موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition - Original PDF
نویسندگان: خلاصه: The Importance of FirstAlthough the concept of first or last may sound unfair anddifficult to accept for some, in the real world—regardlessof your business or career—first place is the only place thatmatters. It’s a position that allows you to weather all storms,gets you extra attention, and has the competition chasingyou—rather than the other way around. But let’s face it: ifyou didn’t compromise on any point, you would certainlyrather the position of first than any other, right? Given thechoice between first and any other position, we all knowwhat’s preferable.Unlike systems or cultures where everyone getsrewarded for just participating and regardless of theirefforts, abilities, or even the score—the only positionthat ultimately makes sense in business—and the onethat earns the greatest rewards—is, of course, first. If youaren’t in the dominant position in your market, then youare at risk. When economies are abound with business, thecompany in first position continues to gain customers andexpand its size and presence while the weaker players ekeout increasingly smaller gains, helped along solely by thevi INTRODUCTIONrich nature of the market. However, when these profitabletimes wane, the dominant company benefits from its first-place position and grabs market share away from all theother contenders while those in every other position paythe price.Merriam-Webster’s defines the word first as “pre-ceding all others in time, order, or importance.” Beingfirst to the market is not as important as being numberone in your category; you don’t necessarily have to bethe company introducing a product to be the best choicein the buyer’s mind. Order and importance are muchmore vital here than time. There is also a big differencebetween being first and third in Google search results, asevidenced by companies like first-place Intel and second-place Advanced Micro. As of December 2009, Intel hadearned $32.7 billion in revenue and had $13 billion incash, whereas Advanced Micro had $4.92 billion in rev-enues and $2.5 billion in cash. And consider the competi-tion between Barack Obama and John McCain. Only afew points separated a name that has made history. Again,Barack was not first to the market; he actually came 30years after his opponent and had much less experience.Yet he managed to win not just the number one spot, butthe most powerful position in the world.So quit compromising and being “reasonable.” Let’sget you fighting—every minute of every day—for thenumber one spot in your business. You want to be on topwhen the market is great and take market share when itis not.
Building Organizational Memories: Will You Know What You Knew? (Premier Reference Source) - Original PDF
نویسندگان: خلاصه: Much has been written about how organizations create and exchange knowledge to achieve a competitiveadvantage. To date most researchers have concentrated on the present and how organizational leadersmay use knowledge to create value today. This book builds on the many great works in the knowledgemanagement domain; however, it is unique in that the focus will be on what leaders should be doingnow (or soon) to ensure the next generation of organizational leaders know what they knew.The following is a real-world example of why this area of research is important; there are many morereasons articulated in the pages ahead. During an interview on CBS News on September 11, 2006, NewYork Fire Department Deputy Fire Chief John Norman described the unfathomable loss of life of theDepartment’s Special Operations Command five years earlier. On that tragic day, September 11, 2001,Special Operations Command lost 95 men – totaling 1600 years of experience. This is simply unimagi-nable when one considers this specialized unit pioneered techniques for urban rescue and terrorist at-tacks. Surely, it would be impossible to reconstitute the unique and vital knowledge of these brave men.Au contraire, Norman’s team proved that they had plans in place to quickly rebuild their team and onceagain become the best in world. Five years later the knowledge loss was virtually unnoticeable as theteam responded to 50 calls (Pitts, 2006).This story is not meant to demean the heartbreaking loss of very brave men, but rather it is to com-memorate the outstanding leadership, courage, and culture of a team that would not give up. Fortunately,most organizations do not have to suffer the tragic loss that Norman