موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
The Body Has a Mind of Its Own: How Body Maps in Your Brain Help You Do (Almost) Everything Better - PDF
نویسندگان: خلاصه: In this compelling, cutting-edge book, two generations of science writers explore the exciting science of “body maps” in the brain–and how startling new discoveries about the mind-body connection can change and improve our lives. Why do you still feel fat after losing weight? What makes video games so addictive? How can “practicing” your favorite sport in your imagination improve your game? The answers can be found in body maps.Just as road maps represent interconnections across the landscape, your many body maps represent all aspects of your bodily self, inside and out. In concert, they create your physical and emotional awareness and your sense of being a whole, feeling self in a larger social world.Moreover, your body maps are profoundly elastic. Your self doesn’t begin and end with your physical body but extends into the space around you. This space morphs every time you put on or take off clothes, ride a bike, or wield a tool. When you drive a car, your personal body space grows to envelop it. When you play a video game, your body maps automatically track and emulate the actions of your character onscreen. When you watch a scary movie, your body maps put dread in your stomach and send chills down your spine. If your body maps fall out of sync, you may have an out-of-body experience or see auras around other people.The Body Has a Mind of Its Own explains how you can tap into the power of body maps to do almost anything better–whether it is playing tennis, strumming a guitar, riding a horse, dancing a waltz, empathizing with a friend, raising children, or coping with stress. The story of body maps goes even further, providing a fresh look at the causes of anorexia, bulimia, obsessive plastic surgery, and the notorious golfer’s curse “the yips.” It lends insights into culture, language, music, parenting, emotions, chronic pain, and more. Filled with illustrations, wonderful anecdotes, and even parlor tricks that you can use to reconfigure your body sense, The Body Has a Mind of Its Own will change the way you think–about the way you think.“The Blakeslees have taken the latest and most exciting finds from brain research and have made them accessible. This is how science writing should always be.”–Michael S. Gazzaniga, Ph.D., author of The Ethical Brain“Through a stream of fascinating and entertaining examples, Sandra Blakeslee and Matthew Blakeslee illustrate how our perception of ourselves, and indeed the world, is not fixed but is surprisingly fluid and easily modified. They have created the best book ever written about how our sense of ‘self’ emerges from the motley collection of neurons we call the brain.”–Jeff Hawkins, co-author of On Intelligence “The Blakeslees have taken the latest and most exciting finds from brain research and have made them accessible. This is how science writing should always be.”–Michael S. Gazzaniga, Ph.D., author of The Ethical Brain“A marvelous book. In the last ten years there has been a paradigm shift in understanding the brain and how its various specialized regions respond to environmental challenges. In addition to providing a brilliant overview of recent revolutionary discoveries on body image and brain plasticity, the book is sprinkled with numerous insights.”–V. S. Ramachandran, M.D., director, Center for Brain and Cognition, University of California, San Diego
Business Expectations: Are You Using Your Technology to Its Fullest? - PDF
نویسندگان: خلاصه: PRAISE FOR BUSINESS EXPECTATIONS ARE YOU USING TECHNOLOGY TO ITS FULLEST? "In the wake of the new economy hype, Business Expectations: Are You Using Technology to Its Fullest? provides a cogent analysis of the practical challenges involved in managing technology ventures. Along with a fantastically rich, compelling set of real-world cases, the authors provide an invaluable tool kit for anyone interested in commercializing new technology." –Mary Tripsas, Professor, Harvard Business School "From the standpoint of an investor in biomedical technology, Business Expectations: Are You Using Technology to Its Fullest? provides a helpful schema for understanding the process of technology development and adoption. The book’s insights into the life cycle of a new technology are perceptive and draw upon a wide variety of interesting examples from different industrial settings." –Michael Lytton, General Partner, Oxford Bioscience Partners Find out if you’re using your technology to its fullest with: A road map that guides you along the technological and developmental path from concept to product Tools you can use to position your product or service in order to better satisfy customer needs The knowledge necessary to separate realistic and unrealistic expectations for your technology so you can push it to the limit of its capabilities A plan for marketing your product or service within the framework of your current e-business technology Expert guidance on what it takes to create, innovate, and dominate in the New Economy
Strictly Legal: 100 Things You Need to Know about Canadian Law - PDF
نویسندگان: خلاصه: When Canadians have legal problems, they need useful and understandable legal information — not legal mumbo-jumbo or weaselly fine print. We are living in a society that is becoming increasingly complicated. While trying to raise families, buy homes and keep our jobs, we are "bumping into each other" more and more. In this book, lawyer Michael Cochrane provides straight answers to common legal questions he encounters each week on his TV program, Strictly Legal: - Our office lottery pool is in an argument — now that we've finally won. - I invented something on the job, but the boss says it is his. - I have been fired because my boss disapproves of my lifestyle after hours. - Should I incorporate my business or stay a sole proprietorship? - The house we made an offer on used to be a marijuana grow op. - I am getting separated. — What do I need to do? - I need a Living Will — is that different from a Power of Attorney? - I am stuck repaying a large payday loan. Is that legal? - Should I represent myself in a court case? - I have a criminal record and it is keeping me from getting a job. - My dog bit the neighbour's child. What should I do? These are the kinds of questions people ask on Strictly Legal, and in this book, Michael Cochrane provides no-nonsense, understandable answers to Canadians' typical legal problems. Strictly Legal is full of practical tips and entertaining examples that illustrate various aspects of Canadian law. This is a quick, honest and fun guide to what you need to know about Canadian law.
