موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life - PDF
نویسندگان: خلاصه: As seen on NBCTODAY Show, MSNBC Dayside with Chris Jansing, Live! With Regis and Kelly and in US News and World Report and the Chicago Tribune. Named one of Library Journal’s Best Business Books of 2010. TV’s newest personal finance star shows how to develop the mindset, discipline, and spirit to grow wealth on your own terms–without fear or anxiety, Farnoosh Torabi combines behavioral psychology with real attitude! Build a healthier relationship with money…map a plan based on what you care about…transform dreams into reality.
Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used - PDF
نویسندگان: خلاصه: “Don Sexton has managed to weld key ideas from marketing, economics, finance, and statistics to explain clearly how marketing drives the financial performance of a company. Furthermore, he has given us forward control through his Customer Value Added™ metric that allows us to predict a company’s future performance.” –JC Larreche, INSEAD Alfred H. Heineken Professor of Marketing, author of The Momentum Effect “Customer Value Added™ combines a discipline with an insightful approach to assessing and capturing the intrinsic value of business opportunities.” –Scott Fuson, Vice President, Specialty Chemicals and Global Executive Director Life Sciences, Dow Corning “Value Above Cost reminds us that superior financial performance must be at the heart of every decision and every action we take as business professionals. And in addition to bringing fresh insight and accompanying techniques, the Customer Value Added™ metric provides a formula with which to measure results and the tools to deliver on that responsibility.” –Mark Yolton, Senior Vice President, SAP Foreword by Bob Liodice President and CEO of the Association of National Advertisers A Breakthrough Approach to Managing and Measuring Customer Value–and Maximizing Financial Performance! • Establish rock-solid linkages among marketing, branding, and business performance • Use CVA® to structure your organization and develop winning strategies that maximize contribution • Contains practical tools and worksheets you can start using right now • Learn from the experiences contributed by senior executives from more than 30 leading organizations Want more revenue, contribution, and profits? Then start managing, measuring, and optimizing the most crucial driver: Customer Value Added (CVA®). In Value Above Cost, award-winning professor and top consultant Donald E. Sexton demonstrates why CVA® is such a powerful tool for quantifying customer value and the business activities that achieve it. Using CVA®, Sexton demonstrates how to systematically and incontrovertibly link your company’s marketing and branding activities to business financial performance–and build a marketing accountability scoreboard that tracks your effectiveness every step of the way. Sexton draws on his experiences working with enterprises of all sizes, from startups to the Fortune 500, sharing powerful insights drawn from disciplines ranging from marketing and economics to finance and beyond. He illustrates these ideas with cases contributed by numerous successful managers. Along the way, he offers a complete blueprint for CVA® maximization: one that will be indispensable to CEOs, CMOs, CFOs, strategists, managers, and entrepreneurs alike.
It's Not You, It's Biology.: The Science of Love, Sex, and Relationships - PDF
نویسندگان: خلاصه: At last, here’s what you should’ve learned in high school biology! This paperback edition is an Everyman’s humorous look at the real differences—biological, historical, psychological—between men and women…with fun and provocative insight into what really drives behavior and interactions between men and women. Men talk about women to men. Women talk about men to women. Men and women talk to each other (or try to) about relationships. It’s Not You, It’s Biology provides insight, ammunition, snappy comebacks, and interesting cocktail party banter for everyone who ever wondered why we do what we do vis-a-vis the opposite sex. It’s Freakonomics for the Relationship-Challenged.
Say What You Mean and Mean What You Say!: Saving Your Child from a Troubled World - PDF
نویسندگان: خلاصه: Parents have it tough. Kids have it tough, too. And few people are in a better position to guide readers through these tough times than Judge Glenda Hatchett. As chief presiding judge of one of the largest juvenile court systems in the country, she gained a front-row perspective on the hot-button social issues of our time -- including drug and alcohol abuse, truancy, date rape, and school violence. As presiding judge on the hit television series Judge Hatchett, she continues to build bridges between parents and their lost, angry, and alienated teens. And, as a parent, she's turned her professional experiences to personal advantage, helping her own children navigate through some of the more difficult dilemmas facing young people today. Using her experiences as a judge and a parent, Judge Hatchett shares with readers seven simple strategies to becoming more involved in a child's life and maintaining a strong relationship. Including concrete examples and illuminating anecdotes, Judge Hatchett says what she means and means what she says in this essential guide to raising safe, smart, and successful children ... even in the tough times.