described, but perhaps we can learnfrom their tragedy. Virtually all organizations must deal with organizational memory loss to varyingdegrees. Could your organization rebuild from such devastation?Regrettably, organizational memory loss is not new, consider:One horrible day 1,600 years ago, the wisdom of many centuries went up in flames. The great libraryin Alexandria burned down, a catastrophe at the time and a symbol for all ages of the vulnerability ofhuman knowledge. The tragedy forced scholars to grope to reconstruct a grand literature and sciencethat once lay neatly cataloged in scrolls. (E. Linden, 1991)The message is clear; organizations must develop a strategy to maintain the intellectual capital thatmakes them unique. To be sure, most organizations cannot capture all of their tacit and explicit knowl-edge; however, that is not necessary and perhaps not even desirable. Rather organizational leaders mustput in place the tools and techniques to ensure that mission critical knowledge is maintained for thenext generation
You've Got To Be Kidding!: How Jokes Can Help You Think - Original PDF
نویسندگان: خلاصه: This book came about through a happy confluence of seemingly unrelated events. One of us, a psychologist, was writing a book on humor, and stum- bled onto Ted Cohen’s Jokes: Philosophical Thoughts on Joking Matters (1999). He told the other, a philosopher, about the book, and this led both to begin thinking about collaborating on a book on humor. Our initial idea was to write a book in psychology, one that would combine humor, cogni- tive therapy, and philosophy. Then, however, the fact that the philosopher was teaching undergraduate courses in logic and critical thinking led us to think that a philosophy book would be more useful. This idea was exciting to the psychologist because he thought it would be nice to contribute to a philosophy book. It was also daunting because, although he had been an undergraduate philosophy major, this was many years ago, and he had forgotten much of what he had learned in logic courses. Then, however, he discovered Jamie Whyte’s Crimes against Logic (2005). The back cover identified Whyte as a past lecturer of philosophy at Cambridge University and winner of a philosophy journal’s prize for the best article by a philosopher under thirty. The words “past” and “under thirty” suggested that the author and the psychologist-reader had certain life experiences in common. More importantly, the subtitle – Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial Offenders – suggested that the book would enable him to pick up where he had left off years ago. After reading it, he sent off a proposed set of chapter headings to the philosopher who responded with a carefully formulated table of contents. The project was now underway
Cup of Comfort Book of Prayer: Stories and reflections that bring you closer to God (A Cup of Comfort) - PDF
نویسندگان: خلاصه: When life throws us curve balls, prayer is often our greatest consolation. In A Cup of Comfort Book of Prayer, ordinary people just like you share the prayers that have brought them closest to God. From Psalm 23 and the Sermon on the Mount to the inspiring words of Anne Bradstreet and St. Francis of Assisi, these are the prayers that people turn to when they most need God's help, people such as: Paula, who finds confidence in the Breton's Fisherman Prayer when she feels overwhelmed by her role as single mom Susan, whose chance encounter in a customer service line allows her to share the grace of An Old Irish Blessing with a heartbroken stranger Clement, who during Operation Desert Storm shared the hope of John Cosin's Lord, Be Thou a Light to My Eyes with a war-torn Kuwaiti family In this blessed little volume, bestselling authors James Stuart Bell and Susan B. Townsend have collected fifty heartwarming stories of the power of prayer in our lives-a power upon which you can draw to strengthen your resolve, lift your spirits, and sustain your faith, through good times and bad. James Stuart Bell is the coauthor of Christian Miracles, A Cup of Comfort for Christians, A Cup of Comfort Devotional, among many others. He was for many years the editorial director of Moody Press. Susan B. Townsend, author of A Bouquet for Mom, is a writer and stay-at-home mother. She lives on a farm in southeastern Virginia with her husband, five children, and a menagerie of animals. Her work has appeared in A Cup of Comfort for Mothers and Daughters and A Cup of Comfort for Teachers.
