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If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity - PDF
If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity - PDF
نویسندگان: Rob Adams خلاصه: Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your marketWhere to go to gather the information needed to hit the market requirementsHow to follow through with the right product launched in the right wayAdams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.
How to Retire Happy: The 12 Most Important Decisions You Must Make Before You Retire - Second Edition - PDF
How to Retire Happy: The 12 Most Important Decisions You Must Make Before You Retire - Second Edition - PDF
نویسندگان: Stan Hinden خلاصه: "Everyone in the workforce today should read this book!"--Horace B. Deets, former Executive Director, AARP With the right planning, retirement can be the happiest time in life. Award-winning Washington Post retirement columnist and financial expert Stan Hinden helps you guarantee that your retirement will be as enjoyable as possible. How to Retire Happy provides answers to all your complicated retirement questions. From Social Security and Medicare to long term care insurance and estate planning, Stan covers all the bases. This fully updated and expanded edition of the bestselling guide includes: Practical advice on the 12 most important decisions to make before retiring Guidance on the critical emotional, psychological, and health issues of retirement The latest information on Medicare, Medicaid, Social Security, and changes to the rules governing IRAs and 401(k)s Expert tips on how to arrange an estate to save money on taxes and probate
The Only Astrology Book You'll Ever Need - PDF
The Only Astrology Book You'll Ever Need - PDF
نویسندگان: Joanna Martine Woolfolk خلاصه: Everyone's favorite astrology book, having sold over 500,000 copies, includes an interactive CD-ROM and a new redesign for 2008! This edition of The Only Astrology Book You'll Ever Need still includes detailed information about how to cast your own chart the old-fashioned way and more importantly, how to interpret it once you're finished. Find your place is the cosmos and determine the strengths and weaknesses of each Zodiac sign, and use the CD-ROM to cast your chart in minutes. Once your personalized astrological report is created, you will be directed to the corresponding pages in the book to read further about moon and sun signs, ascending signs, placement of the planets in their houses, and more.
No More Kidney Stones: The Experts Tell You All You Need to Know about Prevention and Treatment - PDF
No More Kidney Stones: The Experts Tell You All You Need to Know about Prevention and Treatment - PDF
نویسندگان: John S. Rodman MD, R. Ernest Sosa MD, Cynthia Seidman MS RD خلاصه: A Proven Plan to Prevent Painful Kidney Stones At last! Whether you are a chronic kidney stone sufferer or at risk of developing stones, this practical, comprehensive guide will help you take charge of your health and eliminate this painful disease from your life forever. Written by a team of experts in the field, No More Kidney Stones includes the latest information on risk factors, dietary and lifestyle choices, and state-of-the-art treatments. It includes: * Specific, detailed remedies to prevent the formation of the four major types of kidney stones * Prescriptions for creating a diet that works and dietary troublemakers to avoid * Treatment options, including Extracorporeal Shock Wave Lithotripsy (ESWL), cystoscopy, ureteroscopy, percutaneous stone surgery, and open surgery * Case histories showing what types of treatment are appropriate for what specific conditions * Guidance on what to expect before, during, and after treatment * Advice on finding the right specialist
Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited - PDF
Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited - PDF
نویسندگان: Francine Silverman خلاصه: This book seeks to bridge the gap between show hosts and prospective guests, providing a reference guide to roughly 700 talk radio shows mostly in the United States but also around the world. Entries are organized under categories of show themes, such as Addiction and Recovery, Entertainment, Religion, Sports, Travel, and many more. The book also includes information on many of Talkers Magazine's Top 250 Radio Talk Shows, interview tips for radio guests, and tips for conducting a radio interview over the phone. Award Winner in the Business: Reference category of the National Best Books 2009 Awards--USA Book News
Practicing Neurology: What You Need to Know 2nd Edition (Current Clinical Neurology) - PDF
Practicing Neurology: What You Need to Know 2nd Edition (Current Clinical Neurology) - PDF
نویسندگان: Rahman Pourmand خلاصه: Series Editor’s IntroductionThe neurological examination and neurologic differential diagnosis areall too often regarded as daunting because of their perceived complexity byphysicians in training as well as by more mature practicing doctors. Neu-URORJLFDOH[DPLQDWLRQVDVGRFXPHQWHGLQKRVSLWDORURIÀFHUHFRUGVRIWHQEHWUD\WKLVSHUFHSWLRQE\WKHLUIUHTXHQWEUHYLW\DQGODFNRIVLJQLÀFDQWDQGuseful information. Practicing Neurology, now in its 2nd edition, is meantfor the non-neurologist and seeks to demystify this traditional view of theneurological evaluation. As indicated by the author, medical students andnon-neurology residents wish to learn how to carry out a good neurologicalH[DPLQDWLRQKRZWRSURSHUO\LQWHUSUHWDEQRUPDOQHXURORJLFDOÀQGLQJVKRZto formulate the clinical problem, what tests and procedures to consider,and how to begin to treat neurological disorders.In order to achieve these goals, Dr. Pourmand takes as his jumping offpoint the fact that the experienced neurologist typically tailors his exami-QDWLRQWRWKHVSHFLÀFSUREOHPSUHVHQWHGE\WKHSDWLHQW(DFKH[DPLQDWLRQis different and emphasizes what is important for that particular patientwhile taking care not to neglect other important parts of the evaluation. The‘focused’ or ‘directed’ neurological examination is what often emerges. Bycontrast, the beginner usually commits himself to doing the full and com-prehensive examination and elaborating all-inclusive differential diagnosislest some important detail be inadvertently omitted. For the neophyte thisis probably as it should be but at some point, with a bit of experience, itbecomes possible and even necessary to plot a shorter road to correct diag-nosis and management
The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!) (Fisher Investments Press) - PDF
The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!) (Fisher Investments Press) - PDF
نویسندگان: Ken Fisher خلاصه: Discover how your net worth can be worth moreThe Ten Roads to Riches takes an engaging and informative look at some of America's most famous (and infamous) modern-day millionaires (and billionaires) and reveals how they found their fortunes. Surprisingly, the super-wealthy usually get there by taking just one of ten possible roads. And now, so can you! Plenty of books tell you how to be frugal and save, but The Ten Roads to Riches tells you how you can, realistically, get super-rich.Throughout these pages, renowned investment expert and self-made billionaire Ken Fisher highlights amusing anecdotes of individuals who have traveled (or tumbled) down each road, and tells you how to increase your chances of success. Whether it's starting a business, owning real estate, investing wisely, or even marrying very, very well, Fisher will show how some got it right and others got it horribly wrong.Find out the right questions to ask when starting your own business-the richest road of allLearn what Mark Cuban, Rupert Murdoch, and rapper Jay-Z have in common, and how you can emulate themDiscover how to avoid high-profile flameouts like the Enron guys and jailed plaintiffs' lawyer Melvyn WeissWhether you're just beginning to plan your financial future or well on your way, The Ten Roads to Riches can show you how to gain and, more importantly, maintain the wealth you want.
