موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
On the Ball: What You Can Learn About Business From America's Sports Leaders - PDF
نویسندگان: خلاصه: Sports, like business, is a nonstop, flat-out competition where winners prosper and losers are sent packing. Think the multi-billion-dollar sports industry might have something to teach your business? You better believe it. With On the Ball, you will learn those lessons before your competitors do. Get in the sports business game and learn about breakthrough techniques for building a business. Reaching customers. Delivering customer service. Branding yourself and your business. Handling employee relations. Alliance building. Crisis management. Entering new markets. Turning around a business. Leadership. All that, plus your own personal behind-the-scenes tour of the sports industry-courtesy of top sports business consultant David M. Carter and ESPN.com’s Darren Rovell. Hop on. It'll be a fun ride. A very profitable fun ride. * Branding, NBA style Powerful branding lessons from David Stern, Michael Jordan & Co. * Strategic alliances with the New York Yankees Win-win partnerships with George Steinbrenner * Building your business the way NASCAR did it Fast lane from the backwoods to NBC Sports * Terrorism to bribery: practical lessons in crisis management Straight from sports, 10 steps for handling any business crisis * Penetrate and dominate: Nike in new markets How Tiger Woods helped Nike go global * Know your fan, know your customer Take a tour of the baseball minor leagues and see how to really please your customers Today's most powerful business lessons... ...you could learn them from some boring business school text. But, hey, life's too short. With On the Ball, you can learn the same lessons from sports! Top sports business consultant David M. Carter and ESPN.com sports business journalist Darren Rovell serve up winning techniques straight out of the big leagues. Business is a sport, and sport's a business, right? So why not learn... * Entrepreneurship from NASCAR's Bill France Sr. * Target marketing the MasterCard way * Customer service from the late great Bill Veeck * Personal branding from cyclist Lance Armstrong and women's tennis player Anna Kournikova * Employee relations from Major League Baseball * Strategic alliances from New York Yankees owner George Steinbrenner * Crisis Management from NFL Commissioner Paul Tagliabue * Penetrating new markets using Tiger Woods * Brand building from NBA Commissioner David Stern * Turnarounds from Dallas Cowboys owner Jerry Jones * Leadership from Notre Dame head football coach Tyrone Willingham Fast, furious, outrageous, and unforgettable, On the Ball is everything you expect from sports, and don't expect from a business book!
Financial Valuation Workbook: Step by Step Exercises and Tests to Help You Master Financial Valuation - PDF
نویسندگان: خلاصه: A one-stop resource for both beginners and experienced practitioners Comprehensive financial valuation requires the mastery of a variety of functions to be employed in a variety of valuation situations. The Financial Valuation Workbook applies valuation theory to real-world business environments, providing a detailed case study, models, and exercises that can cut the novice’s learning curve in half and assist experienced practitioners in better organizing the valuation process. The Workbook follows the valuation engagement format, organized by standard, easily identifiable sections that allow for easy reference by all professionals. This accessible, authoritative text: Covers step by step the intricacies of preparing a credible valuation Guides the less experienced valuation practitioner through concepts and applications Includes a valuation process flowchart Presents an organized resource of checklists, information requests, and other tools to assist valuation practitioners in organizing their engagements Authors James Hitchner and Michael Mard also include a chapter of helpful ''ValTips'' submitted by twenty-five leading valuation experts. CPAs, attorneys, appraisers, merger and acquisition professionals, and MBA candidates will find the Financial Valuation Workbook to be an essential resource.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Original PDF
نویسندگان: خلاصه: Book Yourself Solid- now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid .
Developing Story Ideas: Find the ideas you haven't yet had - PDF
نویسندگان: خلاصه: The vast majority of screenplay and writing books focus on story development and have little to say about the initial concept that generated the piece. Developing Story Ideas offers writers a spectrum of resources and a structure of writing practice so that anyone can quickly and reliably generate a wide variety of stories in a broad range of forms. It first shows you how to observe situations, acts, and themes-and use these observations as the basis for storytelling. Exercises and projects help you draw an artistic self-profile to summarize what you most need to investigate in your creative work. Micahel Rabiger, a renowned teacher, author, educator, and mentor, proves we all have the inner resources and life experiences to be creative. He guides aspiring writers step by step to come up with quality story ideas in a broad range of forms: a screenplay, short story, documentary, or play.
Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen - Original PDF
نویسندگان: خلاصه: “Dr. Roberto has skillfully managed to blend in-depth research with his straightforward and enjoyable style and, in doing so, painted a masterpiece that should be considered by any institution or individual looking to detect or solve problems. Presenting cases and their lessons from multiple venues, he offers wisdom readily applicable to any arena.” —Duane Deal, Brigadier General, United States Air Force (Retired) “Solving problems is one thing; finding them early enough to do something about it is quite another. In this entertaining book full of insight and examples, Michael Roberto provides managers with hands-on recommendations on how to avoid falling into decision-making traps by getting a step ahead.” —Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth, and author of Why Smart Executives Fail and Think Again “In typical style, Mike Roberto gets right to the heart of major challenges facing businesses in today’s rapidly changing landscape. He provides not only a burning platform for thinking differently, but also practical tools for busy leaders to implement following an ‘action learning’ approach.” —Jon Shepherd, Chief Learning Officer, Mars Inc. In Know What You Don’t Know, best-selling author Michael Roberto shows leaders how to go beyond mere “problem solving” to uncover and address emerging problems while they’re still manageable–before they mushroom into disaster! Roberto first identifies the diverse, sometimes surprising reasons why problems typically fester in the shadows, ignored and unaddressed. Next, he systematically introduces seven powerful solutions. You’ll discover how to become a business “anthropologist,” observing how your employees, customers, and suppliers actually behave, not just how they’re “supposed” to behave. Roberto shows how and when to circumvent your gatekeepers to see crucial raw data...how to “connect the dots” among issues that seem unrelated, but are really signs of a deeper pattern...how to promote candor among front-line employees...encourage “useful” mistakes, and more. Along the way, Roberto offers powerful insights for overcoming the “isolation trap” so many senior executives face: the trap that can keep you assuming everything is fine, while your company’s problems are spiraling out of control! • Watch your company’s “game film”–and your competitors’ Systematically understand how your company is really behaving and performing–and how you really match up • Recognize the value of “small failures” Use small problems as a window on your system–and a signal of possible weaknesses elsewhere • Get beyond the numbers, to the reality Discover why too much formal analysis can actually hide your problems–and start leveraging the value of intuition • Become a true business “ethnographer” Observe your people in their natural setting–and recognize what they’re not telling you
Negotiation: The Art of Getting What You Want - PDF
نویسندگان: خلاصه: ou don't have to act like the people in the foregoing examples. You don't have to take no for an answer. You don't have to accept what is offered or back off from what you deserve. You will learn that you have recourse, that there are ways to change “No” to “Yes,” that you don't have to settle for table scraps when what you deserve is a square meal. How? By learning to become a better negotiator. In more than 20 years of conducting negotiation seminars, giving speeches and coaching hundreds of people on the life skill of negotiation, I've come to one inescapable conclusion: Most people don't get what they deserve in their day-to-day lives. I'm not talking about year-long vacations in the Caribbean or thirty-room ocean side estates – not that those wouldn't be nice. I'm talking about what's coming to you in the context of your everyday life. This book is an outgrowth of discussions I've had with people from all walks of life. I'll be amazed if you don't see yourself in almost every page of the book – feelings you've had, situations you've been in, that are nearly identical to those of the people whose real-life experiences pack these pages. I've talked to machinists and mothers, assistants and managers, senior citizens and teenagers, factory workers and therapists, writers and all manner of othr business people. I've been on call-in radio programs and seen the switchboard light up like a Christmas tree with people seeking advice on their particular problems. Everywhere I go, the message always seems to come down to this: “I need help in negotiating. I have a hard time standing up for my own cause. Too often, I'm shamed or manipulated into acting a certain way or doing something I don't want to do. Too often, I'm thrust into the position of having to struggle to get even the short end of the stick.” Well, help is here! It's no secret why so many of us are uncomfortable negotiating for ourselves. Practically from the cradles---at home, school, church, and office – we've been conditioned to be obedient, to accept things as they are; in short, not to rock the boat. We have been brought up in a world of seemingly “fixed” prices, “inflexible” rules, and “immutable” decisions. We go into a store looking for a refund on a defective microwave oven we bought 35 days ago. “Sorry,” the salesclerk tells us, “but our policy is no refunds or exchanges after 30 days.” So we gulp, pick up our broken microwave, and head for home, right? Wrong! We negotiate . . . with the clerk, the clerk's boss, the boss's boss, or whoever has the clout to help us. And by the time we get to the end of this book, we're going to stand one heck of a chance of walking out of that store with either a new microwave or a refund.
