Megan Kent, Executive Director, Brand Planning, Bozell Worldwide. 'All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read' - Lary May, Professor of American Studies, University of Minnesota. 'This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities - the television commercial' - Mark R. Morris, Chairman, Bates North America. 'For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide' - John F. Sherry, Jr., Professor of Marketing, Northwestern University. 'Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers' - Benny Sommerfeld, Business Development Manager, Volvo Cars N.A. Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include "Pledging Allegiance: American Identity and the Bond Drive of World War II".
Until You - PDF
نویسندگان: خلاصه: Propped upon a mountain of satin pillows amid rumpled bed linens,Helene Devernay surveyed his bronzed, muscular torso with anappreciative smile as Stephen David Elliott Westmoreland, Earl ofLangford, Baron of Ellingwood, Fifth Viscount Hargrove, ViscountAshbourne, shrugged into the frilled shirt he'd tossed over the foot of thebed last night. "Are we still attending the theatre next week?" she asked.Stephen glanced at her in surprise as he picked up his neckcloth. "Ofcourse." Turning to the mirror above the fireplace, he met her gaze in itwhile he deftly wrapped the fine white silk into intricate folds around hisneck. "Why did you need to ask?""Because the Season begins next week, and Monica Fitzwaring is comingto town. I heard it from my dressmaker, who is also hers.""And?" he said, looking steadily at her in the mirror, his expressionbetraying not even a flicker of reaction.With a sigh, Helene rolled onto her side and leaned on an elbow, hertone regretful but frank. "And gossip has it that you're finally going to makeher the offer she and her father have been waiting for these three yearspast."
Attached: The New Science of Adult Attachment and How It Can Help You Find – and Keep – Love - PDF
نویسندگان: خلاصه: Is there a science to love? In this groundbreaking book, psychiatrist and neuroscientist Amir Levine and Rachel S. F. Heller reveal how an understanding of attachment theory-the most advanced relationship science in existence today-can help us find and sustain love. Attachment theory forms the basis for many bestselling books on the parent/child relationship, but there has yet to be an accessible guide to what this fascinating science has to tell us about adult romantic relationships-until now. Attachment theory owes its inception to British psychologist and psychoanalyst John Bowlby, who in the 1950s examined the tremendous impact that our early relationships with our parents or caregivers has on the people we become. Also central to attachment theory is the discovery that our need to be in a close relationship with one or more individuals is embedded in our genes. In Attached, Levine and Heller trace how these evolutionary influences continue to shape who we are in our relationships today. According to attachment theory, every person behaves in relationships in one of three distinct ways: *ANXIOUS people are often preoccupied with their relationships and tend to worry about their partner's ability to love them back. *AVOIDANT people equate intimacy with a loss of independence and constantly try to minimize closeness. *SECURE people feel comfortable with intimacy and are usually warm and loving. Attached guides readers in determining what attachment style they and their mate (or potential mates) follow. It also offers readers a wealth of advice on how to navigate their relationships more wisely given their attachment style and that of their partner. An insightful look at the science behind love, Attached offers readers a road map for building stronger, more fulfilling connections.Author(s): Amir Levine, Rachel Heller Publisher: Penguin Group USA, Year: 2010 ISBN: 1585428485,9781585428489
Make Your Money Work for You: How to Grow Your Investment Dollars - Original PDF
نویسندگان: خلاصه: We belong to the sandwich generation. Our children depend on us, as doour parents. For our children, we are seeing the price of a higher educationrising faster than the rate of inflation. For our parents, we are possiblylooking at hundreds of thousands of dollars in costs for treating majorillnesses they run the risk of contracting. The sandwich generation is beingchewed on at both ends.We are struggling to support ageing parents and pay university tuitionfees for our children. And this is probably the worst situation you can findyourself in — when you have to depend on others to support you in yourretirement years.In the future, you will either have enough money or you will not. If youdon’t, chances are that your neighbour living next door to you will. Peopleliving in Singapore and in Asia overall are getting wealthier and wealthier.In the year 2009, Singapore saw the highest growth in millionairehouseholds, up 35 per cent, followed by 33 per cent for Malaysia, 32 per centfor Slovakia, and 31 per cent for China (2010 Global Wealth Report by TheBoston Consulting Group). Singapore now has the highest concentration ofmillionaire households in the world. And Asia-Pacific, excluding Japan, isexpected to generate millionaires at nearly twice the global rate.It is horrible to retire when you don’t have enough money, and even worseif everyone around you has enough and you can’t even get by. That is whylearning how to invest is so important. For many people, it could make thedifference between a blissful retirement and a painful one.The investment environment has become very diverse in the last fewyears. We are seeing a rise in derivatives and currency trading by the public,commodity prices far outpacing stocks and bonds, hundreds of structuredproducts being made available at any one time and challenging marketconditions with inflation, lower real returns and a subprime crisis that istaking years to clean up. This is why for this third edition, we have added twoIntroductionnew chapters, revamped one chapter and expanded on previous chapters inthe hope of better describing what is out there.To succeed at investing, you need to keep two things in mind. First, youneed to keep abreast of what is happening in the investment markets. Onceyou are armed with the basic knowledge of investing (which we hope youwill gain from this book), knowing what is happening in the markets willbecome not only less strenuous but also an enjoyable pastime. Second,if you have never invested before, you need to take the plunge yourself.There is nothing like direct experience. Only when you handle your ownmoney will you be able to appreciate and understand fully the complexitiessurrounding the money markets. Finally, and most importantly, investingis your responsibility, not anyone else’s. It is neither the government’sresponsibility, nor that of your remisier or financial