Robots, Androids and Animatrons, Second Edition : 12 Incredible Projects You Can Build - Original PDF
نویسندگان: خلاصه: Bring a robot to life without programming or assembly language skills! There’s never been a better time to explore the world of the nearly human. With the complete directions supplied by popular electronics author John Iovine, you can: • Build your first walking, talking, sensing, thinking robot • Create 12 working robotic projects, using the fully illustrated instructions provided • Get the best available introduction to robotics, motion control, sensors, and neural intelligence • Put together basic modules to build sophisticated ‘bots of your own design • Construct a robotic arm that responds to your spoken commands • Build a realistic, functional robotic hand • Apply sensors to detect bumps, walls, inclines , and roads • Give your robot expertise and neural intelligence You geteverything you need to create 12 exciting robotic projects using off-the-shelf products and workshop-built devices, including a complete parts list. Also ideal for anyone interested in electronic and motion control, this cult classic gives you the building blocks you need to go practically anywhere in robotics. (20020401)
Eat What You Kill: The Fall of a Wall Street Lawyer - Original PDF
نویسندگان: خلاصه: "A wonderful character study of someone whose cognitive dissonance ('I am brilliant, therefore I must be doing everything correctly') led directly to his downfall. Students would do well to read this book before venturing forth into a large firm, a small firm, or any pressure-cooker environment."-Nancy Rapoport, University of Houston Law Center"Eat What You Kill is gripping and well written. . . . It weaves in academic commentary and understanding of professional ethics issues in a way that makes it accessible to everyone."-Frank Partnoy, University of San Diego Law SchoolHe had it all, and then he lost it. But why did he do it, risking everything-wealth, success, livelihood, freedom, and the security of family? Eat What You Kill is the story of John Gellene, a rising star and bankruptcy partner at one of Wall Street's most venerable law firms. But when Gellene became entangled in a web of conflicting corporate and legal interests involving one of his clients, he was eventually charged with making false statements, indicted, found guilty of a federal crime, and sentenced to prison. Milton C. Regan Jr. uses Gellene's case to prove that such conflicting interests are now disturbingly commonplace in the world of American corporate finance. Combining a journalist's eye with sharp psychological insight, Regan spins Gellene's story into a gripping drama of fundamental tensions in modern-day corporate practice and describes in perfect miniature the inexorable confluence of the interests of American corporations and their legal counselors. This confluence may seem natural enough, but because these law firms serve many masters-corporations, venture capitalists, shareholder groups-it has paradoxically led to deep, pervasive conflicts of interest. Eat What You Kill gives us the story of a man trapped in this labyrinth, and reveals the individual and systemic factors that contributed to Gellene's demise.
Lessons from the Legends of Wall Street : How Warren Buffett, Benjamin Graham, Phil Fisher, T. Rowe Price, and John Templeton Can Help You Grow Rich - Original PDF
نویسندگان: خلاصه: For the first time, investors will discover how to apply the three vital investment steps for todays markets along with time-tested strategies for acquiring wealth and keeping it. Nikki Ross profiles five legends, revealing how they gather and evaluate information and make investment decisions. Each chapter provides vital strategies for creating a sound investment plan. *WARREN BUFFETT: the super-combination investor shares insights about how to profit from annual reports and what to look for in stock research reports. *PHIL FISHER: the investigative growth investor tells how to pick stocks with tremendous profit potential by evaluating management, products, and policies of companies. *BENJAMIN GRAHAM: the value numbers investor provides important financial numbers and ratios to evaluate companies. Grahams followers give expanded criteria for 21st century value investing. *T. ROWE PRICE: the visionary growth investor discusses how to evaluate the life stage of a company, warning signals of slowing growth, and trends affecting stocks, updated by disciples. *JOHN MARKS TEMPLETON: the spiritual global investor, and one of the first money managers to invest internationally, gives 16 timeless investment rules and strategies for global investing in todays volatile markets.
