موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Real You Incorporated: 8 Essentials for Women Entrepreneurs - PDF
نویسندگان: خلاصه: Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market - PDF
نویسندگان: خلاصه: David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on one of the most important subsets of the 15-34 year old consumer demographic: the highly coveted, yet incredibly elusive, college market. Marketing to the Campus Crowd has been universally hailed as the irrefutable ''bible'' for college marketers. Whether you're an experienced campus marketer or new to the field, this work represents the world's definitive resource for savvy marketers, advertisers, promoters, entrepreneurs, institutional buyers, designers, and other key decision-makers. If your responsibilities include the youth/young adult market, this book should be a permanent fixture on your desk. Learn how to maximize your on- and off-campus initiatives when targeting the elusive, yet highly desirable, campus crowd. This intelligent, witty book is essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes. Marketing to the Campus Crowd features: - Invaluable case studies across numerous industries and business models - Commentary on over 22 leading media and promotional channels - Key statistics & charts - Extensive advertising examples - Trending data (emerging trends and future predictions) - Unparalleled insights and strategic recommendations This ''must have'' book also takes a critical look at the pre- and post-college markets as well as gatekeepers, key influencers, and institutional buyers. Best in Classв„ў case studies have been provided by: American Express, American Management Association, America West, Car and Driver, Cingular Wireless, City of Philadelphia, The College Board, DaimlerChrysler, DeVito/ Verdi (eCampus.com), Domino's, Financial Times, General Motors, IBM, Ikea, Kaplan, Macy's, MasterCard, McCann-Erickson, McDonald's, NCAA, NestlГ©, New York University, Notre Dame, Penn State, Pepsi-Cola, U.S. Navy, University of Phoenix, Upromise, Vespa, Villanova University, Visa, Westinghouse, and more! Buy this book and see why the The Washington Post hails David Morrison, author of Marketing to the Campus Crowd , as the consummate marketing insider .
Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School - PDF
نویسندگان: خلاصه: In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail. In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed ''Good Money in Good English'' and asked ''Is Good English Worth 25 Cents to You?'' His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
Climate of Extremes: Global Warming Science They Don't Want You to Know - PDF
نویسندگان: خلاصه: Is the weather truly getting worse? When it comes to global warming, dire predictions seem to be all we see or hear. Climatologists Patrick Michaels and Robert Balling Jr. explain why the news and information we receive about global warming have become so apocalyptic. The science itself has become increasingly biased, with warnings of extreme consequences from global warming becoming the norm. That bias is then communicated through the media, who focus on only extreme predictions. The authors compellingly illuminate the other side of the story, the science we aren't being told. This body of work details how the impact of global warming is far less severe than is generally believed and far from catastrophic.
When Customers Talk... Turn What They Tell You into Sales - PDF
نویسندگان: خلاصه: Your Customers Are Talking…We’ve Been Listening! In the final installment of his customer service trilogy, T. Scott Gross has partnered with the leading consumer market intelligence firm BIGresearch to find out how retailers don’t listen to their customers—and what they risk by ignoring what their customers want. BIGresearch surveyed 100,000 retail customers, and their valuable feedback on service, pricing, habits, and what they look for in a shopping experience are presented for the first time in When Customers Talk. Their insights will help you anticipate customers’ needs and use emerging trends to your advantage. You’ll learn how to attract and retain profitable customers and effectively beat the competition. Here are just a few topics: В· Discover how customers view chain retailers differently than small operations.
The AdSense Code: What Google Never Told You About Making Money with AdSense - PDF
نویسندگان: خلاصه: Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ''crack'' The AdSense Code and unlock the secrets to making money online.
If You Turned into a Monster: Transformation Through Play: A Body-Centered Approach to Play Therapy - PDF
نویسندگان: خلاصه: Draw me a picture of what you would look like if you turned into a monster. Dennis McCarthy's work with distressed or traumatized children begins with an exercise that is simple but very effective: he invites the child to communicate with him in their own way, through the non-verbal language of play. Using case studies from his clinical experience and with numerous children's monster drawings, McCarthy lets the meaningful self-expression of the child take centre stage. He demonstrates that being allowed to play, move and draw impulsively and creatively in the supportive presence of the therapist is in fact the beginning of the therapeutic process. These activities are shown to be more therapeutic for the child in practical terms than the interpretation of the clues it provides about the child's state of mind. This very accessible book will be inspiring reading for play therapists and other professionals working therapeutically with young children and their families.
What Did You Say? What Do You Mean?: An Illustrated Guide to Understanding Metaphors - PDF
نویسندگان: خلاصه: Jude Welton looks at a hundred of the most common figures of speech in this visual workbook designed as a springboard for family and classroom discussions. Each figure of speech is accompanied by an illustration showing its literal meaning, which will help AS children recognize and learn to enjoy metaphors and figurative language. The book can be used by parents one-to-one with their ASD child. Teachers can also use the book as the basis for classroom work on figurative language.
People Skills: Guiding you to effective interpersonal behaviour - PDF
نویسندگان: خلاصه: AlmostВ every profession these days requires that you possess ''goodВ people skills''. But what are people skills and how can they beВ developed? PeopleВ Skills: Guiding you to effective interpersonal behaviour willВ equip you with the knowledge and skills to get more from yourВ interpersonalВ relationships, whether they be of a personal or professional nature. TheВ book opens with an explanation of a basic model of interpersonalВ functioning in a contemporary context. In the chapters that follow,В this model is applied to:  • understandingВ yourself  • nurturingВ relationships  • enhancingВ group functioning  •  thrivingВ in organisations  •  developingВ personal leadership  • sustainingВ interpersonal development. BrimmingВ with case examples, applications, and opportunities for reflection,В People Skills is a practical book,В readily accessible by anyoneВ interested in the complex dynamics of interpersonal behaviour.
The Golem at Large: What You Should Know About Technology - PDF
نویسندگان: خلاصه: In the widely discussed first volume in the Golem series, The Golem: What You Should Know About Science, Harry Colllins and Trevor Pinch likened science to the Golem, a creature from Jewish mythology, a powerful creature which, while not evil, can be dangerous because it is clumsy. In this second volume, the authors now consider the Golem of technology. In a series of case studies they demonstrate that the imperfections in technology are related to the uncertainties in science. The case studies cover the role of the Patriot anti-missile missile in the Gulf War, the Challenger space shuttle explosion, tests of nuclear fuel flasks and of anti-misting kerosene as a fuel for airplanes, economic modeling, the question of the origins of oil, analysis of the Chernobyl nuclear disaster, and the contribution of lay expertise to the analysis of treatments for AIDS. Anyone who views technology with a wary eye will love The Golem at Large. Harry Collins is Professor of Sociology at Cardiff University and Director for the Study of Knowledge Expertise and Science at the University of Wales. His other books include the forthcoming The One Culture (University of Chicago Press, 2001) and (with M. Kusch) The Shape of Actions (MIT, 1998). nTrevor Pinch is a founding member of the Department of Science and Technology Studies at Cornell University, where he is now chair. He is co-editor (with Wiebe E. Bijker) of The Social Construction of Technological Systems (MIT, 1989).آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.