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The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business - Original PDF
The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business - Original PDF
نویسندگان: Mary Cantando خلاصه: In "The Woman's Advantage," Mary Cantando does an excellent job detailing how women can grow their businesses in today's crazy marketplace. She clearly articulates key strategies that entrepreneurs must embrace for maximum success in the least possible time. The book's greatest strength can be found in the 20 stories of women entrepreneurs that illustrate each strategy. Their journeys to success are filled with golden nuggets of practical advice at the same time they're highly inspirational. The info on WBE (Women's Business Enterprise) Certification is also extremely useful. It goes far beyond the actual steps, into how to leverage the certification to acquire new customers and drive incremental growth with existing ones. Even though I've had my own company for nearly 20 years, I got a lot of new ideas I can use to take my own business to the next level. I don't say this often! In fact, right now I'm wondering why I didn't do some of these things 5 years ago. Buy this book if you want to grow your business dramatically or create a predictable revenue stream. Mary will cut your learning curve and give you the kick in the pants you need. She challenges you to step outside your comfort zone and learn new behaviors that can make this growth easier. Jill Konrath
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Original PDF
Full Frontal PR: Getting People Talking about You, Your Business, or Your Product - Original PDF
نویسندگان: Richard Laermer, Michael Prichinello خلاصه: I rely on Full Frontal PR as my PR resource on practically a daily basis. The book has been the most valuable PR resource I have ever owned. Using the tools I have been able to drive great attention to my company. Its pages are dog-eared and in some cases falling out due to overuse. The best PR book I've ever read and I continue to re-read.
You Can Say That Again - PDF
You Can Say That Again - PDF
نویسندگان: Bruce Rogers خلاصه: "You say tuh-MAY-toe. I say tum-AH-toe." Learn about the Kanajun Langweej; find out where abracadabra and the F-word come from; understand the connection between assassins and eating hash and what it really means when the media describe a politician as "tired." There's probably lots about English that you don't know: how do you pronounce schism, anyway? And, if you're talking to an English speaking audience is it PA-ris, or pa-REE? Spell checkers are a handy invention when we write, but when it comes to using the appropriate word and saying it so others will understand, you're on your own. And how you say, is often as important as what you say. We have all cringed with embarrassment, at one time or another, upon hearing a word incorrectly used or pronounced - or after doing so ourselves. Written with a Canadian English-speaking audience in mind, You Can Say That Again! A Fun Approach to Sounding Better When You Open Your Mouth to Speak will teach you how to speak properly - even if you thought you already knew how - and save you from humiliating slip ups. At the very least, a verbal miscue will lead to a temporary loss of credibility; at its worst, the faux pas can be career threatening. Good speech, on the other hand, establishes credibility and enhances authority. This book will help you sound as though you know what you are talking about. You Can Say That Again! has a language quiz in every chapter, along with lists of word origins, political and business terms, sports and science bloopers, puns, limericks, and euphemisms. There's a pronunciation guide for major languages, and help for those who want to join the battle against jargon, slang, and clichs. It also offers tips on preparation and presentation for public speaking, whether at a social or business occasion, or on radio or television. Not a dictionary, but a collection of useful word information, You Can Say That Again! is an indispensable guide both to correct usage and pronunciation. With clear instructions, detailed lists, and sound advice, it will help the reader improve speech, sound better, and express thoughts more clearly.
The Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You've Lost It) - PDF
The Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You've Lost It) - PDF
نویسندگان: Sandy Allgeier خلاصه: When I was a boy, my father gave me a few bits of advice to heed if I wanted others to trust and respect me: follow through on your promises. Don't rush to judgment. Match your words to your actions and your actions to your words. Show others the respect you'd like to receive. Treat your word as a sacred bond. Apparently Daddy was a smidge too circumspect, because Sandy Allgeier has spun those concise, durable little sayings into a full-length book that investigates Daddy's advice in truly exhausting detail.
