لایب سان

Ebook details:
عنوان: Writing for the Fashion Business
نویسنده: Swanson, Kristen K., Everett, Judith C.
ناشر: Fairchild Books; illustrated edition edition (March 10, 2008)
زبان: English
شابک: 1563674394, 978-1563674396

9781501304316 1501304313
حجم: 13 Mb
فرمت: html to pdf

Table of contents Front matter Introductionpp. xv–xviii Acknowledgmentspp. ix–xx Part One: Writing in The Fashion Environment [Part One: Writing in The Fashion Environment : Introductory Text]pp. 1–2 Effective Fashion Communicationpp. 3–26 The Writing Processpp. 27–68 Part Two: Fashion Journalism [Part Two: Fashion Journalism : Introductory Text]pp. 69–70 Writing for Newspaperspp. 71–105 Writing for Magazinespp. 106–140 Writing for Broadcast Mediapp. 141–178 Part Three: Fashion promotion communication [Part Three: Fashion promotion communication : Introductory Text]pp. 179–180 Writing for Advertisingpp. 181–217 Writing for Public Relationspp. 218–274 Writing for New Mediapp. 275–306 Part Four: Other Forms of Fashion Writing [Part Four: Other Forms of Fashion Writing : Introductory Text]pp. 307–308 Scholarly Writingpp. 309–348 Writing Bookspp. 349–391 Writing Business Communicationspp. 392–453 Writing Employment Messagespp. 454–490 Back matter Appendix A: Grammar Mechanicspp. 491–507 Appendix B: Documentation Formatpp. 508–541 Appendix C: Effective Document Designpp. 542–546 Appendix D: Web Source Location and Evaluationpp. 547–551 Appendix E: Oral Presentationspp. 552–562 Glossarypp. 563–580 Photo and Text Creditspp. 601–604