The Small Manufacturer's Toolkit: A Guide to Selecting the Techniques and Systems to Help You Win (St. Lucie Press Series on Resou) - PDF
The Small Manufacturer's Toolkit: A Guide to Selecting the Techniques and Systems to Help You Win (St. Lucie Press Series on Resou) - PDF
نویسندگان: Stephen Novak خلاصه: Lean, Six Sigma, Sales & Operations Planning, Theory of Constraints, ISO 9000, and more. There are many management systems and techniques being promoted today. It is time consuming and expensive to learn all you need to know about them so that you can make an informed decision about which ones might be the best for you to implement. This book describes the fundamental principals behind the systems and provides you with a diagnostic tool that will help you decide which ones are best for you. All the information you will need to prevent costly, and possibly devastating, mistakes by trying to implement a system that is not appropriate for your unique situation, all in one easy to read reference guide. This book is written in an easy to read and comprehend conversational style not normally found in books of this type. Examples are provided that will help you understand the concepts behind each topic that is presented.
Probiotic Rescue: How You can use Probiotics to Fight Cholesterol, Cancer, Superbugs, Digestive Complaints and More - PDF
Probiotic Rescue: How You can use Probiotics to Fight Cholesterol, Cancer, Superbugs, Digestive Complaints and More - PDF
نویسندگان: Allison Tannis خلاصه: "Probiotic Rescue is your road map to the safe and effective use of probiotic supplements for health and disease prevention."—Donald J. Brown, N.D.Probiotics will improve your health!It has long been understood that probiotics can help calm and heal nearly any digestive complaint, including bloating and indigestion, irritable bowel syndrome, celiac disease and more. But did you know that the most cutting-edge research shows probiotics can help to prevent or treat cancer, improve your skin, and avoid osteoporosis and heart disease? With health benefits for people of every age, probiotics are the most important nutritional breakthrough of the century. In this outstanding, comprehensive resource, you will find:chapter-by-chapter, scientifically supported disease treatments and credible information you can trust;specific strains of probiotics recommended for treatment of your individual health concerns;a complete resource of probiotic foods and supplements (including the newest information about products soon to be released in North America); anda totally unbiased buying guide for food and supplements to help you add probiotics to your day-to-day life!
Master AP English Language & Composition: Everything You Need to Get AP* Credit and a Head Start on College, 2nd Edition - PDF
Master AP English Language & Composition: Everything You Need to Get AP* Credit and a Head Start on College, 2nd Edition - PDF
نویسندگان: Margaret C. Moran, W. Francis Holder خلاصه: Before You BeginHOW THIS BOOK IS ORGANIZEDWhether you have five months, nine weeks, or just two short weeks to preparefor the exam, Peterson’s Master AP English Language & Composition will helpyou develop a study plan that caters to your individual needs and timetable.These step-by-step plans are easy to follow and are remarkably effective.• Top 10 Strategies to Raise Your Score gives you tried and truetest-taking strategies• Part I includes the basic information about the AP EnglishLanguage & Composition test that you need to know.• Part II provides a diagnostic test to determine your strengths andweaknesses. Use the diagnostic test as a tool to improve yourtest-taking skills.• Parts III and IV provide the review and strategies for answeringthe different kinds of multiple-choice and essay questions and giveyou numerous opportunities to practice what you are learning. It is agood idea to read the answer explanations to all of the questionsbecause you may find ideas or tips that will help you better analyzethe answers to questions in the next practice test you take. You willalso find reviews of grammar, mechanics, and usage.• Part V includes two additional practice tests. Remember to applythe test-taking system carefully, work the system to get more correctresponses, and be careful of your time in order to answer morequestions in the time period.• The Appendixes provide you with the new Peterson’s College-by-College Guide to AP Credit and Placement (for more than 400selective colleges and universities) as well as a review of literary andrhetorical terms you may encounter on the test.

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