You're Not Stupid! Get the Truth: A Brief on the Bush Presidency - PDF
You're Not Stupid! Get the Truth: A Brief on the Bush Presidency - PDF
نویسندگان: William John Cox خلاصه: This is a good book for reference and summary. Issues are organized with simple narrative of the rhetoric and conflicting actions taken Bush Administration. I didn't read the whole book because every section ends with, "You're not stupid! Get the truth!" making me feel a bit battered after only a few sections. I'll keep the book to refer to issues when I would like background.
GETTING WHAT YOU WANT CL - PDF
GETTING WHAT YOU WANT CL - PDF
نویسندگان: Bob Brecher خلاصه: My intention in this book is polemical, but not rhetorical. For while I shall try to persuade readers that the whole idea of a liberal morality is in the end untenable, the very possibility of my doing so rests on a sense of, and a confidence in, a rationality which it is liberalism’s great achievement to have bequeathed us. Thus an underlying theme is that liberalism’s loss of confidence in a universal and impartial rationality, resulting in its transformation into the series of relativisms now described as postmodernism, is misplaced; but that the seeds of this transformation have lain dormant in the liberal tradition. In particular, it is liberalism’s difficulties in justifying morality which are central to that transfor mation and which show why, its achievements notwithstanding, liberal morality is in the end conceptually inadequate to the point of being corrosive. My argument is simply that liberal morality is unsustainable because it cannot offer a rationally adequate account either of morality as a fact of everyday life or of any possible justification of moral principles and moral demands. I hope to lay the ground, in the longer run, for the possibility of a thoroughly rationalistic account and justification of morality; to refute both amoralists who reject the claims of morality upon them and (philosophical) sceptics who, however they may actually behave, reject the possibility of any rational justification of (even their own) moral actions and judgements. In rejecting liberal morality and liberal theories of morality, then, I am emphatically not rejecting the liberal conception of rationality. In particular, I share the aspirations of classical no less than later nineteenth- and earlier twentieth-century liberals to a universal and impartial rationality—even if imperfectly realized, in that tradition as elsewhere, and even if too often limited to questions of means rather than extending also to ends
How You Can Kill Al Qaeda: (In 3 Easy Steps) - PDF
How You Can Kill Al Qaeda: (In 3 Easy Steps) - PDF
نویسندگان: Howard Clark خلاصه: I downloaded this title at the beginning of my lunch break and had finished consuming it before the break was over. The book is quite short and with a heavy measure of whitespace could more accurately be called a pamphlet. The book's admirable goal of killing al qaeda once and for all is probably more accurately stated as killing al qaedea's recruiting worldwide than actually killing current members of al qaeda. This is the thrust of the book. Clark lays out a plan for action that essentially calls on non-governmental organizations and individuals to present counter-propaganda online. Some specific language to reference is provided in order to demean and delegitamize the militaristic messages of al qaeda online in the sight of would-be recruits. While bringing down recruiting is a solid long-term goal, I believe the title is a bit misleading. The items laid out in the book are nothing new and seem pretty obvious, albeit under-utilized tools. This book is a quick, easy read. No deep understanding of islam or the "muslim world" are necessary. My central complaint about the book is the price:length ratio is a bit high.
X-Treme Latin: All the Latin You Need to Know for Survival in the 21st Century - PDF
X-Treme Latin: All the Latin You Need to Know for Survival in the 21st Century - PDF
نویسندگان: Henry Beard خلاصه: Did these other reviewers read the same book? It consists of very tired uhmm ... "jokes," which you have to know Latin for in order to get the "hilarious" translations. Translating something lame into Latin does not make it funny! The only tidbit I found amusing was on p.15, the Latin for 'If you can read this, I lost my trailer,' which would be pretty funny to have in South Carolina. As for the rest of this yawnfest, the only Latin you need to know is 'caveat emptor'.