Coping with Kidney Disease: A 12-Step Treatment Program to Help You Avoid Dialysis - Original PDF
نویسندگان: خلاصه: A revolutionary program that can indefinitely postpone the need for dialysisIf you've been diagnosed with kidney failure, this book could save your life. If you suffer from diabetes, hypertension, obesity, or any of a host of conditions that put you at risk for kidney disease, you owe it to yourself to read what is in this book. If you are among the 60,000 North Americans who go on dialysis each year, the information in this book could substantially improve your quality of life.In Coping with Kidney Disease, a leading expert tells you, in plain English, what you need to know to:* Understand kidney failure* Recognize early warning signs of kidney failure* Get a proper diagnosis* Talk with your doctors about it* Confidently evaluate treatment options* Take charge of your treatment* Delay dialysis or even avoid the need for it altogetherThe centerpiece of Coping with Kidney Disease is Dr. Walser's revolutionary 12-step program for avoiding dialysis. Based on treatments he has pioneered with his own patients at the Johns Hopkins University School of Medicine, the program calls for a supplemented low-protein diet supported by treatments to control blood pressure and correct high cholesterol. So effective has this breakthrough strategy proven to be that in many patients it actually worked to slow or arrest the progression of kidney failure to the end stage.Knowledge is power. Coping with Kidney Disease empowers you with what you need to take charge of kidney disease.
You Can Quote Me On That: Greatest Tennis Quips, Insights And Zingers - Original PDF
نویسندگان: خلاصه: You Can Quote Me On That isn’t about the polite, country-club sport where players shake hands over the net and offer congratulations on a fine drop shot. It views tennis from inside, where competition is grueling, tempers flare, and egos collide. Top tennis journalist Paul Fein has compiled hundreds of the most outrageous, most significant, and most illuminating quotes on, by, and about tennis’s biggest stars and hottest controversies.You want smack talk? How about Maria Sharapova brushing aside an intended compliment with “I’m not the next Kournikova—I want to win matches!” Wonder why Jimmy Connors was such a cutthroat? According to his mother, “Jimmy was taught to be a tiger on the court. When he was young, if I had a shot I could hit down his throat, I did. And I’d say, ‘See, Jimmy, even your mother will do that to you.’” Fein even delves into the gritty detail of players’ personal lives. Witness Andre Agassi’s explanation that “sex doesn’t interfere with your tennis; it’s staying out all night trying to find it that affects your tennis.” And of course legendary bad boy John McEnroe both fires off and gets hits with multiple zingers.Fein includes quotes of praise, thoughtful commentary, and interesting points about players, tournaments, and the game—where it’s been and where it’s headed. If it’s about tennis and worth remembering, well, You Can Quote Me On That.
Principles of Inventory Management: When You Are Down to Four, Order More - Original PDF
نویسندگان: خلاصه: nventories are prevalent everywhere in the commercial world, whether it be in retail stores, manufacturing facilities, government stockpile material, Federal Reserve banks, or even your own household. This textbook examines basic mathematical techniques used to sufficiently manage inventories by using various computational methods and mathematical models. Such models discussed include: EOQ model and extensions, power-of-two models, single and multi-period models, probabilistic lot sizing models, multi-echelon stochastic models, Laplace and Normal demand models, exact Poisson model, and many more. Principles of Inventory Management begins with an introductory chapter in which the basics of inventory systems and mathematical assumptions for all models are grouped together. The text is presented in a way such that each section can be read independently, and so the order in which the reader approaches the book can be inconsequential. It contains both deterministic and stochastic models along with algorithms that can be employed to find solutions to a variety of inventory control problems. Key topics include: * Economic order quantity (EOQ) model * Power-of-two policies * Dynamic lot sizing * Single and multi-period stochastic models * Echelon-based approaches * Multi-echelon systems * Single and multi-item models With exercises at the end of each chapter and a clear, systematic exposition, this textbook will appeal to advanced undergraduate and first-year graduate students in operations research, industrial engineering, and quantitative MBA programs. It also serves as a reference for professionals in both industry and government worlds. The prerequisite courses include introductory optimization methods, probability theory (non-measure theoretic), and stochastic processes.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.