Now You Die (The Bullet Catchers) - PDF
نویسندگان: خلاصه: Former Bullet Catcher and lone wolf investigator Jack Culver is on a mission. Thirty years ago, an innocent woman was convicted of murder. Jack believes he's found the real killer -- but to take down one of the highest legal authorities in the land, he needs access. Serious access. Unfortunately, the one person he knows with that kind of power is his ex-boss and ex-lover, the woman who still haunts his dreams.Bullet Catchers owner Lucy Sharpe realizes she's being used for her connections, and she intends to use Jack Culver right back. She's determined to see justice served, even if that means partnering with the man who once found his way past her iron shields. This time, she'll be strong enough to avoid Jack's persuasive touch.But when passion flares, and they become the killer's target, Lucy and Jack don't just break some rules -- they shatter them. And that means risking everything: their jobs, their hearts...and their lives.
What is a p-value anyway? 34 Stories to Help You Actually Understand Statistics - PDF
نویسندگان: خلاصه: What is a p-value Anyway? offers a fun introduction to the fundamental principles of statistics, presenting the essential concepts in thirty-four brief, enjoyable stories. Drawing on his experience as a medical researcher, Vickers blends insightful explanations and humor, with minimal math, to help readers understand and interpret the statistics they read every day. Describing data; Data distributions; Variation of study results: confidence intervals; Hypothesis testing; Regression and decision making; Some common statistical errors, and what they teach us For all readers interested in statistics.
You Are Not I: A Portrait of Paul Bowles - Original PDF
نویسندگان: خلاصه: "I believe you; I just don't see it." He was being polite again."It must make you irritable, this stranger coming and telling you""I'm not irritable. I'm not an irritable person."After that day, Paul did not come again to the Villa de France to talk of Jane. He made it clear to me that he felt uncomfortable, giving an excuse about thenoise at the hotel. I had not realizedothers would tell me this laterthat in the four years since Jane's death he had become reluctant to go out to publicplaces. (Nor had it occurred to me that at the hotel he could not smoke kif, whichI was also to learnwas so helpful to him in alleviating anxiety.) Hesuggested that I interview him in his flat, saying that we could talk better there. When I mentioned that other people were usually around, makingdiscussion difficult, he said he would make the time to see me alone.And so began our daily conversations about Jane, extended conversations that went on for four or five hours at a time. Each day he waited for me tobegin. As he waited, perhaps he was steeling himself, as for an ordeal, but he never gave any direct indication that this was so. He did make it clear,however, how much he admired her work, how he regretted that it had not been adequately recognized in her lifetime.I soon learned that if I came to him with my theories about Jane's writingfor theorizing, working at an abstract level, was part of my history (part of myselfthat was often at odds with storytelling)he would listen politely, but the conversation would go nowhere. At such times hisanswers had the quality of reiteration, of having been solidified. But if I could make myself stay with the specific, a phrase in her work or in a letter she hadwritten to him, a phrase that was provocative and mysterious at the same time, something new appeared in his response: a new incident in her life, a newmemory. Then there would be a new story, a revealing that was like a skein unwinding after the proper thread had been pulled.When he responded to my questions, he was forthcoming but in a way that is difficult to describe. It has been said of Paul many times that he is verydeceptive; he even said so himself in his autobiography. Yet, listening to him, I did not have a sense of deceptionthere was withholding, yes, but not in thesense of a deliberate refusal to tell. Rather, it seemed to me that his withholding was a process akin to his method of telling a story, where what isrevealed is revealed only at the necessary moment.I was being immersed in a world of stories: her stories, his stories about her, his stories about the two of them when they were together, about the gamesthey would play together. And then there were all the other stories, the subsidiary stories surfacing around me, arising out of the world of his daily life.One afternoon as Paul and I were just about to begin work, Mrabet came into the flat and sat down. He began a story about taking Jane to the market, inwhich he featured as a central character."I take Janie with me in car. Janie buy three bottle wine, one kilo meat, chocolate. Janie like chocolate. I look [at the bill]. Seventy-five hundred francs. I toldhim [an Italian shopkeeper], with seven thousand francs I could buy" Mrabet listed in Spanish