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Blueprint for Your Library Marketing Plan: A Guide to Help You Survive And Thrive - PDF
Blueprint for Your Library Marketing Plan: A Guide to Help You Survive And Thrive - PDF
نویسندگان: Patricia H. Fisher, Marseille M. Pride, Ellen G. Miller خلاصه: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start?Drawing on the authors many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst. * Lay the groundwork through strategic planning and data collection * Write the plan, including targeting the market, defining services, setting goals, and taking action to promote the library * Use marketing planning to create and position new and existing services and programs * Implement and track the plan then evaluate resultsReproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.
10 Things You Need To Know Before You See The Doctor: A Physician's Advice From More Than 40 Years Of Practicing Medicine - PDF
10 Things You Need To Know Before You See The Doctor: A Physician's Advice From More Than 40 Years Of Practicing Medicine - PDF
نویسندگان: Sheldon, M.D. Lipshutz خلاصه: Takes consumers behind the scenes of hospitals and doctors? offices to understand how and why medicine works the way that it does. HMOs. PPOs. Indemnity insurance. Medicare. Second opinions. You hear these terms. You know you’re supposed to understand what they mean ... and use them when you need medical care. But most people have a hard time applying what they know when they or their family members are in an emergency room or doctor's office. This book gives clear tools for making good decisions when you see a doctor and have to sort through many options. People who read this book will be able to ask the right questions of health care providers: * demand the best medical care * be smart and aggressive consumers * with real-life medical stories and hospital experiences that will instruct - and amaze
A Guide to Elder Planning: Everything You Need to Know to Protect Yourself Legally and Financially (Financial Times Prentice Hall Books) - PDF
A Guide to Elder Planning: Everything You Need to Know to Protect Yourself Legally and Financially (Financial Times Prentice Hall Books) - PDF
نویسندگان: Steve Weisman خلاصه: Let's face it... in today's world, senior citizens and their families face more complicated financial, legal and personal planning decisions than ever before--and making the wrong decisions can be catastrophic. In this book, Steven J.J. Weisman, renowned estate planning attorney and host of the nationally syndicated radio show "A Touch of Grey," offers you practical, simple guidance on every one of these issues. Written with simplicity and humor, Elder Planning uncovers strategies and loopholes for retirement, health care, long-term care, asset protection, investments, taxes, social security, housing, Medicare/Medicaid, estate planning, substitute decision, and more. This book is easy to read and easy to use, making it the indispensable resource for anyone needing to protect themselves, their parents and their heirs.
It's Magic, You Dope - PDF
It's Magic, You Dope - PDF
نویسندگان: Jack Sharkey خلاصه: CHAPTER 1IT was the same two guys. I spotted them standing down at the end of the dark street, just beyond thecone of light cast by the street lamp. They were pretending to be neighborhood people, carrying on acasual conversation on the corner, but I knew they were the same guys I'd seen standing outside thelibrary when I'd left it a half hour before, in downtown Chicago.I was quite curious, but lacked the nerve to approach them and ask what they wanted. They might wantmy wallet and watch, and then where'd I be? So I just slammed the door of my sedan, and started up thewalk toward Susan's house, pretending I hadn't noticed them. I wished there were more people out ontheir porches, but the autumn evenings had been turning colder, and hardly anyone came out.I rang the bell of the two-story bungalow where Susan lived with her folks, and was reassured to hearthe sound of footsteps coming to answer the chimes. Mrs. Baker, Susan's mother, opened the door."Hello, Al,” she said. “Susan'll be down in a minute. Here, let me take your hat.” She rambled throughsome more mother-greeting-suitor talk, and I finally wound up in the living room, sitting in the centerof the sofa, alone, while Mr. Baker, Susan's father, puffed at his pipe and tried to engage me in lightconversation on the subject of burglary. Garvey Baker was the night-watchman at the Marshall Field'sstore up near Lake Street in Oak Park. He was usually about to go out to work about the time I showedup to see Susan. It