Social Media Marketing:  A Strategic Approach (2nd Edition) - Image pdf with ocr

دانلود کتاب Social Media Marketing: A Strategic Approach (2nd Edition) - Image pdf with ocr

Author: Barker, Melissa, Barker, Donald I., Bormann, Nicholas F., Zahay, Debra

توضیحات کتاب :

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E

سرچ در وردکت | سرچ در گودریدز | سرچ در اب بوکز | سرچ در آمازون | سرچ در گوگل بوک

ضمانت بازگشت

ضمانت بازگشت

فایل های تست شده

فایل های تست شده

پرداخت آنلاین

پرداخت آنلاین

تضمین کیفیت

تضمین کیفیت

دانلود فوری

دانلود فوری

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

ادامه ...

Ebook details:
عنوان: Social Media Marketing: A Strategic Approach
نویسنده: Barker, Melissa, Barker, Donald I., Bormann, Nicholas F., Zahay, Debra
ناشر: Cengage Learning; 2 edition (March 22, 2016)
زبان: English
شابک: 1305502752, 978-1305502758
حجم: 113 Mb
فرمت: Image pdf with ocr

ادامه ...

Cover -- Half Title -- Title -- Statement -- Copyright -- Brief Contents -- Contents -- Preface -- About the Authors -- Acknowledgments -- Dedication -- Ch 1: The Role of Social Media Marketing -- Ch 1: Learning Objectives -- What Is SMM? -- The Seven Myths of SMM -- The History of SMM -- Why SMM Is Different -- Careers in SMM -- What Are the Characteristics of a Successful Social Media Marketer? -- Best Practices for SMM -- Ch 1: Notes -- Ch 2: Goals and Strategies -- Ch 2: Learning Objectives -- What Is a SMM Plan? -- SMM Planning Cycle -- Listen and Observe: Five Stages -- Listen and Observe: Listening Centers -- Setting Goals and Objectives -- Determining Strategies -- Linking Goals with a Call to Action -- Self-Promotion vs. Building an Army of Advocates -- Best Practices for Developing a Social Media Strategy -- Ch 2: Notes -- Ch 3: Identifying Target Audiences -- Ch 3: Learning Objectives -- The Importance of Targeting in SMM -- The Targeting Process in SMM -- Targeting Ads and Posts on Social Platforms -- Best Practices for Targeting Branded Posts -- Ch 3: Notes -- Ch 4: Rules of Engagementfor SMM -- Ch 4: Learning Objectives -- Permission vs. Interruption Marketing: Developing the Social Contract -- Initial Entry Strategy: Passive vs. Active -- Principles for Success -- SMM Ethics -- Making Ethical Decisions -- Global Perspective -- Best Practices: Following the Rules of Engagement for SMM -- Ch 4: Notes -- Ch 5: Social Media Platforms and Social Networking Sites -- Ch 5: Learning Objectives -- List of Social Media Platforms -- A Brief History of Social Networks -- Benefits of Marketing with Social Networks -- Marketing with Social Networks -- Why Use a White Label Social Network? -- The Future of Social Networks -- Ch 5: Notes -- Ch 6: Microblogging -- Ch 6: Learning Objectives -- What Is Microblogging? A Brief History of Microblogging -- Different Uses for Microblogging -- Building Your Brand Online -- Building a Twitter Following -- Best Practices for Crafting an Effective Twitter Channel -- Marketing with Microblogging -- Ch 6: Notes -- Ch 7: Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars -- Ch 7: Learning Objectives -- Creating a Content Strategy -- Blog History -- What Is a Blog? -- Creating and Promoting a Blog -- Everyone Is a Publisher -- Marketing Benefits of Blogging -- Linking a Blog to Marketing Objectives -- Monitoring the Blogosphere -- Video Streaming in the Social Media Mix -- A Brief History of Podcasting -- Creating and Sharing Podcasts -- Marketing with Podcasting -- Hosting Webinars -- Marketing with Webinars and/or Podcasts -- Best Practices for Blogging, Podcasting, VideoSharing, and Webinars -- Ch 7: Notes -- Ch 8: