موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Brought to You By: Postwar Television Advertising and the American Dream - PDF
نویسندگان: خلاصه: 'If there was a book like "Brought to You By" when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business' - Jerry Della Femina, President, Jerry Della Femina & Partners. 'The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture' - John Gerzema, Managing Director, Fallon NYC. 'A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective' - Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan. 'Incredibly thought-provoking for anyone interested in the shaping of our commercial culture' - Megan Kent, Executive Director, Brand Planning, Bozell Worldwide. 'All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read' - Lary May, Professor of American Studies, University of Minnesota. 'This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities - the television commercial' - Mark R. Morris, Chairman, Bates North America. 'For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide' - John F. Sherry, Jr., Professor of Marketing, Northwestern University. 'Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers' - Benny Sommerfeld, Business Development Manager, Volvo Cars N.A. Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include "Pledging Allegiance: American Identity and the Bond Drive of World War II".
Attached: The New Science of Adult Attachment and How It Can Help You Find – and Keep – Love - PDF
نویسندگان: خلاصه: Is there a science to love? In this groundbreaking book, psychiatrist and neuroscientist Amir Levine and Rachel S. F. Heller reveal how an understanding of attachment theory-the most advanced relationship science in existence today-can help us find and sustain love. Attachment theory forms the basis for many bestselling books on the parent/child relationship, but there has yet to be an accessible guide to what this fascinating science has to tell us about adult romantic relationships-until now. Attachment theory owes its inception to British psychologist and psychoanalyst John Bowlby, who in the 1950s examined the tremendous impact that our early relationships with our parents or caregivers has on the people we become. Also central to attachment theory is the discovery that our need to be in a close relationship with one or more individuals is embedded in our genes. In Attached, Levine and Heller trace how these evolutionary influences continue to shape who we are in our relationships today. According to attachment theory, every person behaves in relationships in one of three distinct ways: *ANXIOUS people are often preoccupied with their relationships and tend to worry about their partner's ability to love them back. *AVOIDANT people equate intimacy with a loss of independence and constantly try to minimize closeness. *SECURE people feel comfortable with intimacy and are usually warm and loving. Attached guides readers in determining what attachment style they and their mate (or potential mates) follow. It also offers readers a wealth of advice on how to navigate their relationships more wisely given their attachment style and that of their partner. An insightful look at the science behind love, Attached offers readers a road map for building stronger, more fulfilling connections.Author(s): Amir Levine, Rachel Heller Publisher: Penguin Group USA, Year: 2010 ISBN: 1585428485,9781585428489
The Secret Life of Cats: Everything Your Cat Would Want You to Know - PDF
نویسندگان: خلاصه: For many cat lovers, our pets are our best friends. But how well do we really know them? What do they want? In The Secret Life of Cats, Claire Bessant draws on years of experience to tell us exactly how to better communicate with and look after our pets. We learn what those meows mean, how to read cat body language, how to tell their likes and dislikes, and a great deal more. Written with the conviction that the more you understand your cat, the more fulfilling life will be for both pet and owner, this book shows you how to fully appreciate your cat's natural behavior.
Discovering the Leader in You: How to realize Your Leadership Potential (J-B CCL (Center for Creative Leadership)) - PDF
نویسندگان: خلاصه: Praise for Discovering the Leader in You"An excellent guide for both new and seasoned leaders on the unique and complex challenges of leadership in the twenty-first century. This well-written, concise book will take you through the steps needed to make conscious, deliberate leadership choices in our 24/7 world of constant access and rapid change—choices that will help you better shape and control the influence you want to have."—Molly Corbett Broad, president, American Council on Education"All great leaders strive for excellence by committing and periodically recommitting to self-improvement. In Discovering the Leader in You, the authors help leaders hone their awareness of self and environment in this must-read guide on the journey to betterment." —Risa Lavizzo-Mourey, president, Robert Wood Johnson Foundation "An effective leader must have keen self-awareness, which can only be obtained through a systematic process of self-discovery and evaluation. This book will take you through a proven discovery process that will help hone your leadership skills. I highly recommend it." —Donna Noce, president, White House Black Market "Discovering the Leader in You isn't about finding what's inside you or recovering what you've lost. It's about recognizing your situation, embracing its challenges, and making the necessary changes to overcome the challenges you face. This book helps leaders at all levels frame leadership discovery as a choice—a decision to make a difference to improve the lives of other people. Leadership is essential no matter the situation." —General James D. Thurman, commanding general, U.S. Army Forces Command"Leaders can make or break an organization. With Discovering the Leader in You, the authors supply us with a systematic approach to excelling as a leader. The principles defined in this book can help you become the effective, impactful leader you want to be!"—Eric Wiseman, chairman, president, and CEO, VF Corporation"Discover who you are as a leader with the world's top experts on the subject!" —Marshall Goldsmith
The Most Dangerous Business Book You'll Ever Read - PDF
نویسندگان: خلاصه: Hone your professional approach to a razor's edge using lessons from military and civilian intelligenceThe Most Dangerous Business Book You'll Ever Read brings expertise from military and civilian intelligence operations into your business life. It lays out hard-hitting interpersonal skills to raise your level of professional effectiveness and vanquish your competition.The Most Dangerous Business Book You'll Ever Read features former Army interrogator Gregory Hartley's unique system of profiling, formula for persuasion, and framework for establishing expertise quickly. Gregory makes his system concrete with case studies, tables, diagrams, and more.Question like a Polygrapher Sort Personalities like a Profiler Close a Deal like a Hostage Negotiator Interview like an Interrogator Network like a Spy Research like an Intelligence Analyst Decide like a SEAL Team-Build like Special Ops Take your career focus to the next level. Discover the skills they don't teach in business school with The Most Dangerous Business Book You'll Ever Read.