adviser’s.And when you do succeed, you will probably want to spare a thought forthe less fortunate. Social enterprise and socially responsible investing aretaking root in Singapore and around the world and not a moment too soonas income gaps around Asia have become particularly worrying. Singapore’sAmbassador, Tommy Koh, described “social inequity” as one of Asia’s threebiggest challenges, along with corruption and the environment.Despite headline hogging news about Asia’s booming economies, vastpockets of paralysing poverty remain. Dr. Ifzal Ali, Chief Economist of theAsian Development Bank, estimates that 42 per cent of Chinese live on theequivalent of less than $3 a day. In India, three-quarters of the population(more than 800 million people) survive each day on less than the cost of aStarbucks latte. All told, 60 per cent of all Asians still live in poverty.In the future, you will either have enough money or you will not. Thereare many exciting things you can do today to make sure that you will haveenough — and better still — be able then to spare time and money tohelp othe
“I clothed you in purple”: The Rabbinic king-parables of the third-century Roman Empire - Original PDF
نویسندگان: خلاصه: Abstract"I Clothed You in Purple"The Rabbinic King-Parables of the Third-Century Roman EmpireAlan AppelbaumMay 2007This is an analysis of comparisons the Rabbis made with kings, limited toRoman Palestine and to the ninety-year period beginning with the accession ofthe Emperor Septimius Severus in 193 C.E. and ending with the accession ofDiocletian. Based primarily on the original rabbinic texts, it also draws ontraditional Greek and Latin sources of imperial history and brings contemporarytheory to bear.A major part of the study re-examines current scholarly views aboutking-parables and finds them wanting - including the still prevalentpresupposition that "the king" is usually modeled on the emperor; the idea,recently renewed by Daniel Boyarin, that the Rabbis told the parables to makeTorah accessible to non-Rabbis; and, most important, the idea, championed byDavid Stern, that "the king," no matter what earthly ruler he is modeled on, isa stand-in for God. The study also supplements the ongoing work on king-parables being done by Clemens Thoma and his colleagues in Switzerland.As the study attends to the king-parables' form, structure, functions,settings and characters, it emphasizes the Rabbis' distinctive ideas about therelationship of humanity to God.Since the parables were produced by an intellectual elite in a countryoccupied by a world-empire, the study considers them as resistance literatureand explores what contemporary post-colonial theory and James C. Scott'swork concerning "hidden transcripts" may have to say about them.And since scholars of Roman history traditionally bemoan the paucity ofsources for the period, it poses the hypothesis that making comparisons to"kings" modeled on emperors or their representatives involves at least thinkingone knows something about them. The Rabbis' accounts of such "kings" notonly shed light on the attitudes of a group of literate citizens in a particulareastern province toward living, breathing emperors but also provideinformation about third-century imperial history, sometimes confirminggenerally accepted readings of traditional sources, sometimes supportingsources that have been regarded as questionable, and sometimes helping toresolve open issue
You Can't Lead With Your Feet On the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits - PDF
نویسندگان: خلاصه: You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style that keeps you entertained and leaves you with lasting wisdom.—MICHAEL V. DRAKE, MD, Chancellor, University of California, Irvine"The world of tourism, hospitality, and hotels has become a very global, complex, and diverse industry. No one knows this better than Ed Fuller. In this thoughtfully written text, Ed is speaking to business students, managers, and executives of all industries through his rich experience in the global hotel industry. We have found many great examples within these pages of how we can conduct business better, and I would suggest that they are not only relevant in the United States but throughout the world."—ANDREW H. FEINSTEIN, James A. Collins Distinguished Chair and Dean, The Collins College of Hospitality Management, Cal Poly Pomona"The World Travel & Tourism Council services six continents. Ed's book will empower you to apply many of the principles that we employ globally, whether it's in Denver, Dubai, or D?sseldorf. These principles will give you a competitive edge in your markets immediately."—JEAN-CLAUDE BAUMGARTEN, President, World Travel & Tourism Council"Ed Fuller's generous layers of personal experiences and his crisp narrative make his stern message easy to understand. Take my advice, read his book before you take another plane on a foreign business trip. It will change the way you behave."—GEOFFREY KENT, founder and Executive Chairman, Abercrombie & Kent"Let me tell you what Ed's book isn't: it's not a primer on how to shake hands or fold your napkin in another country. It's an incredibly rich insight into leadership through well-earned personal relationships and experiences that American business executives need to embrace to succeed in the global economy."—ROGER DOW, President and CEO, U.S. Travel Association"Ed's book gives the student, manager, and executive practical experience in dealing with unique situations, new relationships, and creative problem-solving approaches that are broadly applicable in the business world, no matter where you live or whom you deal with. The insights will prove valuable to your personal growth."—ANDY POLICANO, Dean, The Paul Merage School of Business, University of California, Irvine
Caregiver's Guide: Care for Yourself While You Care for Your Loved Ones - PDF
نویسندگان: خلاصه: Every year, 65 million people give care to their frail, ailing, or disabled loved ones. Whether caregiving begins with a crisis or builds gradually, spouses, adult children, parents with sick children, even children themselves who care for parents and grandparents can find themselves struggling to navigate the often-confusing medical world while neglecting their own health and well-being. How can caregivers care for themselves when they are consumed with tending to someone else? This indispensible guide offers the information, support, and resources needed to achieve this difficult balance. In addition to advice on maintaining one's own health and relieving stress, topics include medical terms and procedures, tips for doctor visits, ways to avoid mistakes in medicines, safety around the home, and the most common health problems. A list of resources and samples of important medical documents complete this essential manual.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.