Video Marketing -- Ch 8: Learning Objectives -- Viral Videos-Numa Numa and the Old Spice Guy -- Consumer Use of Video -- Benefits of Marketing with Online Videos -- How to Create Appealing Video Content -- Ch 8: Notes -- Ch 9: Marketing on Photo Sharing Sites -- Ch 9: Learning Objectives -- The Growing Importance of Visual Marketing -- A Brief History of Photo Sharing -- Benefits of Marketing with Online Photos and Other Images -- Marketing with Photo Sharing Sites -- Best Practices in Marketing through Photo Sharing -- Ch 9: Notes -- Ch 10: Discussion, News, Social Bookmarking, and Q&A Sites -- Ch 10: Learning Objectives -- The Evolution of Online Discussions -- Marketing with Social News and News Aggregation Sites -- Marketing with Social Bookmarking and S-Ecommerce -- Marketing with Q&A Sites -- Future of Discussion Boards, Social News, Social Bookmarking, and Q&A Sites -- Best Practices for Online Discussions on All Platforms -- Ch 10: Notes Ch 11: Content Marketing: Publishing Articles, White Papers, and E-Books -- Ch 11: Learning Objectives -- Publishing and Distributing Articles -- Creating White Papers and E-Books -- Marketing with Articles, E-Books, and White Papers -- Best Practices in Crafting Articles, White Papers, and E-Books -- Ch 11: Notes -- Ch 12: Mobile Marketingon Social Networks -- Ch 12: Learning Objectives -- Mobile in the Lives of Global Consumers -- How Many People Use Mobile to Access the Internet and Social Platforms? -- Which Networks Do They Access? -- Which Devices and Which Services Are Winning and Losing in the Shift to Mobile? -- What Part Do Apps Play in Mobile Use? -- What Kinds of Activities Do Consumers Conduct on Mobile? -- Are Consumers Making Purchases on Mobile? -- What Will the Impact Be of Having a Buy Button on Social Networking Sites? -- Mobile-First Strategy -- Location-Based Marketing -- Mobile Customer Experience -- Best Practices for Social Mobile Marketing -- Ch 12: Notes -- Ch 13: Social Media Monitoring -- Ch 13: Learning Objectives -- The Importance of Social Media Monitoring -- Listening and Tracking -- Measuring -- Measuring -- Evaluation -- Evaluating the Impact of Social Media Activities -- Metrics and Analytics Best Practices -- Ch 13: Notes -- Ch 14: Tools for Managing the Social Media Marketing Effort -- Ch 14: Learning Objectives -- What Are Social Media Marketing Tools? -- Choosing the Right Tool for the Job -- Single-Purpose Tools -- Single Platform Tools -- Multiple Platform Tools -- Purchased Services -- Consumer Tools for Productivity and Engagement -- Ch 14: Notes -- Ch 15: Social Media Marketing Plan -- Ch 15: Learning Objectives -- Creating an Informative and Eye-Catching Title Page -- Automatically Generating a Table of Contents -- Writing a Compelling Executive Summary -- Composing a Brief Overview Observing Social Media Presence -- Conducting a Competitive Analysis -- Setting Goals -- Determining Strategies -- Identifying the Target Market -- Selecting Platforms -- Implementing -- Monitoring -- Tuning -- Budgeting -- Calculating Return on Investment -- Getting C-Suite Buy-In -- Ch 15: Notes -- Appendix: XYZ Coffee Company Social Media Marketing Plan -- Index

ادامه ...
پشتیبانی محصول

۱- در صورت داشتن هرگونه مشکلی در پرداخت، لطفا با پشتیبانی تلگرام در ارتباط باشید.

۲- برای خرید محصولات لطفا به شماره محصول و عنوان دقت کنید.

۳- شما می توانید فایلها را روی نرم افزارهای مختلف اجرا کنید(هیچگونه کد یا قفلی روی فایلها وجود ندارد).

۴- بعد از خرید، محصول مورد نظر از صفحه محصول قابل دانلود خواهد بود همچنین به ایمیل شما ارسال می شود.

۵- در صورت وجود هر مشکلی در فرایند خرید با تماس بگیرید.