Now You're Thinking!: Change Your Thinking...Revolutionize Your Career...Transform Your Life - PDF
نویسندگان: خلاصه: Want to improve? Want to change? Start inside your own head: You are what you think! Now You’re Thinking will help you build your great life by teaching you breakthrough techniques for thinking far more effectively. Whether you’re considering refinancing your house or trying to become a better parent, some thinking processes are simply proven to work better. Learn them here--right now. Discover how to assess your own thinking style, build on your strengths, fix your weaknesses, navigate tough challenges and moral dilemmas… gain new perspective… think your way to balance and security… survive the career game of “ladders and slides”… master strategic thinking, in business, and in life!
Social Knowledge: Using Social Media to Know What You Know (Premier Reference Source) - PDF
نویسندگان: خلاصه: For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways to share knowledge with both internal and external stakeholders driven by concerns such as downsizing, the impending retirement of baby boomers, terrorism, and a host of other organizational challenges.Social Knowledge: Using Social Media to Know What You Know aims to provide relevant theoretical frameworks, latest empirical research findings, and practitioners best practices in the area. The book is multidisciplinary in nature and considers a wide range of topics, each of which is related to social knowledge. It is written for professionals who want to improve their understanding of the strategic role of social knowledge in business, government, or non-profit sectors.
Millionaire Teacher: The Nine Rules of Wealth You Should Have Learned in School - Original PDF
نویسندگان: خلاصه: The incredible story of how a schoolteacher built a million-dollar portfolio, and how you can too Most people wouldn't expect a schoolteacher to amass a million-dollar investment account. But Andrew Hallam did so, long before the typical retirement age. And now, with Millionaire Teacher, he wants to show you how to follow in his footsteps. With lively humor and the simple clarity you'd expect from a gifted educator, Hallam demonstrates how average people can build wealth in the stock market by shunning the investment products peddled by most financial advisors and avoiding the get-rich-quicker products concocted by an ever widening, self-serving industry.Using low cost index funds, coupled with a philosophy in line with the one that made Warren Buffett a multi-billionaire, Hallam guides readers to understand how the stock and bond markets really work, arming you with a psychological advantage when markets fall.Shows why young investors should hope for stock market crashes if they want to get richExplains how you can spend just 60 minutes a year on your investments, never open a financial paper, avoid investment news, and still leave most professional investors in the dustPromotes a unique new investment methodology that combines low cost index funds and a Warren Buffett-esque investment philosophyMillionaire Teacher explains how anyone can learn the ABCs of personal finance and strengthen their financial position.
What Have They Built You to Do?: The Manchurian Candidate and Cold War America - Original PDF
نویسندگان: خلاصه: Considered by many to be the best political thriller ever made, The Manchurian Candidate is as entertaining, troubling, and relevant today as it was in 1962. Starring Frank Sinatra, Laurence Harvey, and Angela Lansbury, and directed with probing insight by John Frankenheimer, the film was widely acclaimed as a masterpiece. Largely out of circulation for the next two decades, it acquired a well-deserved cult following until it was rereleased during the last year of the Reagan presidency, when its pointed satire of political and media manipulation seemed more timely than ever. In What Have They Built You to Do?—a key line of dialogue from the original film—Matthew Frye Jacobson and Gaspar Gonz?lez undertake an ambitious reexamination of The Manchurian Candidate, the 1959 novel by Richard Condon on which it was based, and—critically analyzed here for the first time—the 2004 remake directed by Jonathan Demme. Based on close readings of the film and broad investigations into the eras in which it was made and rediscovered, the authors decode the many layers of meaning within and surrounding the film, from the contradictions of the Cold War it both embodies and parodies—McCarthyism and Kennedy liberalism, individualism and conformity—to its construction of Asian villains, overbearing women, and male heroes in a society anxious about race, gender, and sexuality. Through their multifaceted analysis of The Manchurian Candidate (in all its incarnations), Jacobson and Gonz?lez raise provocative questions about power and anxiety in American politics and society from the Cold War to today. Matthew Frye Jacobson teaches American studies at Yale University. His books include Roots Too: White Ethnic Revival in Post–Civil Rights America. Gaspar Gonz?lez is an independent scholar and journalist in Miami. He has taught American studies at Yale University and film studies at the University of Miami.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.