In this book we cover the concept of Archetypes and using them for branding of any business or organization. We cover each Archetype and discuss how to determine the best Archetype for your business.
Any organization with customers is faced with the challenge of presenting its products and services to its target audience. It’s important to make an impactful connection with the target consumer. For example, if you have a small business taking on a large business, you might highlight your ability to be nimble and quick. Or, if you are a large business, you might emphasize strength and reliability.
Consumers often associate themselves with the brand that they believe embodies them. This book will explore the concept of brand Archetypes and how businesses and organizations can tailor their marketing messages and appearance to fit who they are as a company.
Brand Archetypes are twelve personalities that have traits that are relatable to individuals. We will explore these archetypes, how they came to be developed, and how they can be leveraged for any organization’s branding and marketing efforts.
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