You Are Here: Exposing the Vital Link Between What We Do and What That Does to Our Planet - PDF
You Are Here: Exposing the Vital Link Between What We Do and What That Does to Our Planet - PDF
نویسندگان: Thomas M. Kostigen خلاصه: In this groundbreaking book, the New York Times bestselling coauthor of The Green Book Thomas M. Kostigen reveals the vital missing link in today's environmental crisis: how we as individuals are connected to the most tenuous geography on the planet. Despite the recent prominence of ''green'' issues in the news, the direct relationship between our actions and the earth is too often ignored. But the seemingly insignificant things we do every day have the power to literally alter the landscape in the ongoing battle to resuscitate the planet. There are living narratives of climate change that reveal the consequences of our everyday actions. You Are Here allows us to both comprehend and care about what's happening in these encampments of ruin. Kostigen shows us what may well be a glimpse of our future in Linfen City, China, one of the most polluted places on the planet. From a garbage patch twice the size of Texas in the middle of the Pacific Ocean, to the melting arctic ice shelf, to the flood zone that is Mumbai, India, to the dwindling rainforests of the Amazon, You Are Here describes the environmental crisis in a way we can feel, see, and touch. Kostigen presents us with opportunities for change and shows us how to take action on the spot, wherever we are. Combining groundbreaking research and page-turning frontline reporting, Kostigen pulls back the curtain on the most pressing and provocative issues of the day and in so doing we see the earth and our place on it in a brand new light.
He's Just Not That Into You: The No-Excuses Truth to Understanding Guys - PDF
He's Just Not That Into You: The No-Excuses Truth to Understanding Guys - PDF
نویسندگان: Greg Behrendt, Liz Tuccillo, Lauren Monchik خلاصه: A collective epiphany burst forth in the room, and for me in particular. All these years I’d been complaining about men and their mixed messages; now I saw they weren’t mixed messages at all. I was the one that was mixed up. Because the fact was, these men had simply not been that into me. Now, at first glance it seems that this should have been demoralizing to us, it should have sent us all into a tailspin. Yet the opposite was true. Knowledge is power, and more importantly, knowledge saves us time. I realized that from that day forward I would be spared hours and hours of waiting by the phone, hours and hours of obsessing with my girlfriends, hours and hours of just hoping his mixed messages really meant “I’m in love with you and want to be with you.” Greg reminded us that we were all beautiful, smart, funny women, and we shouldn’t be wasting our time figuring out why a guy isn’t calling us. As Greg put it, we shouldn’t waste the pretty. It’s hard. We’re taught that in life, we should try to look on the bright side, to be optimistic. Not in this case. In this case, look on the dark side. Assume rejection first. Assume you’re the rule, not the exception. It’s intoxicatingly liberating. But we also know it’s not an easy concept. Because this is what we do: We go out with someone, we get excited about them, and then they do something that mildly disappoints us. Then they keep doing a lot more things that disappoint us. Then we go into hyper-excuse mode for weeks or possibly months, because the last thing we want to think is that this great man that we are so excited about is in the process of turning into a creep. We try to come up with some explanation He’sJustNotThatIntoYou for why they’re behaving that way, any explanation, no matter how ridiculous, than the one explanation that’s the truth: He’s just not that into me. That’s why we’ve included questions from women taken from real situations. They represent the basic excuses we all use that keep us in situations far longer than we should be. So read, enjoy, and hopefully learn from other women’s confusion. And above all, if the guy you’re dating doesn’t seem to be completely into you, or you feel the need to start “figuring him out,” please consider the glorious thought that he might just not be that into you. And then free yourself to go find the one that is. Introduction by Greg So I’m sitting in the writers’ room at Sex and the City pondering my good fortune to be the only straight male on the predominantly female writing staff (actually I’m just eating a cookie), when the writers begin talking about guys they’re seeing. This is a common occurrence, as it is part of the writing process for a show that explores romantic relationships. It is endlessly fascinating. I know that sounds sarcastic, but I’m being for real.

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