موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Advances in Pharma Business Management and Research - Original PDF
نویسندگان: خلاصه: Currently, the pharmaceutical industry is facing rapid changes occurring e.g. as a result of biotechnology’s development, the raising importance of IT/Big data as well as new tailor-made gene therapies or the CRISPR/CAS technology. This chapter is based on the observation that the management and science in the pharmaceuticak industry is changing dramatically. The title of this book “Advances in Pharma Business Management and Research, Volume 1” reflects the diversity of the included studies and the goal to include and incorporate the different developments, trends, and challenges in the pharmaceutical industry. Thus, it comprises a number of interesting studies analyzing current challenges in the industry
Optical Character Recognition Systems for Different Languages with Soft Computing - Original PDF
نویسندگان: خلاصه: The book offers a comprehensive survey of soft-computing models for optical character recognition systems. The various techniques, including fuzzy and rough sets, artificial neural networks and genetic algorithms, are tested using real texts written in different languages, such as English, French, German, Latin, Hindi and Gujrati, which have been extracted by publicly available datasets. The simulation studies, which are reported in details here, show that soft-computing based modeling of OCR systems performs consistently better than traditional models. Mainly intended as state-of-the-art survey for postgraduates and researchers in pattern recognition, optical character recognition and soft computing, this book will be useful for professionals in computer vision and image processing alike, dealing with different issues related to optical character recognition.
Character Recognition - Original PDF
نویسندگان: خلاصه: . Introduction The advancements in pattern recognition has accelerated recently due to the many emerging applications which are not only challenging, but also computationally more demanding, such evident in Optical Character Recognition (OCR), Document Classification, Computer Vision, Data Mining, Shape Recognition, and Biometric Authentication, for instance. The area of OCR is becoming an integral part of document scanners, and is used in many applications such as postal processing, script recognition, banking, security (i.e. passport authentication) and language identification. The research in this area has been ongoing for over half a century and the outcomes have been astounding with successful recognition rates for printed characters exceeding 99%, with significant improvements in performance for handwritten cursive character recognition where recognition rates have exceeded the 90% mark. Nowadays, many organizations are depending on OCR systems to eliminate the human interactions for better performance and efficiency.
Travel and Tourism Public Relations: An Introductory Guide for Hospitality Managers - Original PDF
نویسندگان: خلاصه: The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities. * Provides a comprehensive how-to guide for travel & tourism PR practitioners to increase profits and enhance the visibility and image of their company or client* Introduces the key domestic/international media and audiences that PR pros in travel & tourism need to target, plus what the best PR tools are to use -- including crisis communication -- along with case studies * Addresses the unique communication challenges in each major industry sector as faced by travel & tourism PR professionals through perspectives from industry experts * Features a dozen sidebar contributions by some of the industry's top PR experts and media stars* Advises industry employers about the value of PR, what it is and is not, and suggests ways to identify PR talent
Franchising Hospitality Services (Hospitality, Leisure and Tourism) - Original PDF
نویسندگان: خلاصه: 'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others. an insight into the national and international activities of franchise operations within the hospitality service sector and the business dynamics associated with franchising in this contextidentifies examples of best practice from the point of view of both franchiser and franchiseea holistic understanding of all issues involved by showing them in a real life context
Tourism and Sustainability: New Tourism in the Third World - Original PDF
نویسندگان: خلاصه: Increasingly, advocates of tourism argue that tourism growth offers a means for Third World countries to escape the confines of 'underdevelopment' and that new forms of tourism in particular allow this transition to be achieved sustainably and equitably. Building upon this fundamental precept, this book explores and challenges the notions of sustainability, globalization and development, and their relationship to contemporary tourism in the Third World.Adopting a broad geographical and conceptual perspective, the authors contend that a clear understanding of the tourism process and its relationship to development can only be achieved by an interdisciplinary approach, touching on environmentalism, sociocultural studies, human geography, economics and development studies. In the first part of the book, the emergence of the concepts of sustainability, globalization and development, and their application to contemporary tourism are critically examined, whilst the second part of the book explores a number of critical themes. Developing the relationship between topics, from tourists and their relationships with new social movements to the impact of tourism policies adopted by national governments, this book examines a number of alternatives for the development of tourism in the Third World to progress.
Feminist New Materialisms, Sport and Fitness: A Lively Entanglement - Original PDF
نویسندگان: خلاصه: This book offers the first critical examination of the contributions of feminist new materialist thought to the study of sport, fitness, and physical culture. Bringing feminist new materialist theory into a lively dialogue with sport studies, it highlights the possibilities and challenges of engaging with posthumanist and new materialist theories. With empirical examples and pedagogical offerings woven throughout, the book makes complex new materialist concepts and theories highly accessible. It vividly illustrates sporting matter as lively, vital, and agentic. Engaging specifically with the methodological, theoretical, ethical and political challenges of feminist new materialisms, it elaborates understandings of moving bodies and their entanglements with human, non-human, technological, biological, cultural, and environmental forces in contemporary society. This book extends humanist, representationalist, and discursive approaches that have characterized the landscape of critical research on active bodies, and invites new imaginings and articulations for sport and moving bodies in uncertain times and unknown futures.
Groupthink in Science - Original PDF
نویسندگان: خلاصه: Discusses one of the hottest topics in science today: biased and problematic practices within the scientific research and group processes Challenges the widespread notion that science is invariably a benevolent, benign process Offers an understanding of scientific enterprise, in practice as opposed to in theory, as a cultural system designed to produce factual knowledge
Enjoying Research in Counselling and Psychotherapy - Original PDF
نویسندگان: خلاصه: Provides an accessible guide to conducting research for students and practicing therapists Covers a range of qualitative, quantitative, pluralistic and mixed methods approaches Introduces practical research skills and links them to self-awareness and critical reflection Illustrates practical guidance with case studies and personal experiences of conducting research
Violence Against LGBTQ+ Persons - Original PDF
نویسندگان: خلاصه: Combines a scientist-practitioner-advocate model with elements of the transformative justice tradition to educate mental health providers on how to meet the needs of diverse LGBTQ+ survivors of interpersonal and structural violence Discusses the prevalence, seriousness, and dynamics of interpersonal violence for specific subpopulations of the LGBTQ+ communities Explores models of anti-discrimination training, professional development, and supervision to promote competent and respectful treatment of LGBTQ+ survivors Explores the effects of and provides intervention recommendations for internalized homophobia and transphobia within counselors and clients that affect treatment outcomeآیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.