لایب سان

For the team idea, I have developed the concept of “The Three Personality Parts of Creative People”, which I would now like to introduce you to directly: As a creative person- ality, you already have a personal core team consisting of the first personality part, your private self, the second personal- ity part, your artist self and the third personality part, which I call the Third Person. This Third Person appears in situa- tions that are not clearly private or artistic, and these in- clude all around self-marketing without exception. Here one thinks classically first of professional presentations or applications. But also, for example, at the moment when A. Gause 3 your table neighbour at a private birthday party turns out to be an attractive employer for you, the first person—your private person—says goodbye and the Third Person appears. Or else at the rehearsal: you are acting, i.e. your second person—the creative one—is active. There is an interrup- tion and the director, the lecturer, the conductor, the chore- ographer or a colleague addresses you: at this moment you step out of your artist ego and the Third Person is called upon. The distinction between these three personality parts is important for many reasons, which I will discuss in detail later in the book. One, however, should be mentioned now: Each of these personality parts activates different states of consciousness and levels of competency. It is of consider- able importance for your success that you know about the strengths and weaknesses of your three personalities and that you can switch from one to the other without great irritation

xiii Contents Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 1 In the First Step We Turn to Your Inner Attitude � � � � � � � � � � 9 With the Right Posture at Your Back, the Second Step Is to Get into Action � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 9 Finally, Step 3 Deals with Being Visible � � � � � � � � � � � � � � � � 10 Part I Find the Right Posture The Early Stage: Your Reliable Engine � � � � � � � � � � � � � � � 19 References � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 32 Where Is My Habitat?: No More “How Do I Have to Be?” � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 33 Shame: No Artistic Flourishing Without Dignity� � � � � � � � 39 References � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 53 Overcoming the “Ouch Complex”: Feeling Good Is a Must � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 55 Help Is at Hand: Discover Your Third Person � � � � � � � � � � 61 Part II Get into Action The Vicious Circle of Self-Marketing: Why Too Much Market Blocks Creativity � � � � � � � � � � � � � � � � � � � � � � � � � � � 77 The Angelic Ladder of Self-Marketing: Caring for the Creative Core Is the Key � � � � � � � � � � � � � � � � � � � � � � � � � � � 85 The Quarter-Hour Policy: Finding Space and Time � � � � � 97 Office Time: Your Essential Tool for Climbing the Mountain � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 103 The Work Wish List: Networking According to Your Taste � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 107 Part III Be Visible Life in Business: Who’s Who and Who Does What, and Why You Should Know � � � � � � � � � � � � � � � � � � � � � � � � � 115 Excursus: Not Me!—What #metoo Has to Do with Self- Marketing � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 119 The Right Support: Coaches, Agents and More� � � � � � � � � 135 Excursus 2: Negotiations � � � � � � � � � � � � � � � � � � � � � � � � � � � 149 Presentation Material: Photos, Website, Social Networks Et al. � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 155 Photos � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 155 In Conclusion� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 171 References � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 173

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