helped.As long as we were on the subject of crime, I mentioned those two guys who seemed to have followedme from the Loop. Mr. Baker laughed. “You've been reading too many mystery books,” he said with aninfuriatingly paternal smile."Yes, sir,” I said, anxiously awaiting the moment when he would lift his gold watch from his vestpocket, say, “Well, better get down to the store before the thieves strip it bare,” and go. Mrs. Bakercame in with a tray."Thought you might like some cookies and lemonade,” she explained, setting the tray down on theendtable beside the sofa. I thanked her, and she laughed and went out into the kitchen again."Well,” said Garvey Baker, getting ponderously to his feet, and glancing at that gold watch. “I betterget on up to the store before the thieves strip it bare.” I was glad to hear the front door close behindhim. Then a light patter of feet on the hall stairs announced the arrival of Miss Susan Baker, and Ijumped gratefully to my feet...."Al,” she smiled, coming across the room to me, her hands outstretched to lightly grip mine."Hi, Susan,” I said, taking hold of her fingertips for that brief moment before she'd deftly tug them free."Do you like my dress?” she said, pirouetting. “Pop got it at his discount. Isn't it adorable?"I said it was, and she sat beside me on the sofa. Perhaps “beside” is too strong. It was a three-seater; sheand I filled the one and three cushions."Your mother made lemonade for us,” I said. “Here it is, on the tray.""Oh, how nice!” said Susan, her eyes dancing. “Wasn't that nice of Mom, Al?"I said it was, and we sat a while longer. Then, getting up a little courage, I turned to her and said,“Would you like some?""Oh, please,” said Susan, brightly.I arose and poured out two glasses of lemonade, gave one to her, and sat back with the other, on thetwo-cushion.
Hidden Power: What You Need to Know to Save Our Democracy (Bk Currents) - PDF
Hidden Power: What You Need to Know to Save Our Democracy (Bk Currents) - PDF
نویسندگان: Charles Derber خلاصه: America has been run as a corporate regime for several years -- a merger of big business and government that makes profits more important than human rights and erodes the democratic tradition. Costly wars abroad, a national debt that grows exponentially year after year, and the inability to deliver stable work and essential social services are undermining the legitimacy of the regime -- opening the door to a new period of regime change. Today, new grass roots progressive movements are mobilizing, becoming a catalyst for change. In "Hidden Power, author Charles Derber shows how these movements can transform the political landscape, breaking the Democratic party out of its corporate shell and moving it toward a new unifying vision of how to create real democracy in a world run by big money.
Were You Raised by Wolves?: Clues to the Mysteries of Adulthood - PDF
Were You Raised by Wolves?: Clues to the Mysteries of Adulthood - PDF
نویسندگان: Christie Mellor خلاصه: It used to be that young people were let loose upon a grateful world with a modicum of social skill and the basic know-how to run a household. But such fundamental competence at the tasks of life seems to be rarer every day. How did we get to this pass? Should Mum not have done your homework? Should Dad have made Tiffany take that summer job instead of paying for her round the world trip? Perhaps. But what we really want to know is, what can we do about it? Why are so-called adults often unable to make their beds and clean up their own kitchens? They may even have jobs and apartments but why are they still relying on their doting parents to manage major details of their lives for them?In "Raised by Wolves", Christie Mellor lovingly offers a handbook full of advice and gentle verbal spankings that will send them off into the real world. She explains how to RSVP, clean a bathroom, behave in a restaurant, be a good party guest, and much, much more. It presents the things every adult needs to know in order to get through life without alienating every person they meet. This hilarious compendium includes information in a wealth of categories, including: how to poach a chicken (and what to do with it when you're done); how to make the perfect martini; 25 amazing uses for baking soda; how not to annoy your friends when you break up with your boyfriend; 10 common work situations, what you think they mean, and what they really mean; and, how to go a day without spending any money (and why you should, once in a while). Mellor's trademark arch, witty style makes even the most pointed advice palatable. If only we'd all had a book like this when we were young!