a number of items that he couldbuy with this sum. "Janie told me no. I told Janie this day, 'Shut up.'""Glad I wasn't there," Paul said."Janie became small.""Like Alice in Wonderland," Paul interjected."Italiano hit me." And then, broadening the base of his accusation, "Cherifa hit me. Ayse [a Moroccan woman who had worked for Jane] hit me.""Ay, ay, ay," said Paul."Everybody hit me. Never buy anything from Italiano.""And Ang?le?" Paul asked. Ang?le was a Spanish woman who had also worked for Jane."Ang?le hit me.""One time," noted Paul, "Janie had six servants altogether. Not all at the same time. They rotated.""Culpa," announced Mrabet loudly. "Your fault.""According to him," Paul turned to me, "everything is my fault because I didn't command her, make her do this or that. Nobody could make her doanything," he insisted.Mrabet said something about men needing to control women."All right, it's my fault. It's all over, so don't tell me it's my fault." Whereas earlier in Mrabet's story Paul had prompted him to further telling, now the tone ofhis voice was aggrieved."Besides, Mrabet," I interjected, "Paul wouldn't have wanted to tell her.""He has a different ideathe man has to command," Paul explained."In this world," Mrabet said expansively, "every woman has to have a man over her." Then he added something about Paul not having been seriousenough and supplemented it with an aside to Paul in Spanish."He says the man has to keep the bit in the mouth, otherwise the woman runs away. Never let her do what she wants, or it's too late," Paul translated."It was too late when he met her," I said."It's never too late," Mrabet pronounced and got up and lef
Real People. Real Jobs. Real Rewards, What Can You Do with a Major in Psychology (What Can You Do with a Major in...) - PDF
نویسندگان: خلاصه: Your guide to glide from campus to careerNewsflash! A degree in psychology doesn't have to lead to a lifetime of listening to patients on couches. Whether you're a student considering majoring in psychology or already have a degree and want to begin or change your career, this is your guide to exciting opportunities that range from the traditional to the unconventional. The information goes beyond typical job descriptions to include:* Advice on college and curriculum choices--courses, internships, and more* Tips to help you land a job you'll love* Profiles of real graduates, their jobs, and how they got them* Inside, real-life information from an art therapist, a sports psychologist, a forensic psychologist, a school psychologist, a corporate psychologist, and a community psychologist* Overviews of typical salary levels, hours, and work environments* Extensive additional resources, including Web sites, professional organizations, periodicals, and more* Licensing requirementsWith this thorough analysis of the field, you can base your education and career decisions on practical information plus the invaluable first-hand insight of professionals who have "been there and done that."
The Power of Positive Profit: How You Can Improve Any Bottom Line in Sales, Marketing, and Management with MoneyMath - Original PDF
نویسندگان: خلاصه: When businesses struggle they often try to make up for it by cutting costs to increase sales, but volume selling isn’t real success because you can’t do it forever. In this book, Graham Foster shares powerful business lessons on how to sell at the right price and maintain solid margins. This is the ultimate guide to keep your company growing and healthy.
How Do You Know?: The Economics of Ordinary Knowledge - PDF
نویسندگان: خلاصه: How do ordinary people come to know or believe what they do? We need an account of this process to help explain why people act as they do. You might think I am acting irrationally--against my interest or my purpose--until you realize that what you know and what I know differ significantly. My actions, given my knowledge, might make eminently good sense. Of course, this pushes our problem back one stage to assess why someone knows or believes what they do. That is the focus of this book. Russell Hardin supposes that people are not usually going to act knowingly against their interests or other purposes. To try to understand how they have come to their knowledge or beliefs is therefore to be charitable in assessing their rationality. Hardin insists on such a charitable stance in the effort to understand others and their sometimes objectively perverse actions. Hardin presents an essentially economic account of what an individual can come to know and then applies this account to many areas of ordinary life: political participation, religious beliefs, popular knowledge of science, liberalism, culture, extremism, moral beliefs, and institutional knowledge. All of these can be enlightened by the supposition that people are attempting reasonable actions under the severe constraints of acquiring better knowledge when they face demands that far outstretch their possibilities.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.