You Can't Be Serious! Putting Humor to Work - PDF
نویسندگان: خلاصه: You Can't Be Serious! Putting Humor to Work provides a compelling argument for taking humor, laughter and play more seriously in our work lives. The book offers more than 200 ideas on how to add humor to your workplace and includes dozens of examples from businesses that put humor to work. Discover how adding more fun to your workplace can help reduce stress levels, spark creativity, boost morale, strengthen teamwork, enhance customer service, motivate employees and increase productivity. And, as an added bonus, You Can't Be Serious! is darn fun to read (this option is only available to those people who actually read the book).
Getting the Job You Really Want: A Step-By-Step Guide to Finding a Good Job in Less Time - PDF
نویسندگان: خلاصه: A lmost everyone who looks for a job eventually finds one. This book, however, helps you find a better job or the one you really want—and find it in less time. These two points—how “good” the job is and how long it takes to find—are the only things that really matter in your job search. My interest over many years has been to develop career planning and job search methods that get results. This book presents approaches that have been proven to help people identify career possibilities. It also presents proven methods that reduce the time it takes to find a job. Career planning and job seeking are not easy. Luck plays a part, but you also have to work at it. The rewards are there if you do. This world holds an important place for you, and you will find it eventually if you try. Trust yourself. I wish you good “luck” in your career and your life.
On the Ball: What You Can Learn About Business From America's Sports Leaders - PDF
نویسندگان: خلاصه: Sports, like business, is a nonstop, flat-out competition where winners prosper and losers are sent packing. Think the multi-billion-dollar sports industry might have something to teach your business? You better believe it. With On the Ball, you will learn those lessons before your competitors do. Get in the sports business game and learn about breakthrough techniques for building a business. Reaching customers. Delivering customer service. Branding yourself and your business. Handling employee relations. Alliance building. Crisis management. Entering new markets. Turning around a business. Leadership. All that, plus your own personal behind-the-scenes tour of the sports industry-courtesy of top sports business consultant David M. Carter and ESPN.com’s Darren Rovell. Hop on. It'll be a fun ride. A very profitable fun ride. * Branding, NBA style Powerful branding lessons from David Stern, Michael Jordan & Co. * Strategic alliances with the New York Yankees Win-win partnerships with George Steinbrenner * Building your business the way NASCAR did it Fast lane from the backwoods to NBC Sports * Terrorism to bribery: practical lessons in crisis management Straight from sports, 10 steps for handling any business crisis * Penetrate and dominate: Nike in new markets How Tiger Woods helped Nike go global * Know your fan, know your customer Take a tour of the baseball minor leagues and see how to really please your customers Today's most powerful business lessons... ...you could learn them from some boring business school text. But, hey, life's too short. With On the Ball, you can learn the same lessons from sports! Top sports business consultant David M. Carter and ESPN.com sports business journalist Darren Rovell serve up winning techniques straight out of the big leagues. Business is a sport, and sport's a business, right? So why not learn... * Entrepreneurship from NASCAR's Bill France Sr. * Target marketing the MasterCard way * Customer service from the late great Bill Veeck * Personal branding from cyclist Lance Armstrong and women's tennis player Anna Kournikova * Employee relations from Major League Baseball * Strategic alliances from New York Yankees owner George Steinbrenner * Crisis Management from NFL Commissioner Paul Tagliabue * Penetrating new markets using Tiger Woods * Brand building from NBA Commissioner David Stern * Turnarounds from Dallas Cowboys owner Jerry Jones * Leadership from Notre Dame head football coach Tyrone Willingham Fast, furious, outrageous, and unforgettable, On the Ball is everything you expect from sports, and don't expect from a business book!
