دانلود کتاب Tourist Destination Management: Instruments, Products, and Case Studies - Original PDF - Libsan

دانلود کتاب Tourist Destination Management: Instruments, Products, and Case Studies - Original PDF

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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

سرچ در وردکت | سرچ در گودریدز | سرچ در اب بوکز | سرچ در آمازون | سرچ در گوگل بوک

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Front Matter ....Pages i-xii Social Media Usage Among Top European DMOs (Ahmet Uşaklı, Burcu Koç, Sevil Sönmez)....Pages 1-14 Neoliberal Collaboration of Tourism Academia and Industry: The Case of Destination Governance (Alper Aslan, Metin Kozak)....Pages 15-26 The Airline–Airport–Destination Authority Relationship: The Case of Greece (Andreas Papatheodorou, Eirini Vlassi, Dominiki Gaki, Lemonia Papadopoulou-Kelidou, Marina Efthymiou, Dimitrios Pappas et al.)....Pages 27-41 The Recent Boom in Spain: Economic Sustainability of Destinations (Andrés Artal-Tur, Doaa Salman, Yasser Tawfik)....Pages 43-73 Exploring Tourist Satisfaction and Destination Loyalty (Andrés Artal-Tur, Noelia Sánchez-Casado)....Pages 75-99 Destination Management Through Stakeholders’ Collaborations (Angela Tritto, Nicole Chang Shu Fun)....Pages 101-121 Food as a Component in Destination Marketing (Anna Stalmirska, Peter Whalley, Paul Fallon)....Pages 123-141 An Application of the EU Financial Instruments for Rural Tourism Development (Elena Aleksandrova)....Pages 143-157 Travel Bloggers as Influencers: What Compels Them to Blog (Esra Ay, Kübra İpek, Nazım Bircan Özdağ, Ecem Özekici, Maria Dolores Alvarez)....Pages 159-175 Winery Operators’ Perceptions of Factors Affecting Wine Tourism Development (Giacomo Del Chiappa, Maria Alebaki, George Menexes)....Pages 177-191 Collaborative Policy Making and Stakeholder Engagement: A Resident–Based Perspective (Giacomo Del Chiappa, Marcello Atzeni, Martina Gallarza)....Pages 193-207 Non-constant Reputation Effect at Spanish Mediterranean Destinations (Isabel P. Albaladejo, María Isabel González-Martínez)....Pages 209-225 Turnaround Strategies in Destination Marketing Organizations (Jeremy Fairley)....Pages 227-239 Contemporary Urban Destination Marketing: A Comparative Analysis (Kenneth Deptula, Alan Fyall)....Pages 241-255 Competitiveness Factor Analysis of an Operating Tourist Destination (Mariya Stankova, Ivanka Vasenska)....Pages 257-272 A Strategic Approach to Managing Risk and Crisis at Tourist Destinations (Ozen Kirant Yozcu, Gurel Cetin)....Pages 273-287 How Flow-Based Destination Management Blends Theory and Method for Practical Impact (Pietro Beritelli, Gabriella Crescini, Stephan Reinhold, Veronika Schanderl)....Pages 289-310 French Golf Tourism and Sustainable Development (Sorina Cernaianu, Claude Sobry)....Pages 311-324

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