More How Your Horse Wants You to Ride: Advanced Basics, The Fun Begins (Howell Equestrian Library) - PDF
More How Your Horse Wants You to Ride: Advanced Basics, The Fun Begins (Howell Equestrian Library) - PDF
نویسندگان: Gincy Self Bucklin خلاصه: Techniques to help riders fine-tune their communication and riding skills This follow-up to How Your Horse Wants You to Ride helps intermediate to advanced riders improve their communication with their mounts and polish their overall riding skills. Readers get a complete tutorial–much of which can be found nowhere else–on taking their riding skills to the next level.
Studying Engineering at University: Everything You Need to Know - PDF
Studying Engineering at University: Everything You Need to Know - PDF
نویسندگان: Clare Rhoden, Christine Tursky Gordon خلاصه: Engineering is not a subject studied in secondary schools, and unless students have relatives 'in the business', many students who undertake engineering courses are not really sure what to expect. Studying Engineering at University focuses on making the transition from school to uni as painless as possible. The book provides real life examples of how engineers go about things and gives practical tips for approaching engineering study tasks such as problem solving. The book's approach means that students from a wide diversity of backgrounds will find helpful suggestions on all aspects of study, from preparing for tutorials, to learning how to do technical writing, to studying for exams.
How to Get Anything You Want - PDF
How to Get Anything You Want - PDF
نویسندگان: Nido R Qubein خلاصه: Nido Qubein is president of High Point University and chairman offour companies including Great Harvest Bread Co. (250 stores in 40states and Canada).He serves on the boards of several national organizations includingBB&T Corporation (the 9th largest financial institution in the U.S.with $110 billion in assets), YMCA’s of the USA (national board ofover 2,600 YMCA’s), the National Speakers Association Foundation(which he founded in 1983), and the Qubein Foundation (which hasawarded more than $3 million to deserving college students).He has been the recipient of many honors, including the HoratioAlger Award for Distinguished Americans, the Order of the LongLeaf Pine (North Carolina’s highest civic award), a Doctor of Lawsdegree, the Ellis Island Medal of Honor, The Cavett (known as theOscar of the speaking profession), Toastmasters InternationalGolden Gavel, the Sales and Marketing International Hall of Fame,Citizen of the Year and Philanthropist of the Year in High Point,North Carolina, where he resides.He is in great demand as a speaker at conventions, sales meet-ings, and executive conferences internationally. His books and audio/visual learning programs are translated in a dozen languages. Youmay reach him at: nqubein@highpoint.edu.
It's Not All in Your Head: How Worrying about Your Health Could Be Making You Sick--and What You Can Do about It - PDF
It's Not All in Your Head: How Worrying about Your Health Could Be Making You Sick--and What You Can Do about It - PDF
نویسندگان: Gordon J. G. Asmundson PhD, Steven Taylor Phd خلاصه: Where do you go for help when no one believes you're really sick? The doctors can’t explain your symptoms, but you know there’s something wrong because you can sense it in your body. Living with the specter of an unresolved health issue isn't just painful, it's isolating. The preoccupation and stress it causes can disrupt your career or interfere with personal relationships. If you continually experience symptoms of illness, or worry a lot about disease, you may be suffering from health anxiety--a condition that can produce physical effects of its own, including muscle tension, nausea, and a quickened heart rate. In this compassionate and empowering book, noted psychologists Gordon J. G. Asmundson and Steven Taylor provide simple and accurate self-tests designed to help you understand health anxiety and the role it might be playing in how you feel. Concrete examples and helpful exercises show you how to change thought and behavior patterns that contribute to the aches, pains, and anxiety you're experiencing. The authors also explain how to involve friends and family--and when to seek professional help--as you learn to stay well without worry. (20100301)

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