Financial Valuation Workbook: Step by Step Exercises and Tests to Help You Master Financial Valuation - PDF
نویسندگان: خلاصه: A one-stop resource for both beginners and experienced practitioners Comprehensive financial valuation requires the mastery of a variety of functions to be employed in a variety of valuation situations. The Financial Valuation Workbook applies valuation theory to real-world business environments, providing a detailed case study, models, and exercises that can cut the novice’s learning curve in half and assist experienced practitioners in better organizing the valuation process. The Workbook follows the valuation engagement format, organized by standard, easily identifiable sections that allow for easy reference by all professionals. This accessible, authoritative text: Covers step by step the intricacies of preparing a credible valuation Guides the less experienced valuation practitioner through concepts and applications Includes a valuation process flowchart Presents an organized resource of checklists, information requests, and other tools to assist valuation practitioners in organizing their engagements Authors James Hitchner and Michael Mard also include a chapter of helpful ''ValTips'' submitted by twenty-five leading valuation experts. CPAs, attorneys, appraisers, merger and acquisition professionals, and MBA candidates will find the Financial Valuation Workbook to be an essential resource.
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Original PDF
نویسندگان: خلاصه: Book Yourself Solid- now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid .
Developing Story Ideas: Find the ideas you haven't yet had - PDF
نویسندگان: خلاصه: The vast majority of screenplay and writing books focus on story development and have little to say about the initial concept that generated the piece. Developing Story Ideas offers writers a spectrum of resources and a structure of writing practice so that anyone can quickly and reliably generate a wide variety of stories in a broad range of forms. It first shows you how to observe situations, acts, and themes-and use these observations as the basis for storytelling. Exercises and projects help you draw an artistic self-profile to summarize what you most need to investigate in your creative work. Micahel Rabiger, a renowned teacher, author, educator, and mentor, proves we all have the inner resources and life experiences to be creative. He guides aspiring writers step by step to come up with quality story ideas in a broad range of forms: a screenplay, short story, documentary, or play.
Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen - Original PDF
نویسندگان: خلاصه: “Dr. Roberto has skillfully managed to blend in-depth research with his straightforward and enjoyable style and, in doing so, painted a masterpiece that should be considered by any institution or individual looking to detect or solve problems. Presenting cases and their lessons from multiple venues, he offers wisdom readily applicable to any arena.” —Duane Deal, Brigadier General, United States Air Force (Retired) “Solving problems is one thing; finding them early enough to do something about it is quite another. In this entertaining book full of insight and examples, Michael Roberto provides managers with hands-on recommendations on how to avoid falling into decision-making traps by getting a step ahead.” —Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth, and author of Why Smart Executives Fail and Think Again “In typical style, Mike Roberto gets right to the heart of major challenges facing businesses in today’s rapidly changing landscape. He provides not only a burning platform for thinking differently, but also practical tools for busy leaders to implement following an ‘action learning’ approach.” —Jon Shepherd, Chief Learning Officer, Mars Inc. In Know What You Don’t Know, best-selling author Michael Roberto shows leaders how to go beyond mere “problem solving” to uncover and address emerging problems while they’re still manageable–before they mushroom into disaster! Roberto first identifies the diverse, sometimes surprising reasons why problems typically fester in the shadows, ignored and unaddressed. Next, he systematically introduces seven powerful solutions. You’ll discover how to become a business “anthropologist,” observing how your employees, customers, and suppliers actually behave, not just how they’re “supposed” to behave. Roberto shows how and when to circumvent your gatekeepers to see crucial raw data...how to “connect the dots” among issues that seem unrelated, but are really signs of a deeper pattern...how to promote candor among front-line employees...encourage “useful” mistakes, and more. Along the way, Roberto offers powerful insights for overcoming the “isolation trap” so many senior executives face: the trap that can keep you assuming everything is fine, while your company’s problems are spiraling out of control! • Watch your company’s “game film”–and your competitors’ Systematically understand how your company is really behaving and performing–and how you really match up • Recognize the value of “small failures” Use small problems as a window on your system–and a signal of possible weaknesses elsewhere • Get beyond the numbers, to the reality Discover why too much formal analysis can actually hide your problems–and start leveraging the value of intuition • Become a true business “ethnographer” Observe your people in their natural setting–and recognize what they’re not telling youآیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.