Digital Signal Processing 101: Everything you need to know to get started - PDF
نویسندگان: خلاصه: DSP is utilized in just about every electronic system or device. DSP is taking one piece of information be it data, image, video, or audio, most likely compressing, sending, and filtering it to another location within your application to appear in the form of a document, picture or video. Like Smith before it, this book is different to most on the market by following a popular applied approach to this tricky subject, and will be the perfect starting point for engineers who need to get into DSP from the ground floor. This book starts with the absolute basics of this integral process. No experience is expected and with no prior knowledge taken for granted, a refresher chapter on complex numbers and trigonometry can be found at the very beginning of the material. Real-world worked examples, reference designs, and tools - including online applets that enable readers to visualize key principles - complete a package that will help engineers who that needs to learn anew or refresh their memory on this essential technology as they move to projects that require DSP familiarity. Dismayed when presented with a mass of equations as an explanation of DSP? This is the book for you! Clear examples and a non-mathematical approach gets you up to speed with DSP Includes an overview of the DSP functions and implementation used in typical DSP-intensive applications, including error correction, CDMA mobile communication, and radar systems
Designing Successful e-Learning, Michael Allen's Online Learning Library: Forget What You Know About Instructional Design and Do Something Interesting - PDF
نویسندگان: خلاصه: This is the second volume of six in Michael Allen’s e-Learning Library—a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book examines common instructional design practices with a critical eye and recommends substituting success rather than tradition as a guide. Drawing from theory, research, and experience in learning and behavioral change, the author provides a framework for addressing a broader range of learner needs and achieving superior performance outcomes.
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Original PDF
نویسندگان: خلاصه: I rely on Full Frontal PR as my PR resource on practically a daily basis. The book has been the most valuable PR resource I have ever owned. Using the tools I have been able to drive great attention to my company. Its pages are dog-eared and in some cases falling out due to overuse. The best PR book I've ever read and I continue to re-read.
YOU: The Owner's Manual, Updated and Expanded Edition: An Insider's Guide to the Body that Will Make You Healthier and Younger - Original PDF
نویسندگان: خلاصه: Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body. While it's true that we live in an age when we're as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy. Yes, you've owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body. When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life. The flagship book of the YOU series, which spawned three subsequent New York Times bestsellers, has now been expanded and updated to make you understand your body even better—perhaps too well. YOU: The Owner's Manual, Updated and Expanded Edition challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you. In this update, the doctors have included a new chapter on the liver and pancreas, which will finally demystify the most exotic parts of our bodies; a new workout chapter that will finally get you moving; and nearly one hundred Q&As asked by you, the reader. It has also been updated throughout to give you up-to-the-minute know-how to not just understand what to do to keep fit, but also why and how. The book opens with a quiz, ''How Well Do You Know Your Body?,'' which sets the stage for the following chapters. After taking the quiz, you'll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs, including the heart, brain, lungs, immune system, bones, and sensory organs. Each chapter also contains common myths of the particular body part that the authors will debunk. Just as important, you'll get the facts and advice you need to keep your body running long and strong. You'll find out how diseases start and how they affect your body—as well as advice on how to prevent and beat conditions that threaten your quality of life. Complete with exercise tips, nutritional guidelines, simple lifestyle changes, and alternative approaches, YOU: The Owner's Manual, Updated and Expanded Edition gives you an easy, comprehensive, and life-changing how-to plan for fending off the gremlins of aging. To top it off, this new edition includes even more great-tasting and calorie-saving recipes as part of the Owner's Manual Diet—an eating plan that is designed with only one goal in mind: to help you live a younger life. Welcome to your body. Why don't you come on in and take a look around?آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.